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We keep hearing that content is king. Write great content, content here, content there. But how true is that statement? Is there such a thing as an SEO Content Strategy that you can use to rank #1 with zero backlinks?     Like most answers in SEO, this one is also 'it depends'.   Keep reading and I'll explain exactly why.   While you might not be able to get to position one without any backlinks for a highly competitive keyword, you'll definitely be able to increase [...]
SEO is hard. But it doesn't have to be. If you don't have time for well-defined strategies or plans, it's crucial to at least follow a series of SEO best practices.   Therefore, let's see the checklist you need to go through to make sure you're securing high Google ranks.      Is SEO Still Relevant in 2020? What Are the Best SEO Practices for 2020 Optimize for Search Intent Perform In-Depth Keyword Research Target One Main Topic & Keyword Use Your Focus [...]
Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.   But how does this PageSpeed Insights Tool from Google actually work? And, more importantly, does page speed affect SEO? You'll find everything you need to know in this article.   The PageSpeed Insigh [...]
Hey, we get it. The URL structure is a difficult SEO topic. It's not easy to master, but not impossible, either. In fact, we're here to make things easier for you.   In this article, we'll try to answer all your questions and provide examples for a better understanding of how the structure of your URLs influence your SEO strategies.     Even if you own an eCommerce website or are struggling with Local SEO and Wordpress, after reading this article you'll know how to set up [...]
If you want to become a good SEO, you need to have a holistic view on all SEO related topics and there are some technical elements that you must understand, even if they're not quite easy to digest. One of these topics is schema markup.   Schema markup and structured data had a role in SEO for years now and it seems that major search engines recommend them. But what exactly is schema markup? And, more importantly, how does it impact the SEO process?   After reading this article, [...]
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, "in general, no". But the key words in that answer are "in general". That's the usual answer we get from John and, as much as we'd like to say we will dissect it, the truth is that we can only be speculating and interpreting things based on own knowledge [...]
Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random "one" in a crowd of a hundred. With this need of any digital marketer in mind, we've thought of giving you the opportunity of being just that marketer who stands out. The new year of H2H (human-to-human) approach is here and we should focusing our attention to build meaningful relationships with audiences in a creative way. After extensive research, we've put together a list with the top [...]
There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn't always come from making things right. In fact, the only way you'll really improve is by failing, over and over again.   However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you're doing something wrong. Now, there are thousands of horrible mistakes that you could be making, [...]
As SEO evolves, it gets more and more human-centered and people in the industry begin to question old techniques, targeted mostly at search engines. Such is the case with Sitemaps, which have been around for ages.   Do sitemaps still matter for SEO in 2020 or are they just a waste of time? When and why should you use them? And how can you optimize them for maximum SEO results?     In this article, you'll find out the answers to all those questions, so keep reading!   [...]
Ranking number one on Google is great. But ranking in a Google answer box, on position zero, is even better. Google answer boxes might be a blessing for both users (they get the desired info instantly) and webmasters (their website is in the foreground, above the top ranking websites).   But what steps do you need to take to make sure you get featured in Google's rich answer box? Everything you need to know about answer boxes, from what they are to how to win them, is thoroughly detailed [...]