It seems like the digital marketing community started to rave about “dwell time”. There is a lot of controversy on forums, blogs and social media of whether it is or not one of the search engines' ranking signals. Should you care about it? We have to admit that nowadays it is becoming increasingly important to understand your users. This is what makes Search Engine Optimization so interesting. You have to adapt, you have to continually change. But “dwell time” seems to cause a bit of con [...]
Social media marketing has, without any doubts, a huge potential to increase sales. What social media sites offer is increased brand recognition, improved brand loyalty, more opportunities to convert, higher conversion rates and better ranks in SERP. Keeping this in mind, one question pops out: what can Facebook SEO do for my business? With 51% of Facebook users being more likely to buy from brands they follow and 80% of US social networks connect to brands through Facebook, like it or not, y [...]
SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world. We've put a together a list of ten SEO facts you've probably never heard of before; however, even if you have, this is a friendly reminder. There are a lot of SEO facts and stats out there, with more or less known matters. What we've tried to do is to put together a list of surprising SEO facts that make you look [...]
The amount of information that Google holds is, beyond any doubt, amazing and this is maybe one of the reasons we are so connected with this search engine. All the functions and functionalities keep evolving, and even though you might know and admire the really creative Google Doodles and you might have already amused yourself with some of the big G's April Fools Day jokes, some of you might not be aware of the different secrets that it holds: the Google Easter Eggs. Blame it on the seaso [...]
Google is pushing for a shift from http to https, there is no secret in this. This strategy would probably be effective anyway, but with Google behind, the shift starts to resemble a done deal. The question is no longer whether sites will follow, but when. After all, who in their right minds would give up geolocation, encrypted media extensions or application cache? But aside from the technical complications of this move, there are other considerations as well. One such unforeseen side effe [...]
Google has, time and time again avoided - or even flat out refused - to give any indication of when it rolled out an update. Their way of doing this has been always to assert that they make updates to their algorithms on a continuous basis, rather than having distinct launch dates for particular releases. It’s not difficult to see why that’s probably a good idea. It keeps everyone guessing and acting on a desire to actually improve their SEO techniques rather than a temptation to eschew the [...]
The SEO landscape has changed enormously in the last years. Organic traffic comes and go, the websites' performance seems to be as volatile as it gets and at the end of the day, you might ask yourself: why did my organic traffic drop? Did Google change its algorithm again? Was a sort of SEO attack on my site or was it something that I did? And while you keep on searching for the reasons your hard-worked ranks and traffic went down the drain, your frustration gets bigger as the solution to your p [...]
The data quality subject is often neglected, and poor quality business data constitutes a significant cost factor for many online companies. And, although there is much content that claims that the costs of poor data quality are significant, only very few articles are written on how to identify, categorize and measure such costs. In the following article we are going to present how poor quality data can affect your business, why is this happening and how can you prevent wasting time and money du [...]
The famous American television and radio host Larry King, used to say to his audience a very witty story about his father. He says that his father, a Ukrainian jew, came to the US thinking that America is the greatest land of all, where even the streets are paved with gold. However, shortly after arriving, his father realized three things:
The streets weren’t paved with gold.
The streets weren’t paved at all.
He was the one to pave the streets.
There is no secret for any [...]
Dozens of articles are published daily on the ultra-discussed topic of link building. Just try a simple search on Google with the “link building” query and most likely the “link building is dead” auto complete will show up.
From what we are concerned, link building is far from dead.
It would be arrogant to say link building (or even SEO) is exactly the same as it was a couple years ago. And it’s also true that the landscape of SEO and link building is always changing, but tha [...]