Everybody is talking about high-quality content but what does it even mean these days? That’s what we are going to find out today. There’s no content marketing inception. The truth is that high-quality content is contextual and for maximum results, it requires three steps: keyword research, good content writing, and on-page search engine optimization.
Let's find out how to perform top-notch keyword research, how to measure results and optimize pages up front for astonishing on-pag [...]
The content marketing industry is continuing to evolve, and the trends that appear mingle with other faces of the marketing. SEO is an important asset and facet of the marketing domain. SEO and content marketing should always be best friends, one should not live without the other.
That’s how we come to the idea of searching the trends in content marketing which influence SEO so as to know what to expect and how to place ourselves on the wave and not against it.
It was a time when everybody was looking and following various strategies to increase the PageRank score for their websites. PageRank was developed as a way to measure the importance of a website in order to rank it. Google uses the algorithm by counting the number of links and checking their quality. Everybody check PageRank (PR) for their website by using the toolbar and compare their website to others if wanted.
While this worked for lots of years, Google removed the PageRank toolbar [...]
Local SEO myths - what a tangled topic to discuss. You might get caught on the subject and start feeling intimidated thinking of the high amount of work you must do to rank in local SEO. Which, obviously, is unreal. Don't get us wrong: it's difficult indeed, but far from impossible.
In the local SEO area there are always new things to discover that can help your business get new customers, improve your visibility and get more local searches. Let's bury all the local SEO myths and misl [...]
Ranking higher on Google. A ceaseless rush to get authority for your website and lots of visitors to eventually turn them into clients. Search engine optimization doesn’t have to be the black sheep of marketing. You just got to understand how to use it. You can complement your SEO efforts with lots of other marketing forms, such as analytics data. It will stop you from bleeding website data. It really will.
How does it work? You need an account on a dedicated analytics product. Then, [...]
Google started talking about the Mobile-first indexing since November 04, 2016. At that time, Google announced that they wanted to make some experiments with their algorithm so it would primarily use the mobile version to rank pages from a website, to understand the structured data and to show it accordingly in the mobile search results.
Google’s system for crawling, indexing, and ranking was using the desktop version of the website, which led to lots of issues for mobile searches bec [...]
Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it’s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus, the better question to ask is: Can optimized images help/complement your SEO [...]
While technical SEO is a topic that only some of us make use of rigorously, it is a part of everybody’s life. Well, which part of SEO is not technical if we were to look at it thoroughly?
SEO issues, mistakes, tips and recommendations are all included in today's technical checklist. We wanted to cover, in the most effective way possible, all the elements that are important for making your website user-friendly, efficient, visible in SERP, functional and easy to understand. Therefore, [...]
There comes a time in our life when some things need to be changed or refreshed. The same happens in the life of content. It might get outdated or irrelevant and that’s when content pruning comes to the rescue.
By its nature, pruning means cutting off dead branches or stems, especially to encourage growth. Content pruning was born from the same desire, to remove old or poor quality articles, to get rid of the clutter not to damage the quality of the overall website. But does content p [...]