{"id":9170,"date":"2017-06-07T01:43:50","date_gmt":"2017-06-06T22:43:50","guid":{"rendered":"http:\/\/cognitiveseo.com\/blog\/?p=9170"},"modified":"2017-06-08T16:39:51","modified_gmt":"2017-06-08T13:39:51","slug":"long-tail-keywords-technique-seo-strategy-2015","status":"publish","type":"post","link":"https:\/\/cognitiveseo.com\/blog\/9170\/long-tail-keywords-technique-seo-strategy-2015\/","title":{"rendered":"Is the Long-Tail Keywords Strategy Still a Valid SEO Technique for 2017?"},"content":{"rendered":"

Long-tail SEO is a well-known technique used by lots of blogs and websites in the online world. But we always ask ourselves before we take any action if it is still a valid SEO strategy nowadays, and how can we use it properly to see direct results.<\/p>\n

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When running a blog or a website, you probably want to get loads of visitors and traffic to become a perfect competitor. With the right strategy, you can reach your target and convert visitors into potential customers.<\/p>\n

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\"Is<\/p>\n

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Keyword research is one of the best tactics to boost traffic on your website without spending much money. Using long-tail keywords can make sense if it comes to getting more targeted traffic in search engines.<\/p>\n<\/blockquote>\n

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Following the next well-detailed guide, you can improve your long-tails keyword strategy for the all mighty number one position in Google.\u00a0<\/p>\n

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In this article, we’ll talk in detail about how important the long tail strategy is for your whole SEO game plan, then if and how it should be integrated into your\u00a0keyword strategy.\u00a0<\/p>\n

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Before we start with the hard part, the long-tail strategies and techniques, we must answer 2 important questions: Is the long tail keyword technique still a valid SEO strategy and how can the long tail keywords technique help you in SEO.\u00a0<\/p>\n

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  1. Is the Long-Tail Keywords Technique Still a Valid SEO Strategy?<\/a><\/strong><\/li>\n
  2. How Can the Long-Tail Keywords Technique Help You in SEO?<\/a><\/strong><\/li>\n
  3. Long-Tail Keywords Techniques That Will Boost Your Seo Strategy<\/a><\/strong>\n
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    1. Understand Your Target Audience<\/a><\/strong><\/li>\n
    2. Research Long-Tail Keywords<\/a><\/strong><\/li>\n
    3. Make Breath-Catching Headlines<\/a><\/strong><\/li>\n
    4. Create Intros Rich in Natural Keywords<\/a><\/strong><\/li>\n
    5. Use Subtitles with Longer Keyword Variations<\/a><\/strong><\/li>\n
    6. Optimize Your Content for Users<\/a><\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
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      1. Is the Long-Tail Keywords Technique Still a Valid SEO Strategy?<\/h2>\n

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      Yes, the long tail keywords technique\u00a0is a valid SEO approach for the time being. There are lots of studies that show how effective this strategy is. For example, WPBeginner, the largest free WordPress resource site for beginners,\u00a0has managed to increase their organic search traffic by 20% in just two months. Thanks to the long tail keywords strategy!<\/p>\n

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      Optimizing your content for short tail keywords could sometimes be inefficient. Focus on long tail keywords, because this strategy offers lots of benefits. It is much easier to rank for them because they are highly specific to your niche.<\/p>\n

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      Another important aspect is the fact that people who end up on your website through a long tail keyword search are more likely to buy<\/a><\/strong> your product or service even though the traffic volume is smaller than for a short tail keyword.\u00a0<\/p>\n

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      Whether it is an organic or paid search, keywords play an important role in improving your CTR (click-through rates). Using the long tail strategy, you can improve that.\u00a0Gary Beal managed to double CTR<\/a><\/strong>\u00a0 and lower the cost of his million-dollar AdWords campaign by around $90,000 when he replaced generic keywords with highly specific long tail search phrases.<\/p>\n

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      At the AMA Content Marketing Conference, Chris Baggott of Compendium disclosed<\/a> <\/strong>that 70% of search engines show long-tail keywords. They are not quite competitive and have a high conversion rate. For sure, newer researches and new trends like Voice Search<\/a><\/strong> changed the rules of the game a bit. Yet, still in long tail keywords’ favor.\u00a0<\/p>\n

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      \"long-tail-keywords-traffic-volume\"<\/p>\n

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      2. How Can the Long-Tail Keywords Technique Help You in SEO?<\/h2>\n

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      SEO should focus more on quality and relevancy. That’s when the long tail SEO comes in handy. \u00a0<\/p>\n

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      As we mentioned before, long tail SEO can help you rank higher on Google, increase your revenue due to the specific niche keywords, boost the\u00a0organic search traffic and so on.<\/p>\n

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      To understand better how long-tail keywords can improve your content creation process, follow the next techniques.\u00a0<\/p>\n

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      3. Long-Tail Keywords Techniques That Will Boost Your SEO Strategy<\/h2>\n
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      3.1 Understand Your Target Audience<\/strong><\/h3>\n

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      Getting more insights from your target audience is a long-term process. To hit the jackpot, you should understand people and know what they want.<\/p>\n

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      Do you know that each keyword in search engines is a simple reflection of a user\u2019s desire?<\/p>\n<\/blockquote>\n

      You have to understand what your target audience thinks about. You should help them by answering their questions and problems. To attract your potential clients, you should create targeted content.<\/p>\n

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      Before making people buy any product, they want to find out more about the products they’re interested in. They should be aware of their needs. Help them to find out specific keywords that meet their purpose of awareness. Use search strings such as \u201chow\u201d, \u201cwhen\u201d, \u201cwhat\u201d and \u201cwho\u201d.<\/p>\n

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      \"what<\/p>\n

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      As soon as you provide them with the necessary information, you should give them all the reasons why they should buy your product or read your blog. Try to show them all challenges that can really help them make the final decision.<\/p>\n

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      You should be careful at this stage as potential clients can be vulnerable and need some time to consider what they need. Try to encourage and move forward your users.<\/p>\n<\/blockquote>\n

      How that happens depends entirely on you. To stir them into action, you can use different comparisons, top lists, best products, reviews, costs, and benefits.<\/p>\n

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      \"best<\/p>\n

      \u00a0<\/p>\n

      If you diligently follow all stages, the final decision will lie with your site users. To tell the truth, users come to searches with a definite target, and they use certain keywords to meet their needs. To push them, you can use specific keyword modifiers, such as best price, how to buy, buy, order, free shipping, free trial, buy online, etc.<\/p>\n

      \u00a0<\/p>\n

      \"best<\/p>\n

      \u00a0<\/p>\n

      You can use your PPC data,\u00a0if you have any, to guide you in your long tail strategy. If not, start being a friend with Google Instant’s Autocomplete Suggestions.<\/p>\n

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      To get more ideas, you can use research tools such as\u00a0Google Keyword Planner<\/a><\/strong> and target long tail keywords. It is important to give attention to these points. Using the right keywords phrases and putting them naturally in your content will convert your traffic into potential clients.<\/p>\n

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      3.2 Research Long-Tail Keywords<\/strong><\/h3>\n

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      It’s been proven a lot of times that long-tail keywords can have more chances to increase organic traffic than using head keywords. When you are researching the right longer variations, you should have your strategy about it.<\/p>\n

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      It is important to choose those keywords that can be easily ranked in search engines. I should mention that Amazon gets high conversions and makes 60% of their sales using long-tail keywords. That\u2019s why it is important to be appealing to customers for your online business.<\/p>\n<\/blockquote>\n