Failure … a rather hard to digest word. Failure is the bad guy everybody avoids. Winning, on the other hand, is a whole different story. But with new beginnings comes the challenge to keep your head above water and not to mess it up.
It is not science per se. It is just sweat, practice and A/B testing based on your data and real data examples. Startups fail at SEO because they aren’t prepared or do other rookie mistakes, but in the next few minutes you’ll find out how to steer aw [...]
Content curation. You've probably heard about it, you might have even read a few pieces on the subject but you never really went through it.
How many time did it happen to get a topic idea and start writing on it immediately? And after you've hit published you didn't get the expected results.
The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that.
Content curation has tapped i [...]
Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.
And, speaking of important stuff, we’ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about S [...]
You might have done a lot of spring cleaning by now but it's time to do the same with your website as well. Periodically you should find out how to correctly assess backlink quality for your website. You can have backlinks from numerous sources, and it’s only right to analyze them from time to time because some of them might not be as natural as they were a few years ago. If your domain age is old, you’ve inevitably gathered links that are not quite qualitative. As Matt Cutts, the former hea [...]
How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be glorious! Since we don't have a room big enough to gather all the best experts in one place, we took advantage of the online "meetings" and gathered all the up to date SEO tips into an awesome expert roundup post. That is how we got the idea of interviewing 22 renowned SEO experts and how we found out 22 awes [...]
SEO can be a scary thing for a small business. You always have to compete with the big guys. Not to mention you have to squeeze your whole SEO strategy on a limited budget. Before you start reading this eye-opening guide on building an SEO strategy on a friendly budget, get your coffee or tea. Then you can sit back at your desk and start your day properly with this blog post. It will help you get through the hard days as it will help you answer the big question: How to build an SEO strategy [...]
PPC data is not the new kid on the block; it's an old acquaintance, someone you've known for a long time but you never say hi. It’s time for a change. Get to know it and make it your best buddy. It’s no secret that you think metrics aren’t appealing. Most of the people think just the same. But they are of paramount importance for your business. And you’ll find out how to make the most of it using the PPC data in your SEO strategy to get that high ranking you’ve always been keen on [...]
We all had that moment when we gave our soul into a post and made it so shiny, with thorough research, relevant visuals but nobody read it. And then you start wondering what went wrong. What in the name of God happened? Or why did it happen to you? And the questions could go on. But there is something that you missed. And that "something" could be content amplification. Content amplification is a powerful method to reach a wider audience and multiply your links by hundreds. Or so it sho [...]
Link earning is highly connected with trustworthy content and creative digital marketing strategies. It's all about that type of content that has so much value that bloggers, publishers or specialists in the field can’t stop but link to it. Your piece of content must be not only newsworthy, but also connected to your brand so it can tell a story and, therefore, earn links. Link acquiring tactics doesn’t mean writing great pieces of content and then crossing your fingers hoping [...]
An SEO website redesign is not a walk in the park, and it could easily become an SEO disaster if you don’t do it right. Any change you make to your website’s redesign can cause traffic loss and make your current site not so very "search engine ranking" friendly.
Maybe you want to switch to https, you want to go international, or maybe you just want to start a rebranding strategy. Whatever you do, you want your link juice, rankings and traffic to remain the same. And, when you’ve p [...]