This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself.
Within 24 hours, we saw our rank improve from #5, for one of the term we were optimizing for, to #2 in the search engines.
As an agency, we are always dealing with clients that face all kinds of issues, insignificant search rankings, low quality content, few social s [...]
This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.
From position #12 to position #5 in under 30 days. It's definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.
Let me tell you my experience using the Keyword Tool and Content Assistant to improve the rankings and [...]
You’ve heard it a thousand times by now already: write high-quality content and the ranks will follow. Or Content is king! But what does that even mean?
To shed some light once and for all if and how content influences rankings, we’ve performed an in-depth analysis on almost 40,000 keywords and around 4 million pieces of content. And the results are GOLD.
Content marketing, among other SEO strategies, is really a hot topic these days for any industry. But I bet y [...]
Google is pushing for a shift from http to https, there is no secret in this. This strategy would probably be effective anyway, but with Google behind, the shift starts to resemble a done deal. The question is no longer whether sites will follow, but when. After all, who in their right minds would give up geolocation, encrypted media extensions or application cache?
But aside from the technical complications of this move, there are other considerations as well. One such unforeseen side [...]
Dozens of articles are published daily on the ultra-discussed topic of link building. Just try a simple search on Google with the “link building” query and most likely the “link building is dead” auto complete will show up.
From what we are concerned, link building is far from dead.
It would be arrogant to say link building (or even SEO) is exactly the same as it was a couple years ago. And it’s also true that the landscape of SEO and link building is always changing, but tha [...]
There is no need to stress more the fact that Google has just made an innovative update: Penguin 4.0 – a real-time, granular algorithm update that allows both real-time penalties and incredibly quick recoveries. However, with such a big controversy around this update, what we need to dwell on more are case studies and analyses in order to have the best understanding of the latest Penguin phenomenon.
As (we hope) you’re already used to, at cognitiveSEO we are [...]
Penguin 4.0 is here and is real-time. This means that the Penguin portion of the algorithm will always be “on” and updating from now on. As we have previously developed in an earlier blog post, Penguin going real-time is huge news for the SEO community. With Penguin 4.0, the algorithm should now catch spam link profiles more quickly. Aside from the fact that Penguin’s data is now refreshed in real time so that changes will be visible much faster, Penguin will be able to devalue spam by [...]
There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyone’s lips is actually: “Are social signals a ranking factor?” There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter. If social signals affect SEO, how does it happens?
And, as we think that research is one of the most exciting and [...]
You're probably familiar with inbound.org, the online community that helps marketers stay connected. Putting it simply, inbound.org is an online hub where good marketers come to get better, the platform itself states. It's a great place for sharing ideas, connecting, interacting or even finding a job.
Being in the industry, we always cast an eye over the platform as indeed, we've found very interesting pieces of content, needless to say about its very active community from which we could [...]
Marketing managers and directors of companies care about top-line analytics. Especially when a year on year decrease in traffic becomes a reality. As an SEO consultant or agency, you are the first person to turn to in these situations and are relied upon to find a solution. We found ourselves in this position and had to find logical reasons and solutions, fast. So who am I to tell you how to deal with what could be a pretty painful situation for any SEO?
Well, my name [...]