{"id":7542,"date":"2015-03-03T15:43:20","date_gmt":"2015-03-03T13:43:20","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=7542"},"modified":"2015-03-03T16:03:46","modified_gmt":"2015-03-03T14:03:46","slug":"build-links-human","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/7542\/build-links-human\/","title":{"rendered":"Build More Links by Being More Human"},"content":{"rendered":"

Building links to a website is one of the most crucial<\/strong> aspects<\/strong> of online marketing, because building links means you rank higher in Googles\u2019 search engine, and Google still uses links as its main factor for ranking a website.<\/p>\n

\"Human\"<\/p>\n

The problem with link building<\/strong> is that it is more a problem of human persuasion than anything related to a mechanical algorithm.<\/p><\/blockquote>\n

The process of link building causes us to naturally forget that websites don\u2019t actually give the link. It\u2019s people who link to websites, and it\u2019s people who can be emotional, bear grudges, act irrationally. It is not some objective piece of computer code that gives the link. It is a human being who has to enter the URL into the HTML code and cause the Google bot to sit up and notice.<\/p>\n

It is because of this that the soft art of influence and persuasion are profoundly important when employing a link building strategy.<\/p>\n

The recent changes in the way Google ranks websites have caused people to change the way they create content on their websites and the way they get links. You can no longer rely simply on scaled, farmed content to create your links, and so the alternative is to create content that is good enough to be read and linked to by people.<\/p>\n

There is a way to increase your link building effectiveness without having to focus purely on content, although you still need to create content for it to work and the content does need to be useful, interesting, and already attractive to people.<\/p>\n

The solution<\/strong> is to be more popular within the niche you operate in and attract influential people who give links, rather than on the links themselves.<\/p><\/blockquote>\n

In other words, become more human in your link building.<\/p>\n

You could of course follow the mantra of \u201cBuild it and they will come\u201d. But I do not recommend this.<\/p><\/blockquote>\n

Much better to persuade, influence, inspire, excite\u2026 etc. people to link to your content.<\/p>\n

Link Building with Content is a Relatively Simple Process:<\/strong><\/h3>\n