![\"\"](\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/05\/penguin-evolution.jpg\" "\\"Google")
<\/p>\nToday we got tons of articles on the Penguin 2.0 update. Sorry, I meant to say, tons of disinformation, about the Penguin 2.0 update.<\/p>\n
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Here are some of the Penguin 2.0 myths:<\/strong><\/p>\n And now I will debunk each one of them<\/p>\n FALSE.<\/strong><\/span><\/p>\n Remember the Firefox Penalty where Google confirmed that only 1 page from the Firefox site was affected by the unnatural link warning? It was a deep page. Case closed.<\/p>\n Read more here<\/a> and here<\/a>.<\/p>\n FALSE.<\/strong><\/span><\/p>\n Looking at the SERP \u201cweather\u201d reports on various sources,\u00a0here<\/a> and here<\/a>, I see nothing spectacular about the variations. Matt Cutts said Penguin 2.0 would affect 2.3% of the search queries. We can only believe that J.<\/p>\n Either way I always benchmark working black hat techniques by looking at some of the most spammed keywords.<\/p>\n Both are full of spam. Indication that Google has still a lot of work to do in terms of automatic unnatural link discovery.<\/p>\n Let\u2019s be frank and open minded for a moment<\/strong>\u00a0about all this stuff.<\/p>\n All these Penguin updates demonstrate that Links are still the Core<\/strong> of the Google Algorithm and there is still a big battle to fight between shady SEO\u2019s and Google. If Google wants to model the real world by links among other signals it must be able to interpret the link, the page and the context of those, like a human does. Artificial Intelligence is still in its infancy and they still have a lot to upgrade on the system to be able to simulate real world events.<\/p>\n Penguin 2.0 is not the \u201cBIG LINK UPDATE\u201d, as many expected, it is just an incremental update in the long list of incremental updates that Google is doing in order to clean up the SERPS from shady SEO strategies.<\/p>\n FALSE.<\/strong><\/span><\/p>\n Based on my own research and various other people voices Google seems to do updates in batches. What this means is that Google needs to be able to differentiate Virality from Unnatural High Speed Link Velocity. It can do it but it does not do it fast enough. Remember when Google updated their SERPS like once per month ( a few years back) ? I think this is similar in terms of updating the rating for a URL\/DOMAIN. It is not done instantly but in a batch procedure that is run from time to time When Google runs the batch job and updates the rating of the URL\/DOMAIN is could instantly change the SERP. This is a theory \u2026 not internal Google info ran into this J, but how things seem to be working it can be a functional method of how it is done today.<\/p>\n Here is the number 1 site (SPAM) on \u201cpayday loans\u201d<\/strong> on the 24th<\/sup> of May (after the 22nd<\/sup> of May Penguin 2.0 update)<\/p>\n Link Velocity Trend<\/strong><\/p>\n\n
1.\u00a0\u00a0\u00a0 <\/strong>“Penguin 1 targets homepage, 2 goes “much deeper.”<\/strong><\/h3>\n
2.\u00a0\u00a0\u00a0 <\/strong>\u201cPenguin 2 had a high impact on cleaning up the SERPS\u201d<\/strong><\/h3>\n
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3.\u00a0\u00a0\u00a0 <\/strong>\u201cPenguin 2 spots unnatural link velocity trends and penalizes them quickly\u201d<\/strong><\/h3>\n
![\"\"](\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/05\/payday-loans-penguin-2.jpg\" "\\"Payday")
<\/p>\n![\"\"](\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/05\/link-velocity-payday-loans.jpg\" "\\"Link")
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![\"\"](\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2013\/05\/rank-increase-payday-laons.jpg\" "\\"Rank"){kind=icon}
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