{"id":8226,"date":"2015-04-22T11:52:22","date_gmt":"2015-04-22T08:52:22","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=8226"},"modified":"2015-04-22T11:52:22","modified_gmt":"2015-04-22T08:52:22","slug":"building-content-marketing-using-surveys","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/8226\/building-content-marketing-using-surveys\/","title":{"rendered":"Why You Should Be Building Content Marketing Using Surveys"},"content":{"rendered":"<blockquote><p>Surveys are an excellent way to build links and increase social signals to your website.<\/p><\/blockquote>\n<p>There are lots of reasons why you should use surveys in your link building campaigns. Here are <a href=\"http:\/\/www.linkingmatters.com\/six-reasons-you-should-use-market-surveys-in-link-building-campaigns\" target=\"_blank\" rel=\"nofollow\">six<\/a> of them:<\/p>\n<ol>\n<li>You get a great understanding of your client\u2019s customers<\/li>\n<li>You get data that is truly unique<\/li>\n<li>You get quotes and testimonials from real people<\/li>\n<li>You get a ton of ideas for blog posts and articles<\/li>\n<li>You can gather case studies volunteered by respondents<\/li>\n<li>You see specific areas you need to promote (and stimulate sales)<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Let\u2019s look at a number of successful surveys and their results with the cognitiveSEO tool.<\/p>\n<h3><strong>A Survey on Software Developers by Fusion.net<\/strong><\/h3>\n<blockquote><p><a href=\"http:\/\/fusion.net\/story\/115998\/survey-says-92-percent-of-software-developers-are-men\/\" target=\"_blank\" rel=\"nofollow\">Survey says<\/a>: 92 percent of software developers are men &#8211;\u00a0<span style=\"line-height: 1.5em;\">Published April 8th, 2015<\/span><\/p><\/blockquote>\n<p>Received 31 links from 7 referring domains.<\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" class=\"aligncenter size-full wp-image-8228\" title=\"Referring Domain To Links Ratio\" alt=\"Referring Domain To Links Ratio\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Referring-Domain-To-Links-Ratio.png\" width=\"452\" height=\"86\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Referring-Domain-To-Links-Ratio.png 452w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Referring-Domain-To-Links-Ratio-300x57.png 300w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/p>\n<blockquote><p>The Daily New Links page for that specific piece of content looked like this:<\/p><\/blockquote>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8230\" title=\"Daily New Links\" alt=\"Daily New Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Daily-New-Links.png\" width=\"587\" height=\"402\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Daily-New-Links.png 587w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Daily-New-Links-300x205.png 300w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n<blockquote><p>It had a very healthy dofollow\/nofollow ratio:<\/p><\/blockquote>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8231\" title=\"DoFollow vs NoFollow ratio\" alt=\"DoFollow vs NoFollow ratio\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/DoFollow-vs-NoFollow-ratio.png\" width=\"1012\" height=\"477\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/DoFollow-vs-NoFollow-ratio.png 1012w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/DoFollow-vs-NoFollow-ratio-300x141.png 300w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Gender issues are an excellent theme for survey content as media love to use the data as a reference to articles, according to PR Survey expert, <a href=\"https:\/\/twitter.com\/mcgaffin\" target=\"_blank\" rel=\"nofollow\">Ken McGaffin<\/a>.<\/p>\n<h3><strong>Wedding and Dating Surveys by Chillisauce.co.uk<\/strong><\/h3>\n<p>The event based website, Chillisauce.co.uk commission an annual survey on <a href=\"http:\/\/www.chillisauce.co.uk\/news\/the-dating-survey\/\" target=\"_blank\">dating<\/a> and <a href=\"http:\/\/www.chillisauce.co.uk\/news\/annual-wedding-survey\/\" target=\"_blank\" rel=\"nofollow\">weddings<\/a>. They survey 5,000 people and from this create numerous types of content, including:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Video<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Animated Gif<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8234\" title=\"Animated Gif\" alt=\"Animated Gif\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Animated-Gif.gif\" width=\"600\" height=\"256\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Tasty Charts<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Tasty-Chart-Content.png\"><br \/>\n<\/a><br \/>\n<strong>\u201cAge trends: Have You Ever Hooked Up With A Fellow Wedding Guest?\u201d<\/strong><\/p>\n<p style=\"text-align: center;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Tasty Chart Content\" alt=\"Tasty Chart Content\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Tasty-Chart-Content-1024x612.png\" width=\"819\" height=\"490\" \/><\/p>\n<ul>\n<li>Links and mentions for traditional media such as, <a href=\"http:\/\/www.weddingideasmag.com\/the-best-day-of-the-year-to-propose-is\/#.VS95WvnF_3Q\" target=\"_blank\" rel=\"nofollow\">weddingsideasmag.com<\/a><\/li>\n<\/ul>\n<p>We see that 2 of the top linked pages for chillisauce.co.uk are surveys, attracting 23 and 18 links respectively. One survey concentrates on dating and another on weddings.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8237\" title=\"Content Visibility\" alt=\"Content Visibility\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Content-Visibility.png\" width=\"780\" height=\"821\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Content-Visibility.png 780w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Content-Visibility-285x300.png 285w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>Although they are not the highest linked to pages, the benefits of a survey are not just for links, they can provide the basis of further content which can get more links<\/p>\n<h3><strong>Surveys Used in Content Marketing<\/strong><\/h3>\n<p><a href=\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2014\/10\/2015_B2B_Research.pdf\" target=\"_blank\" rel=\"nofollow\">Surveys<\/a> can work in any industry, in this survey the subject of \u201cHow to get publishers attention\u201d, is raised. Which is an extremely important aspect of content marketing and according to these publishers, it\u2019s not done very effectively.<\/p>\n<blockquote><p>Editors of authoritative publications get 100\u2019s of editorial requests a day, from PR and marketing types, so it\u2019s very important to listen to what they say when explaining what does and does not work.<\/p><\/blockquote>\n<p>At the same time, writers are desperate to be sent stories and information which can be turned into effective articles for their publication. They have the desire, but are in a position to pick and choose which pitch they respond to.<br \/>\nKelsey Libert from fractl, drafted 20 survey questions and got responses from more than 500 leading digital publishers, and created an article regarding the survey on <a href=\"http:\/\/marketingland.com\/500-publishers-weighed-content-marketing-best-practices-research-90603\" target=\"_blank\" rel=\"nofollow\">Marketingland.com<\/a>.<\/p>\n<p style=\"text-align: center;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8238\" title=\"Domain Authority Research\" alt=\"Domain Authority Research\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Domain-Authority-Research.png\" width=\"636\" height=\"448\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Domain-Authority-Research.png 636w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Domain-Authority-Research-300x211.png 300w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p>500 top writers responded to the survey request.<\/p>\n<blockquote><p>The article on Marketingland.com achieved 121 links from 29 domains.<\/p><\/blockquote>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8240\" title=\"Research Referring Domains vs Links\" alt=\"Research Referring Domains vs Links\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Research-referring-domains-vs-links.png\" width=\"467\" height=\"80\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Research-referring-domains-vs-links.png 467w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Research-referring-domains-vs-links-300x51.png 300w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/p>\n<p>But fractl are clever when it comes to content and also made it into a slideshow presentation. This is why surveys can be extremely cost effective by serving as the basis for numerous content creations. Each can be promoted in their own right, increasing the number of occurrences.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">[slideshare id=36803362&amp;doc=buzzstreamwebinarfinaldeck-140709134251-phpapp02]<\/p>\n<h3><strong>Surveys Can Create Evergreen Content<\/strong><\/h3>\n<p>This piece of content was published on the 20th of August 2014 and yet it is still getting a good amount of link. Demonstrating that surveys are excellent for making <a href=\"http:\/\/cognitiveseo.com\/blog\/7078\/unique-technique-reveals-competitors-evergreen-content-secrets\/\">evergreen content<\/a>.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8244\" title=\"Evergreen Content\" alt=\"Evergreen Content\" src=\"http:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Evergreen-Content.png\" width=\"520\" height=\"418\" srcset=\"https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Evergreen-Content.png 520w, https:\/\/cognitiveseo.com\/blog\/wp-content\/uploads\/2015\/04\/Evergreen-Content-300x241.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p>Surveys are an excellent Brand and PR tool, they are used successfully by a number of brands, picking up links and social signals and creating evergreen content along the way.<\/p>\n<blockquote><p>Creating a survey is a hefty investment in time and money.<\/p><\/blockquote>\n<p>The way a survey turns out is heavily based on the quality of the questions and the theme it is covering. You can gather important and useful information from it, so it\u2019s sensible to devote a good chunk of time and do it right.<br \/>\nFor a survey to be responded to it must strike the right tone and create a desire in the reader to spend time in filling out the survey. There are ways in which you can pay for participants to complete your survey, but it is always more powerful for people to volunteer to take part.<br \/>\nThere are numerous pieces of content you can create from a survey, which can further pull in links and social signals and can position you as an authority in the eyes of the mainstream media. Especially if you\u2019re competition is not bothering with this technique.<br \/>\nEven if your survey flops you could always submit it to the SF Weekly, <a href=\"http:\/\/www.sfweekly.com\/exhibitionist\/pointless-study\/\" target=\"_blank\" rel=\"nofollow\">Pointless Study<\/a> feature.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surveys are an excellent way to build links and increase social signals to your website. There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them: You get a great understanding of your client\u2019s customers You get data that is truly unique You get quotes and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[],"class_list":["post-8226","post","type-post","status-publish","format-standard","hentry","category-seo","category-social-media"],"_links":{"self":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/8226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/comments?post=8226"}],"version-history":[{"count":0,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/posts\/8226\/revisions"}],"wp:attachment":[{"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/media?parent=8226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/categories?post=8226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitiveseo.com\/blog\/wp-json\/wp\/v2\/tags?post=8226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}