There’s no better time to draw conclusions and get ready for 2018 than December, a month of celebration and reviews regarding the year that is passing away. Adopt this tactic and avoid getting cold feet in January, having already done your homework and knowing your goals.
Given that a lot has happened this year and that we also love to analyze and discuss the results, we thought there's no better way to do that than seeing the gifts Santa Google brought in 2017.
We've got to the point where we are no longer trying to convince you about the importance of content (*hysterical applause, whistles, cheers*). But to the point where we want to show you ways to improve your traffic and rankings in just a few easy-to-follow steps. Worked wonders for us.
Everybody wants higher rankings in Google. And here, at cognitiveSEO, we want to figure out how to achieve those ranks... and of course, share with you our findings.
We've conducted an in-hou [...]
Used correctly, structured markup data is a good decision to help websites display correct information on searches and increase the organic search visibility. But what happens if you use it incorrectly?
As we all know it, Google is not a fan of websites that don't comply with quality guidelines and don't offer the best user experience. So it may be that the structured data abuse to mark irrelevant content can potentially hurt your site. If you've been hit by a spammy structured markup [...]
This is a TRUE & SUCCESSFUL story from Krumel – Founder & CEO at Advert Point, with 10 years of experience in the search marketing field, written and documented by himself.
We optimized 6 articles from one section of a blog and increased the organic traffic by 78%.
One of the issues we are facing at Advert Point is the constant challenge of increasing our clients' traffic organically. The SEO landscape is ever changing and the focus on quality [...]
Increasing the rankings of your website has been a heavy lifting task...since forever. And you have a lot of keywords and phrases that you’re going after for a chance of showing up in top 10 results in Google.
Not once has it happened to you to think that you've created the best piece of content possible, but then only to get it lost in the big pile of data out there.
While many SEO pros consider it is recommended to target every page for one keyword, it is better to have t [...]
Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages that use intrusive pop-up and interstitial ads in mobile search.
Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say?
Be patient and you’ll find the answers to all of your questions regarding this topic. Today.
In the following [...]
Content audits can be very powerful and restorative, yet many content marketers and SEOs underestimate it, be it for its complexity, or its rather lengthy process. But if you want your content to perform, you should run a content audit from time to time.
It's like those annual physical exams you take at the doctor's. You know they are time-consuming and rather unpleasant, yet results are eye-opening and eventually rewarding. You benefit from knowing what's to improve, what's [...]
This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself.
Within 24 hours, we saw our rank improve from #5, for one of the term we were optimizing for, to #2 in the search engines.
As an agency, we are always dealing with clients that face all kinds of issues, insignificant search rankings, low quality content, few social s [...]
This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.
From position #12 to position #5 in under 30 days. It's definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.
Let me tell you my experience using the Keyword Tool and Content Assistant to improve the rankings and [...]
Failure … a rather hard to digest word. Failure is the bad guy everybody avoids. Winning, on the other hand, is a whole different story. But with new beginnings comes the challenge to keep your head above water and not to mess it up.
It is not science per se. It is just sweat, practice and A/B testing based on your data and real data examples. Startups fail at SEO because they aren’t prepared or do other rookie mistakes, but in the next few minutes you’ll find out how to steer aw [...]