Local SEO myths - what a tangled topic to discuss. You might get caught on the subject and start feeling intimidated thinking of the high amount of work you must do to rank in local SEO. Which, obviously, is unreal. Don't get us wrong: it's difficult indeed, but far from impossible.
In the local SEO area there are always new things to discover that can help your business get new customers, improve your visibility and get more local searches. Let's bury all the local SEO myths and misl [...]
Ranking higher on Google. A ceaseless rush to get authority for your website and lots of visitors to eventually turn them into clients. Search engine optimization doesn’t have to be the black sheep of marketing. You just got to understand how to use it. You can complement your SEO efforts with lots of other marketing forms, such as analytics data. It will stop you from bleeding website data. It really will.
How does it work? You need an account on a dedicated analytics product. Then, [...]
Google started talking about the Mobile-first indexing since November 04, 2016. At that time, Google announced that they wanted to make some experiments with their algorithm so it would primarily use the mobile version to rank pages from a website, to understand the structured data and to show it accordingly in the mobile search results.
Google’s system for crawling, indexing, and ranking was using the desktop version of the website, which led to lots of issues for mobile searches bec [...]
Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it’s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus, the better question to ask is: Can optimized images help/complement your SEO [...]
While technical SEO is a topic that only some of us make use of rigorously, it is a part of everybody’s life. Well, which part of SEO is not technical if we were to look at it thoroughly?
SEO issues, mistakes, tips and recommendations are all included in today's technical checklist. We wanted to cover, in the most effective way possible, all the elements that are important for making your website user-friendly, efficient, visible in SERP, functional and easy to understand. Therefore, [...]
There comes a time in our life when some things need to be changed or refreshed. The same happens in the life of content. It might get outdated or irrelevant and that’s when content pruning comes to the rescue.
By its nature, pruning means cutting off dead branches or stems, especially to encourage growth. Content pruning was born from the same desire, to remove old or poor quality articles, to get rid of the clutter not to damage the quality of the overall website. But does content p [...]
Faster, easier, higher. That's what we're all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely myths that will wipe out your business instead of boosting it.
As we are often being asked about many misconceptions from the SEO world, we've decided to gather and share with you the most important SEO myths that tend to keep you from improving your ranks and traffic. And of course, clarify them once and for all.
Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its various updates and algorithm changes. What do users want? What are they searching for? What do they need? What is the context of their search?
Search has changed dramatically over the years and that is natural. And websites should keep up with all these changes if they still want to rank in top positions; even if that means to decipher [...]
There’s no better time to draw conclusions and get ready for 2018 than December, a month of celebration and reviews regarding the year that is passing away. Adopt this tactic and avoid getting cold feet in January, having already done your homework and knowing your goals.
Given that a lot has happened this year and that we also love to analyze and discuss the results, we thought there's no better way to do that than seeing the gifts Santa Google brought in 2017.