{"id":21031,"date":"2019-01-22T11:12:06","date_gmt":"2019-01-22T09:12:06","guid":{"rendered":"https:\/\/cognitiveseo.com\/blog\/?p=21031"},"modified":"2019-12-02T09:58:09","modified_gmt":"2019-12-02T07:58:09","slug":"reasons-to-invest-in-seo","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/21031\/reasons-to-invest-in-seo\/","title":{"rendered":"Here’s Why Your Business Needs SEO in 2019. 10 Reasons to Invest in SEO"},"content":{"rendered":"

SEO doesn\u2019t let you down, that\u2019s why you need to focus on it. You shouldn\u2019t avoid it. It\u2019s not your ex; it is your partner for the long run \u2014 the one that you should have for better and worse.<\/p>\n

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SEO is like a marriage: sometimes you don\u2019t get it, sometimes you fight against it, sometimes you are inseparable, but you are together because you can\u2019t exist one without the other.<\/p>\n

\"10_Reasons_Why_You_Should_Invest_in_SEO_in_2019\"<\/p>\n

We\u2019ve put together a pros list with essentials tips to understand why your business needs SEO in 2019, or in the future, in general.<\/p>\n

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  1. SEO Offers Long-Lasting Results for a Business<\/a><\/strong><\/li>\n
  2. You\u2019ll Receive Impressive ROI<\/a><\/strong><\/li>\n
  3. Organic Search Is Often Times the Primary Source of Traffic<\/a><\/strong><\/li>\n
  4. SEO Can Be Cheaper Than Other Paid Search Strategies<\/a><\/strong><\/li>\n
  5. SEO Is Quantifiable<\/a><\/strong><\/li>\n
  6. SEO Offers Credibility and Trust to Your Audience<\/a><\/strong><\/li>\n
  7. Voice Search Keeps Growing and You Need Higher Visibility in Search<\/a><\/strong><\/li>\n
  8. You Can Push Your Audience Down the Funnel With the Right Type of Content<\/a><\/strong><\/li>\n
  9. You Can Get More Customers and More Traffic with Local SEO<\/a><\/strong><\/li>\n
  10. You Can Get New Opportunities for Your Business<\/a><\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    Want to know the importance of SEO for small businesses? Or you\u2019d like to find out if SEO is a good investment for 2019, or maybe why SEO is important for your online success? Then search no more, this is the place where you\u2019ll find the answers to those questions. \u00a0<\/p>\n

     <\/p>\n

    There were lots of changes and things happening in 2018. We experienced a new Google Search Console with new crawl limits, a few Google products improvements, lots of Google \u00a0algorithm updates<\/strong><\/a> and more rankings factors added in Google\u2019s algorithm. Everything that happened last year can be a trigger point for 2019 so you need to keep focusing on SEO this year.<\/p>\n

     <\/div>\n

    1. SEO Offers Long-Lasting Results for a Business<\/strong><\/h2>\n

     <\/p>\n

    SEO is a long-term strategy which will bring you long-term benefits. It has a noticeable impact on your business. You probably heard or maybe you\u2019ve asked yourself this question: \u201cHow long will it take me to get ranked #1 for my keywords?\u201d. I\u2019ve seen lots of business owners and companies that start doing search engine optimization and, after a month or two, they just give up and say \u201cSEO doesn\u2019t work\u201d or \u201cWe didn\u2019t get the results we needed to justify the cost.\u201d<\/p>\n

     <\/p>\n

    If you start a new website, it is important to know that you\u2019ll see results in approximately 6 to 12 months. It might seem a big period of time for some, but if done correctly, it will keep your website on SERP and the results you get can last for years. This can have high SEO importance for small businesses that are struggling to succeed.<\/p>\n

     <\/p>\n

    If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterward with monetary results, but you have to invest in it – time and money.<\/p>\n

     <\/p>\n

    There are lots of factors that should be taken into consideration when we think about SEO. You need expertise and a feasible plan to achieve SEO success.<\/p>\n

     <\/p>\n

    \"\"<\/p>\n

     <\/p>\n

    SEO is and will be a good investment for an online business, which brings us to the next point.<\/p>\n

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    2. You\u2019ll Receive Impressive ROI<\/strong><\/h2>\n

     <\/p>\n

    SEO brings a great return on investment if you have a healthy budget and an on-going process. Don\u2019t set unrealistic expectations. Budget 6 to 12 months of SEO, otherwise you risk losing money, and you\u2019d better use that budget for something else. Paying for just a few months won\u2019t bring you the results you\u2019re longing about and you\u2019d be like throwing money outside the window.<\/p>\n

     <\/p>\n

    BrightEdge<\/strong><\/a> says that over 40% of revenue is captured by organic traffic and you\u2019d better optimize your website to maximize your organic searches. More than that 18% of local smartphone searches<\/strong><\/a> led to a purchase within a day.<\/p>\n

     <\/p>\n

    An investment in SEO is an investment in your business\u2019 future.\u00a0SEO can bring in about 15 times more clicks<\/strong><\/a> than PPC advertising, according to Spyfu. It is a long-term strategy, as we’ve mentioned before, and it shouldn\u2019t be seen as an immediate way of generating sales. A long-haul plan will bring you return on investment because SEO is an online marketing strategy with one of the best ROIs.<\/p>\n

     <\/p>\n

    Karin Foster, SEO Consultant with years of expertise in\u00a0consulting businesses with SEO Strategy implementation, says<\/strong><\/a> it better:<\/p>\n\n\n\n\n\n
    If you invest in a long-term SEO plan with the reliable company, the question concerning a decent return will be a matter of time. Long run investment is always a good idea since no one wants to be a one-hit wonder.<\/td>\n<\/tr>\n
    \"Karin<\/td>\nKarin Foster<\/td>\n<\/tr>\n
    SEO Consultant at LinksManagement<\/a> \/ @seo_advisor1<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n

    It might be hard to calculate ROI, but you have lots of analytics you can track and evaluate your goals. Even so, organic SEO is way more powerful than other online marketing tactics, even stronger than paid search ads. SEO is about 5.66 times<\/strong><\/a> better than paid search.<\/p>\n

     <\/p>\n

    Below you can see what to expect out of SEO:<\/p>\n

     <\/p>\n

    \"SEO<\/p>\n

     <\/p>\n

    The results in the first months of using SEO might be awfully small. But after the 6th month, things start to soar. You\u2019d have to wait until the big leads come pouring, and you\u2019ll need SEO for that.<\/p>\n

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    3. Organic Search Is Often Times the Primary Source of Traffic<\/strong><\/h2>\n

     <\/p>\n

    Organic search is accountable for a huge part of a website traffic source. Lots of studies strengthen the value of organic search and its importance. According to BrightEdge<\/strong><\/a>, 51% of all website traffic comes from organic search and only 10% from paid search, 5% for social, and 34% of all other sources.<\/p>\n

     <\/p>\n

    Search visibility is a great asset and Google owns a significantly larger piece of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and other more. We all know the importance of a trusted website; a website that everybody likes is always liked by Google. Quality and constant website optimization will keep the website as a trusted source by Google and be qualified as a good ranking position on the first page of the search engine results.<\/p>\n

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    There are over 40,000 search queries every second<\/strong><\/a> on average on Google, which means 3.5 billion searches per day.<\/p>\n

     <\/p>\n

    \"Google<\/p>\n

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    4. SEO Can Be Cheaper Than Other Paid Search Strategies<\/strong><\/h2>\n

     <\/p>\n

    It can be cheap if we take into consideration a 6-month plan. For SEO you need to invest a lot more money in the first phase, compared to other paid advertising methods where you have to pay from month to month if you want to keep receiving traffic on your website.<\/p>\n

     <\/p>\n

    Paid search marketing, compared to search engine optimization, has a shorter time for returning conversion, but your\u00a0business should invest to see results. As long as you keep paying for results, you\u2019ll get them, which on the long term is not so equitable as SEO.<\/p>\n

     <\/p>\n

    \"seo-vs-sem\"<\/p>\n

     <\/p>\n

    SEO converts more efficiently, SEM<\/strong><\/a> has more speed. Seach engine marketing includes every form of paid advertising for your business. Lots of people don\u2019t invest in search engine optimization because it is expensive at first and desire to look for cheaper alternatives that unfortunately don\u2019t have continuity and stability.<\/p>\n

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    For every 1 click on a paid search result, the organic results generate 8.5 clicks. –\u00a0Enquisite<\/p>\n<\/blockquote>\n

     <\/p>\n

    SEO has leverage on improving search engine visibility at a cheaper cost than SEM. The first one is a true investment in your business\u2019 future and not a marketing cost.<\/p>\n

     <\/p>\n

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    Good SEO implementation is a vast wellspring that will bring water for years to come.<\/p>\n<\/blockquote>\n

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    5. SEO Is Quantifiable<\/strong><\/h2>\n

     <\/p>\n

    SEO will provide lots of analytics data for your website. The only struggle you\u2019ll encounter is pulling the data yourself and making decisions for improving your results. It might be a little tricky to understand the data and you\u2019ll have to chew on it more before taking any actions. Any good SEO practitioner will start by finding the rotten data from the pile, which shouldn\u2019t be a big challenge.<\/p>\n

     <\/p>\n

    There are tools that can help you keep track of your website\u2019s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on site, indexability.<\/p>\n

     <\/p>\n

    \"New<\/p>\n

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    Google Analytics gives all sorts of data regarding your website and third-party apps if connected. You can see information about:<\/p>\n