The data quality subject is often neglected, and poor quality business data constitutes a significant cost factor for many online companies. And, although there is much content that claims that the costs of poor data quality are significant, only very few articles are written on how to identify, categorize and measure such costs. In the following article we are going to present how poor quality data can affect your business, why is this happening and how can you prevent wasting time and money du [...]
The famous American television and radio host Larry King, used to say to his audience a very witty story about his father. He says that his father, a Ukrainian jew, came to the US thinking that America is the greatest land of all, where even the streets are paved with gold. However, shortly after arriving, his father realized three things:
The streets weren’t paved with gold.
The streets weren’t paved at all.
He was the one to pave the streets.
There is no secret for any [...]
Dozens of articles are published daily on the ultra-discussed topic of link building. Just try a simple search on Google with the “link building” query and most likely the “link building is dead” auto complete will show up.
From what we are concerned, link building is far from dead.
It would be arrogant to say link building (or even SEO) is exactly the same as it was a couple years ago. And it’s also true that the landscape of SEO and link building is always changing, but tha [...]
You’ve probably heard (and not just once) about the issues both Facebook and Google are facing with regarding “the fake news”. But not only digging deeper into this matter and putting the fake news issue into the light of truth interests us. We need to approach this subject from our website’s point of view; what influence does the fake news matter exert on our website? Will I be penalized if I am linked from a fake news sites? Will Google deindex or penalize that website as well? These a [...]
You might have heard the saying "If you want something done right, do it yourself!" more than once. Before agreeing or disagreeing on it, indulge me while I tell you a bit of its origins. A French writer named Charles Étienne is the "father" of this world wide used phrase but the literal translation is actually - " One is never served so well as by oneself "- . And with this literal transcription we might be on the same page. And this is because we do believe that each professional has his o [...]
OK, Google! Please write an article for the cognitiveSEO blog that will bring millions of readers and shares. As I got no luck with Google Assistant, I’ve tried the same thing with Siri and Cortana, just that this time I’ve been more polite. I said “please”. Still no luck. This being said, after a few more attempts I reconciled with the idea that I have to document and write on the “voice search revolution” myself.
And as I dug deeper into the "voice search [...]
There is no need to stress more the fact that Google has just made an innovative update: Penguin 4.0 – a real-time, granular algorithm update that allows both real-time penalties and incredibly quick recoveries. However, with such a big controversy around this update, what we need to dwell on more are case studies and analyses in order to have the best understanding of the latest Penguin phenomenon.
As (we hope) you’re already used to, at cognitiveSEO we are [...]
There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyone’s lips is actually: “Are social signals a ranking factor?” There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter.
And, as we think that research is one of the most exciting and, most of all, rewarding of occupations, we’ve c [...]
Long content or short content? Which one is better? What is the case? The more the merrier, or less is more? Well, the answer is rather complicated and needs a bit of unpacking. If you are looking for a short answer you need to know that there is no such thing. Long and short content alike can be better, depending on the context and on your needs: rankings, conversions, followers, popularity, authority, engagement, keyword optimization, etc.
TL;DR – This is quite a large study. If you don’t [...]
Creating high quality content is a highly important aspect, not only for gaining high ranks but firstly for making users or readers happy. Yet, we all know that running a blog with constant valuable and high quality content might sometimes be difficult as it is a resource-consuming process.
Therefore, why not getting the best out of the content that you’ve already worked on?
You sometimes don’t want (or don’t have the means) to reinvent the wheel every time you create a new piece [...]