In the last year we researched quite a bit on the subject of social signals correlation vs backlink acquisition trends. The in-depth analysis, lead us to build the new Social Visibility module that allows you to analyze and track the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus.

 

Let me ask you 3 questions and if at least one of them is a question that you asked yourself in the past then this new module will be of great help to you.

1. Have you ever wondered how your Link Building correlates to your Social Media Marketing?

2. What are my competitors’ most socially shared pages?

3. How should I track my competitors’ sites and get notified when one of their pages starts to gain social popularity?

Pretty simple and natural questions that any SEO professional should ask himself, I would say. The problem with any of these questions is that you would like to get an answer as fast as possible without having to trouble yourself on how exactly should I run such complex tracking and analysis. For this reason the Social Visibility module was born.

And now, let me quickly give you the simple solutions to those 3 questions:

1. Have you ever wondered how your Link Building correlates to your Social Media Marketing?

A page can get a lot of links and few social shares or vice versa. Either way there is a growth correlation between the social shares and links pointing to a site. To be able to understand how your shares influence your links, or how your links influence your shares, you need to have a way of visualizing this data in an easy to comprehend format. Here you have a set of charts that does exactly this.

The “Average Tweets” spline shows you how your Tweets correlate to your Shares. Each dot represents each page on the site. We see most of the pages are in the low left quadrant, meaning that most of the pages on this site have less then 30 tweets and less then 10 referring domains. As the pages tend to get more shares it seems that they tend to get more links also, looking at the trend given by the spline.

2. What are my competitors’ most socially shared pages?

Super Easy. Just look at this chart. It tells the whole story of the most shared pages for any page on any site.

3. How should I track my competitors’ sites and get notified when one of their pages starts to gain social popularity?

Looking at the “Pages with Share Increase section” shows you the links that got increase (or maybe decrease) for the date interval of your choice. You can easily spot growth patterns by selecting different date intervals.

 

It even tells you what social media shares increased and since when. Pretty handy to spot marketing techniques that your competitors use.

 

The charts above answer only the 3 questions that we featured here, but there is much more to the Social Visibility module.

Here are some other features that you will find inside the cognitiveSEO Social Visibility module:

  • Complete social footprint competitor comparison.
  • Social share distribution among the tracked social media networks.
  • Social share velocity for any site on the tracked social media networks.
  • Advanced anti-noise technology for the exclusion of duplicate shares on the tracked pages.
  • and more …

Take the new Social Visibility module for a spin by signing up for a free trial here.

*Social Visibility is available on any package from $99 inclusively and up.

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