In an AI world, where technology evolves so fast, it’s mandatory to be on a wave to get noticed, to find new ways of tracking our performances. And ROI is undeniably required.
Pay per lead emerged following a need to evaluate results that could not be followed through traditional forms. In theory, a lead is generated through a signup form which includes contact information and, in some cases, demographic information, too. It is usually is a non-cash event for those who sign-up because [...]
Link-building is a noisy environment. Lots of opinions and free pieces of advice with no foundation are chocking the internet. Looking at the link-building myths, we discover an unsettled ground with messy directions and scary ideas that can bite, scratch and eat your website alive.
There are a lot of SEO myths, but today we’ll talk about the most damaging ones.
All Links on a Page Pass Equal Ranking Value
Image Links Are Bad for SEO
All Links Should Be Nofollow
Emojis are back! There’s been quite some fuss around Google’s decision to support emojis. They were disabled by Google in 2015, only to be revived one year later: Google said it would show emojis where relevant, useful and fun.
Since these types of characters are becoming so popular, we wanted to know if they had any impact on SEO & PPC and if we should use them or not.
Today we’d like to find out why you should use emojis in SEO and PPC strategies, and ho [...]
I always advocate the idea of taking a step back to see the larger picture. When it comes to digital marketing, this is a crucial step - as it can easily point out what is currently missing from the approach you’re implementing for your website.
Always make sure you’ve got the big picture in mind, however complicated this may seem sometimes. While keeping this in mind, today's post is going to offer you a series of tips that can boost your traffic, and don’t interfere [...]
We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was a lack of a well-structured marketing plan before they started the journey and as well as of competitive intelligence data. In today's article, we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use.
Let's talk about the fr [...]
In the office, in the online world, on social media, on the phone, in the chat, everywhere people talk about SEO. Everybody who has a business has heard about SEO. But also anyone who has a business probably said at least once: Do I really need SEO? What can SEO do for me?
Since the moment SEO appeared in our lives, everybody in the field started talking about it. It became a never-ending discussion. We want to know all the facets of SEO. Why is SEO important? And this is what you're [...]
Everybody is talking about high-quality content but what does it even mean these days? That’s what we are going to find out today. There’s no content marketing inception. The truth is that high-quality content is contextual and for maximum results, it requires three steps: keyword research, good content writing, and on-page search engine optimization.
Let's find out how to perform top-notch keyword research, how to measure results and optimize pages up front for astonishing on-pag [...]
The content marketing industry is continuing to evolve, and the trends that appear mingle with other faces of the marketing. SEO is an important asset and facet of the marketing domain. SEO and content marketing should always be best friends, one should not live without the other.
That’s how we come to the idea of searching the trends in content marketing which influence SEO so as to know what to expect and how to place ourselves on the wave and not against it.
It was a time when everybody was looking and following various strategies to increase the PageRank score for their websites. PageRank was developed as a way to measure the importance of a website in order to rank it. Google uses the algorithm by counting the number of links and checking their quality. Everybody check PageRank (PR) for their website by using the toolbar and compare their website to others if wanted.
While this worked for lots of years, Google removed the PageRank toolbar [...]
Local SEO myths - what a tangled topic to discuss. You might get caught on the subject and start feeling intimidated thinking of the high amount of work you must do to rank in local SEO. Which, obviously, is unreal. Don't get us wrong: it's difficult indeed, but far from impossible.
In the local SEO area there are always new things to discover that can help your business get new customers, improve your visibility and get more local searches. Let's bury all the local SEO myths and misl [...]