{"id":2668,"date":"2013-04-29T12:38:37","date_gmt":"2013-04-29T12:38:37","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=2668"},"modified":"2013-07-03T09:59:34","modified_gmt":"2013-07-03T09:59:34","slug":"unnatural-links-detection-how-to-guide-case-study","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/2668\/unnatural-links-detection-how-to-guide-case-study\/","title":{"rendered":"Unnatural Links Detection \u2013 How To Guide &#038; Case Study"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\">\n<h3 style=\"text-align: center;\" align=\"center\"><span style=\"color: #ff0000;\"><strong>Important Update!<\/strong><\/span><\/h3>\n<blockquote>\n<p style=\"text-align: center;\" align=\"center\">We released the\u00a0<a title=\"Automatic Unnatural Link Detection \u2013 A Simple Tool for a Complex Problem\" href=\"http:\/\/cognitiveseo.com\/blog\/3068\/automatic-unnatural-link-detection\/\"><strong>automatic\u00a0unnatural\u00a0link\u00a0classification\u00a0tool<\/strong><\/a> to help you in your\u00a0unnatural\u00a0link recovery, after this post was published.<\/p>\n<p style=\"text-align: center;\" align=\"center\"><strong>We recommend you check it for\u00a0unnatural\u00a0link analysis!<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\" align=\"center\">\n<p style=\"text-align: left;\" align=\"center\">With the latest <a href=\"http:\/\/searchenginewatch.com\/article\/2260002\/Google-Penguin-the-Second-Major-Coming-How-to-Prepare\" target=\"_blank\">chit chat<\/a>\u00a0that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites\u2019 profile.<\/p>\n<p>This detection technique can to be used for any site, even if it did not receive a <a title=\"Backlink Analysis \u2013 Google Penalties Case Studies\" href=\"http:\/\/cognitiveseo.com\/blog\/2439\/backlink-analysis-google-penalties-case-studies\/\" target=\"_blank\">penalty<\/a> or unnatural link warning. It is a good technique that you can use to understand and manage the risk that you might be exposed to when the next unnatural link update comes.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"align center size-full wp-image-2694 aligncenter\" style=\"border: 1px solid grey;\" title=\"What's Your Link Story?\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/whats-your-link-story-1.jpg\" alt=\"\" width=\"630\" height=\"654\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/whats-your-link-story-1.jpg 630w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/whats-your-link-story-1-288x300.jpg 288w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Lovely site <strong>BitsofLace<\/strong><\/em><em>\u00a0&#8211; Unfortunately Bad Linking Used \u2026<\/em><\/p>\n<p>This case study presents the story of a penalized site and how an unnatural links detection process should be approached. <em>(mention &#8211; the site was brought to our attention by one of our customers asking for help in\u00a0segmenting\u00a0the unnatural links pointing to this site)<\/em><\/p>\n<p>The site is operating in the \u201cLingerie\u201d niche (<em>BitsofLace.com)<\/em> and has received several unnatural link warnings in the past. Their rankings have dropped significantly because of the unnatural links that were built in the past by several agencies or individual SEOs.<\/p>\n<p>Let\u2019s start with <strong>the conclusion<\/strong> so you can quickly understand what was wrong with the links of this site.<\/p>\n<blockquote><p>To put it simple, this site lost rankings because of an <strong>often seen<\/strong>, <strong>boring and un-creative link building strategy<\/strong> that combines a deadly mix of:<\/p>\n<ul>\n<li>Paid blog posts<\/li>\n<li>Web Directory links<\/li>\n<li>Forum &amp; Article Directory links<\/li>\n<\/ul>\n<\/blockquote>\n<p>So how did I find all this out? Here is the entire process described. \u00a0You can apply it to any site.<\/p>\n<p>I started with a full link profile analysis. Looking for big distributions of links I notice the following:<\/p>\n<ul>\n<li><strong>A high density of blog, article directory and web directory links<\/strong><\/li>\n<li><strong>A high number of commercial anchor texts versus brand related.<\/strong><\/li>\n<\/ul>\n<p>These signals guide me to look further at the webpage type distribution.<\/p>\n<p><img decoding=\"async\" class=\"align center size-full wp-image-2673 aligncenter\" style=\"border: 1px solid grey;\" title=\"Webpage Type Distribution\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/webpage-type-blogposts.jpg\" alt=\"\" width=\"630\" height=\"385\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/webpage-type-blogposts.jpg 630w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/webpage-type-blogposts-300x183.jpg 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<h3><\/h3>\n<h3><strong>1. The story of the Paid Blog Links<\/strong><\/h3>\n<p>Blog links are not unnatural usually, neither web directory or article directory links (or any other type of link \u2026 just to clear this out) \u2026 but it all comes to the distribution, volume and how they were acquired.<\/p>\n<p>I check the deeper profile of these blog links.<\/p>\n<p><img decoding=\"async\" class=\"align center  wp-image-2674 aligncenter\" style=\"border: 1px solid grey;\" title=\"Blogpost Comment Blogroll Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/blogpost-comment-blogroll-link-types.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/blogpost-comment-blogroll-link-types.jpg 1000w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/blogpost-comment-blogroll-link-types-300x87.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>We have them split in:<\/p>\n<ul>\n<li>Blog Post links<\/li>\n<li>Blog Comment Links<\/li>\n<li>Blogrolls and similar link types<\/li>\n<\/ul>\n<p>Let\u2019s dig deeper. The majority of the links are coming from blog posts. This could be a natural thing. \u00a0Content Marketing, customers writing about the service etc.<\/p>\n<p>This isn\u2019t the case unfortunately.<\/p>\n<p>The first unnatural links signal is the low quality of the linking pages.<\/p>\n<p><img decoding=\"async\" class=\"align center  wp-image-2675 aligncenter\" style=\"border: 1px solid grey;\" title=\"Low Quality Linking Pages\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/low-quality-linking-pages.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/low-quality-linking-pages.jpg 1000w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/low-quality-linking-pages-300x170.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>If I order by link quality, the most important link looks like a paid blog post. Natural links (expos, trade shows, real reviews etc) are also found but these are a tiny fraction (max 1%).<\/p>\n<p>I should have looked at the commercial anchor text distribution for the blog links segment first of all.<\/p>\n<p><img decoding=\"async\" class=\"align center  wp-image-2676 aligncenter\" style=\"border: 1px solid grey;\" title=\"Commercial Anchor Text Distribution\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/anchor-text-commercial.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/anchor-text-commercial.jpg 1000w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/anchor-text-commercial-300x80.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>A 55% <a title=\"How to check your Brand vs Commercial Anchor Text Ratio\" href=\"http:\/\/cognitiveseo.com\/blog\/2522\/brand-anchor-text-vs-commercial-anchor-text-ratio\/\">commercial anchor text ratio<\/a> is totally unnatural for sure.<\/p>\n<p>I am looking at another 3-4 links and I can profile them all based on the similar footprint.<\/p>\n<p>Here are some screenshots so that you can get the idea.<\/p>\n<p><img decoding=\"async\" class=\"align center  wp-image-2677 aligncenter\" style=\"border: 1px solid grey;\" title=\"Unnatural Links Samples\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/unnatural-links-samples.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/unnatural-links-samples.jpg 644w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/unnatural-links-samples-245x300.jpg 245w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>Content written around commercial anchor text posted on these blogs. All of these blog post links are unnatural from Google\u2019s point of view. They were built with the sole purpose of influencing Google\u2019s rankings. They do not provide any value to the user!<\/p>\n<p>The same can be said about the other links coming from blogrolls and blog comments.<\/p>\n<h3 align=\"center\"><strong><span style=\"color: #ff0000;\">~21%<\/span> Unnatural Links Detected <\/strong><strong>on Blogs.<\/strong><\/h3>\n<h3>\u00a0<strong>2. The story of the &#8220;old and dirty&#8221; Web Directory linking technique.<\/strong><\/h3>\n<p>How natural can Web Directory links be you should ask yourself? Last year Google even started <a href=\"http:\/\/searchnewscentral.com\/20120614315\/Latest\/follow-up-is-google-de-indexing-free-directories.html\" target=\"_blank\">de-indexing<\/a> directories.<\/p>\n<blockquote><p>Let&#8217;s be frank for a moment, you put those links there with the sole purpose of increasing your rankings.<\/p><\/blockquote>\n<p>Rarely we see <a title=\"How to Find &amp; Evaluate Directory Links\" href=\"http:\/\/cognitiveseo.com\/blog\/2436\/how-to-find-evaluate-directory-links\/\" target=\"_blank\">high quality web directories<\/a> sending real traffic to your site via the link posted there.<\/p>\n<p>With such a high distribution of 23% links coming from web directories I should mark all as unnatural without even looking at them.\u00a0But let\u2019s be accurate and methodical and make an informed decision.<\/p>\n<p><img decoding=\"async\" class=\"align center size-full wp-image-2678 aligncenter\" style=\"border: 1px solid grey;\" title=\"Nofollow Dofollow  Webdirectory Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/nofollow-dofollow0webdirectory.jpg\" alt=\"\" width=\"528\" height=\"326\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/nofollow-dofollow0webdirectory.jpg 528w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/nofollow-dofollow0webdirectory-300x185.jpg 300w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/p>\n<p>Having such a high percentage of 93% links DoFollowed, highlights the intention of the people that \u201coptimized\u201d this link profile to have the site rank higher with Web Directory links.<\/p>\n<p>I tried inspecting these links in various forms so that I could find a quality link from a web directory.<\/p>\n<p><strong>I couldn\u2019t!<\/strong><\/p>\n<p>I checked the most powerful links ordered by Domain Trustworthiness and Link Trustworthiness. All the top links are low quality web directories <em>(from the user&#8217;s experience point of view)<\/em> by any metric you choose to filter.<\/p>\n<p>Here&#8217;s a quick preview on some of these low quality unnatural web directory links.<\/p>\n<p><img decoding=\"async\" class=\"align center  wp-image-2679 aligncenter\" style=\"border: 1px solid grey;\" title=\"Low Quality Unnatural Links Webdirectories\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/low-quality-unnatural-links-webdirectories.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/low-quality-unnatural-links-webdirectories.jpg 848w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/low-quality-unnatural-links-webdirectories-254x300.jpg 254w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/p>\n<h3 align=\"center\"><strong><span style=\"color: #ff0000;\">~23%<\/span> Unnatural Links Detected <\/strong><strong>on Web Directories.<\/strong><\/h3>\n<h3><strong>\u00a0<\/strong><strong>3. The story of the Forum &#8220;Personas&#8221;<\/strong><\/h3>\n<p>Normally you get people talking in forums about your product. They might be mentioning your brand, talking about your service etc. When you have a high distribution of forum domains sending links to your site we can only have two options:<\/p>\n<ol>\n<li><strong>The site is a \u201csuper super\u201d successful brand.<\/strong><\/li>\n<li><strong>The site is promoted by\u00a0<\/strong><strong>a \u201csuper\u201d proactive forum spammer.<\/strong><\/li>\n<\/ol>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"align center size-full wp-image-2680 aligncenter\" style=\"border: 1px solid grey;\" title=\"Dofollow Forum Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/dofollow-forum-links.jpg\" alt=\"\" width=\"546\" height=\"326\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/dofollow-forum-links.jpg 546w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/dofollow-forum-links-300x179.jpg 300w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/strong><\/p>\n<p>Again we have a lot of DoFollow links. Raises a <strong><span style=\"color: #ff0000;\">red flag<\/span><\/strong>!<\/p>\n<p>In the forum links segment I searched for the word \u201cprofile\u201d in the title or link and this is what we got as a <a title=\"Visual Link Explorer \u2013 The Easiest &amp; Most Powerful way to Visualize Backlinks\" href=\"http:\/\/cognitiveseo.com\/blog\/2228\/visual-link-explorer-visualize-backlinks\/\">visual link profile<\/a>.<\/p>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-visual-link-profile.jpg\"><img decoding=\"async\" class=\"align center  wp-image-2681 aligncenter\" style=\"border: 1px solid grey;\" title=\"Visual Link Profile of Forum Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-visual-link-profile.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-visual-link-profile.jpg 1000w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-visual-link-profile-300x98.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><strong>\u00a0<\/strong><\/p>\n<p><strong><\/strong>Why I searched for the word \u201cprofile\u201d you might ask?<\/p>\n<p>Because this represents the fingerprint for forum profile pages or \u201cpersonas\u201d as some SEOs call them.<\/p>\n<blockquote><p>Fake Forum profiles created with the sole purpose of generating unnatural links to the promoted site.<\/p><\/blockquote>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-personas-unnatural-links.jpg\"><img decoding=\"async\" class=\"align center  wp-image-2682 aligncenter\" style=\"border: 1px solid grey;\" title=\"Forum Personas Unnatural Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-personas-unnatural-links.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-personas-unnatural-links.jpg 849w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/forum-personas-unnatural-links-300x183.jpg 300w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/a><\/p>\n<p>We do have some natural links generated by real people on the forums but these are like 10% out of the entire dataset. The rest are \u201cpersonas\u201d generating links both on profile pages and inside forum discussions.<\/p>\n<h3 align=\"center\"><strong><span style=\"color: #ff0000;\">~17%<\/span> Unnatural Links Detected <\/strong><strong>on Forums.<\/strong><\/h3>\n<h3><strong>4. Article Directory Thin Content can Sink your site.<\/strong><\/h3>\n<p>As a link building strategy this is an old one, that once worked and now it doesn\u2019t anymore. As with any other link building strategy, the more it is abused by SEOs worldwide, the less it is going to work on a long term, as it is something that is generated unnaturally with the purpose of influencing the search engine\u2019s rankings.<\/p>\n<p>Here is the type of thin content linking in with commercial anchor text that was used for this site.<\/p>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/unnatural-article-directory-link.jpg\"><img decoding=\"async\" class=\"align center  wp-image-2683 aligncenter\" style=\"border: 1px solid grey;\" title=\"Unnatural Article Directory Link\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/unnatural-article-directory-link.jpg\" alt=\"\" width=\"630\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/unnatural-article-directory-link.jpg 1000w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/04\/unnatural-article-directory-link-300x280.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><strong>Natural Link? <\/strong><\/p>\n<p><strong>Not at all!<\/strong><\/p>\n<p>Human generated content posted on a mass scale on 95 article directories. Variation of the anchor text and content is found on all of these sites. The problem is that Google can fingerprint this as it has a big proportion of the link profile and it raises a <strong><span style=\"color: #ff0000;\">red flag<\/span><\/strong> for Google to check.<\/p>\n<h3 align=\"center\"><strong><span style=\"color: #ff0000;\">~11%<\/span> Unnatural Links Detected <\/strong><strong>on Article Directories.<\/strong><\/h3>\n<p><strong>Let\u2019s recap:<\/strong><\/p>\n<ul>\n<li><strong>~21%<\/strong> Unnatural Links Detected on Blogs.<\/li>\n<li><strong>~23%<\/strong> Unnatural Links Detected on Web Directories.<\/li>\n<li><strong>~17%<\/strong> Unnatural Links Detected on Forums.<\/li>\n<li><strong>~11%<\/strong> Unnatural Links Detected on Article Directories.<\/li>\n<\/ul>\n<h3 align=\"center\"><strong>Total <span style=\"color: #ff0000;\">72%<\/span> Unnatural Links Detected<\/strong><\/h3>\n<p>And this is not all!<\/p>\n<p>We can go even deeper and check the other type of pages, and I am sure we will find more unnatural links. I just wanted to showcase how easy it is to spot these unnatural links by segmenting the links by webpage type.<\/p>\n<blockquote><p>The website type segmentation gives you the <strong>macro view on the link building strategies<\/strong>\u00a0used.<\/p><\/blockquote>\n<p><strong>The analysis was done in 5 minutes <\/strong>+ 10 minutes to have the <a href=\"http:\/\/cognitiveseo.com\">cognitiveSEO<\/a> system crawl and <a href=\"http:\/\/cognitiveseo.com\/blog\/1385\/backlink-analysis-tool-link-analyzer-intelligence\/\">analyze<\/a> the entire dataset of links so that we have fresh data on the links analyzed.\u00a0It took me 5 hours to finalize this article though :). I hope you will enjoy it!<\/p>\n<p>Here are some other articles that are of great help when it comes to identifying unnatural and low quality links:<\/p>\n<ul>\n<li><a title=\"Identify Low Quality Links Easily \u2013 Guide\" href=\"http:\/\/cognitiveseo.com\/blog\/604\/identify-low-quality-links-easily\/\">Identify Low Quality Links<\/a>\u00a0[how to]<\/li>\n<li><a href=\"http:\/\/www.zazzlemedia.co.uk\/blog\/unnatural-links\/\">Surfacing Unnatural Links &gt; Why You\u2019re Doing it Wrong<\/a>\u00a0[how to]<\/li>\n<li><a title=\"Backlink Analysis \u2013 Google Penalties Case Studies\" href=\"http:\/\/cognitiveseo.com\/blog\/2439\/backlink-analysis-google-penalties-case-studies\/\">Backlinks Analysis Case Study<\/a> <\/li>\n<li><a title=\"Google Penguin \u2013 Case Study\" href=\"http:\/\/cognitiveseo.com\/blog\/803\/google-penguin-case-study\/\">Google Penguin Case Study<\/a> <\/li>\n<li><a href=\"http:\/\/searchenginewatch.com\/article\/2184930\/Google-Penguin-Crashes-Wedding-Sites-Shady-Link-Building-Strategy\">Google Penguin Crashes Wedding Site&#8217;s Shady Link Building Strategy<\/a> [case study]<\/li>\n<\/ul>\n<div><\/div>\n<p><em>What do you think about the unnatural link building strategy used by this site? <\/em><\/p>\n<p><em>What other methods do you apply to segment unnatural links?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Important Update! We released the\u00a0automatic\u00a0unnatural\u00a0link\u00a0classification\u00a0tool to help you in your\u00a0unnatural\u00a0link recovery, after this post was published. We recommend you check it for\u00a0unnatural\u00a0link analysis! With the latest chit chat\u00a0that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,3,19,16],"tags":[73,72,74],"class_list":["post-2668","post","type-post","status-publish","format-standard","hentry","category-backlink-analysis","category-case-studies","category-link-building","category-link-building-guide","category-technical-seo","tag-google-disavow","tag-unnatural-links-detected","tag-unnatural-links-recovery"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":0,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/2668\/revisions"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=2668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=2668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}