While technical SEO is a topic that only some of us make use of rigorously, it is a part of everybody’s life. Well, which part of SEO is not technical if we were to look at it thoroughly?
SEO issues, mistakes, tips and recommendations are all included in today's technical checklist. We wanted to cover, in the most effective way possible, all the elements that are important for making your website user-friendly, efficient, visible in SERP, functional and easy to understand. Therefore, [...]
There comes a time in our life when some things need to be changed or refreshed. The same happens in the life of content. It might get outdated or irrelevant and that’s when content pruning comes to the rescue.
By its nature, pruning means cutting off dead branches or stems, especially to encourage growth. Content pruning was born from the same desire, to remove old or poor quality articles, to get rid of the clutter not to damage the quality of the overall website. But does content p [...]
Faster, easier, higher. That's what we're all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely myths that will wipe out your business instead of boosting it.
As we are often being asked about many misconceptions from the SEO world, we've decided to gather and share with you the most important SEO myths that tend to keep you from improving your ranks and traffic. And of course, clarify them once and for all.
Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its various updates and algorithm changes. What do users want? What are they searching for? What do they need? What is the context of their search?
Search has changed dramatically over the years and that is natural. And websites should keep up with all these changes if they still want to rank in top positions; even if that means to decipher [...]
There’s no better time to draw conclusions and get ready for 2018 than December, a month of celebration and reviews regarding the year that is passing away. Adopt this tactic and avoid getting cold feet in January, having already done your homework and knowing your goals.
Given that a lot has happened this year and that we also love to analyze and discuss the results, we thought there's no better way to do that than seeing the gifts Santa Google brought in 2017.
We've got to the point where we are no longer trying to convince you about the importance of content (*hysterical applause, whistles, cheers*). But to the point where we want to show you ways to improve your traffic and rankings in just a few easy-to-follow steps. Worked wonders for us.
Everybody wants higher rankings in Google. And here, at cognitiveSEO, we want to figure out how to achieve those ranks... and of course, share with you our findings.
We've conducted an in-hou [...]
Used correctly, structured markup data is a good decision to help websites display correct information on searches and increase the organic search visibility. But what happens if you use it incorrectly?
As we all know it, Google is not a fan of websites that don't comply with quality guidelines and don't offer the best user experience. So it may be that the structured data abuse to mark irrelevant content can potentially hurt your site. If you've been hit by a spammy structured markup [...]
This is a TRUE & SUCCESSFUL story from Krumel – Founder & CEO at Advert Point, with 10 years of experience in the search marketing field, written and documented by himself.
We optimized 6 articles from one section of a blog and increased the organic traffic by 78%.
One of the issues we are facing at Advert Point is the constant challenge of increasing our clients' traffic organically. The SEO landscape is ever changing and the focus on quality [...]
Increasing the rankings of your website has been a heavy lifting task...since forever. And you have a lot of keywords and phrases that you’re going after for a chance of showing up in top 10 results in Google.
Not once has it happened to you to think that you've created the best piece of content possible, but then only to get it lost in the big pile of data out there.
While many SEO pros consider it is recommended to target every page for one keyword, it is better to have t [...]