{"id":2366,"date":"2013-02-25T16:36:54","date_gmt":"2013-02-25T16:36:54","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=2366"},"modified":"2013-02-25T16:36:54","modified_gmt":"2013-02-25T16:36:54","slug":"interflora-penalty-advertorials-gone-wrong","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/2366\/interflora-penalty-advertorials-gone-wrong\/","title":{"rendered":"Interflora Penalty &#8211; Advertorials Gone Wrong"},"content":{"rendered":"<p>After the last few days when every SEO pro, and his dog, wrote about the Interflora penalty, I decided to take a look into the case. What I found out is that, in my opinion, Google seems to enforce another old guideline. That is:<\/p>\n<h3 style=\"text-align: center;\"><strong>&#8220;Advertorials&#8221;<\/strong><\/h3>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/google-advertorial-update.jpg\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"align center size-full wp-image-2371 aligncenter\" style=\"border: 1px solid grey;\" title=\"Google Advertorial Update\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/google-advertorial-update.jpg\" alt=\"\" width=\"600\" height=\"1200\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/google-advertorial-update.jpg 600w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/google-advertorial-update-150x300.jpg 150w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/google-advertorial-update-512x1024.jpg 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Google Advertorial Update Mockup<\/strong><\/p>\n<p>I ran an indepth analysis on <a href=\"http:\/\/cognitiveseo.com\/\">cognitiveSEO<\/a> for Interflora and some of its top competitors, that are still ranking.Here are some of my findings.<\/p>\n<p><strong>1. <\/strong>The Interflora backlink profile does not look more unnatural, that any of its, still ranking, competitors.\u00a0They all have <a href=\"http:\/\/cognitiveseo.com\/blog\/604\/identify-low-quality-links-easily\/\">low quality links<\/a> from :<\/p>\n<ul>\n<li>blogs<\/li>\n<li>forums<\/li>\n<li>web-directories<\/li>\n<li>and tons of other low quality sites that might be considered as being root of this <a href=\"http:\/\/searchengineland.com\/after-penalizing-interflora-uk-newspapers-google-warns-against-advertorials-149371\">penalty<\/a>.<\/li>\n<\/ul>\n<div><\/div>\n<p><\/p>\n<div><strong>2.<\/strong> The sites do have a good mix of brand\/commercial anchor text.<\/div>\n<div><img decoding=\"async\" class=\"align center  wp-image-2383 aligncenter\" style=\"border: 1px solid grey;\" title=\"Anchor Text Cloud Interflora\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/ANCHOR-TEXT-CLOUD-INTERFLORA.jpg\" alt=\"\" width=\"600\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/ANCHOR-TEXT-CLOUD-INTERFLORA.jpg 1000w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/ANCHOR-TEXT-CLOUD-INTERFLORA-300x177.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n<div><\/div>\n<p><\/p>\n<div><strong>3.<\/strong> Approximately\u00a0all of their link profile distributions are the same.<\/div>\n<div><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/link-profile-distrbutions-interflora.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"align center  wp-image-2384 aligncenter\" style=\"border: 1px solid grey;\" title=\"Link Profile Distrbutions Interflora\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/link-profile-distrbutions-interflora.jpg\" alt=\"\" width=\"600\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/link-profile-distrbutions-interflora.jpg 1864w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/link-profile-distrbutions-interflora-300x135.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/link-profile-distrbutions-interflora-1024x460.jpg 1024w\" sizes=\"(max-width: 1864px) 100vw, 1864px\" \/><\/a><\/div>\n<div><\/div>\n<p><\/p>\n<div><strong>4. What these sites do not share are the &#8220;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Advertorial\" target=\"_blank\">advertorials<\/a>&#8220;.<\/strong><\/div>\n<div><strong><\/strong> It seems also that Interflora started removing the &#8220;advertorial links&#8221; as fast as they can.<\/div>\n<div><\/div>\n<div><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/interflora-advertorial-links.jpg\" target=\"_blank\"><img decoding=\"async\" class=\"align center  wp-image-2385 aligncenter\" style=\"border: 1px solid grey;\" title=\"Interflora Advertorial Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/interflora-advertorial-links.jpg\" alt=\"\" width=\"600\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/interflora-advertorial-links.jpg 1860w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/interflora-advertorial-links-300x68.jpg 300w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/interflora-advertorial-links-1024x232.jpg 1024w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/a><\/div>\n<div><\/div>\n<p>Unnatural links are the penalty,\u00a0obviously, and this is because most of the trust of a site is carried through links, these being the epicenter of any Google ranking. But in this case, <strong>Google might try to enforce<\/strong> another existing rule from their <a href=\"http:\/\/googlewebmastercentral.blogspot.ro\/2013\/02\/a-reminder-about-selling-links.html\" target=\"_blank\">guidelines<\/a> &#8230;<\/p>\n<h3 style=\"text-align: center;\">&#8220;Advertorial Marketing&#8221;<\/h3>\n<p>If we take in consideration Matt Cutts&#8217; recent\u00a0affirmation that paid advertorials are to be treated as any other link, based on Google&#8217;s\u00a0quality guidelines, this strengthens\u00a0my belief\u00a0even more.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2376 align center aligncenter\" title=\"Matt Cutts Advertorial Update\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/matt-cutts-advertorial-update.jpg\" alt=\"\" width=\"509\" height=\"320\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/matt-cutts-advertorial-update.jpg 509w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/02\/matt-cutts-advertorial-update-300x188.jpg 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>Coincidence? I do not think so. Most of the stuff that Matt Cutts says on his social media accounts is <strong>&#8220;measured&#8221;,<\/strong> taking in consideration that any wrong wording could lead to wrong conclusions made by the SEO industry.<\/p>\n<p>If it is a general low quality links penalty, then why did not Google penalize all of the sites listed here ( plus many more). All of them share a lot of <a href=\"http:\/\/cognitiveseo.com\/blog\/604\/identify-low-quality-links-easily\/\" target=\"_blank\">low quality links<\/a>.<\/p>\n<p>What counts is that now you should <strong>think twice<\/strong> before buying an advertorial. Doing it slowly is still ok, but if you do it on large scale you should <strong>mark your links as &#8220;nofollow&#8221;<\/strong> to be able to &#8220;fly safe&#8221;. It does not matter if your links contain brand or commercial anchor text, they are treated the same. Interflora had a lot of brand anchor text advertorials that got them penalized.<\/p>\n<p>What are you thoughts on this penalty? Is it worth the name of an update?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the last few days when every SEO pro, and his dog, wrote about the Interflora penalty, I decided to take a look into the case. What I found out is that, in my opinion, Google seems to enforce another old guideline. That is: &#8220;Advertorials&#8221; Google Advertorial Update Mockup I ran an indepth analysis on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,3],"tags":[57,56,58],"class_list":["post-2366","post","type-post","status-publish","format-standard","hentry","category-case-studies","category-link-building","tag-advertorials-case-study","tag-interflora-case-study","tag-low-quality-links"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/2366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=2366"}],"version-history":[{"count":0,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/2366\/revisions"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=2366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=2366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=2366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}