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Andreea Sauciuc - cognitiveSEO Author

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Andreea Sauciuc

Andreea is an enthusiastic Copywriter @ cognitiveSEO who has a love for creativity and writing. When she is not watching for the 10th time the TV series Friends, she enjoys a good book and a glass of rose wine. She likes to see life from different angles (and cities). Motto: Eat, think and travel often.
You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps for filtering your data?   Understanding your Google Analytics results can be hard and tricky, but Google Analytics Insights is the everyday solution. It’s like training for the [...]
Recently somebody has asked me how to do a backlink audit and what are the required steps for an accurate analysis. We’ve talked numerous times on what's the best way to evaluate your links and remove the damaging ones. So, it got me thinking … We need to create a guideline.   A backlink audit shouldn’t be hard to perform. First, because you need to use it whenever you want. So, it must come in handy anytime you have new clients or you want to monitor some old sites, or anytime you [...]
Google +? Have you forgotten about it, too? While many of you seem to have been disregarding Google + over the past few years, it was there. But now, as the latest news confirms, we've found out that it will be shut down after user information was exposed. It is no shock for some to hear that it will be locked down, while for others it is sad news.   All in all, the news might affect lots of business owners. We’ve talked on our blog before, on multiple occasions, about the effect of soc [...]
You've probably heard multiple times that keyword cannibalization affects your rankings and your whole website. Lots of experts and Google officials started to warn us to avoid falling into this trap and start optimizing each page for a unique keyword, adding unique title tags and meta descriptions.   Keyword cannibalization was a term that SEO world came up to explain some difficulties in helping and indicating Google to rank the page that they wanted when local searches didn’t exist a [...]
Who has the greater armor? Is it the Super Mobile App or the Mobile Spider Site?   In today's market, it is (almost) impossible to hang in there without a mobile-optimized website. It's 2018, we are talking mobile. There's no need of much research to find out that mobile has become extremely important. Just look around you; everybody's looking in their phones.     Considering the big influence mobile is having, Google has taken several actions to support white hat practices [...]
In an AI world, where technology evolves so fast, it’s mandatory to be on a wave to get noticed, to find new ways of tracking our performances. And ROI is undeniably required.   Pay per lead emerged following a need to evaluate results that could not be followed through traditional forms. In theory, a lead is generated through a signup form which includes contact information and, in some cases, demographic information, too. It is usually is a non-cash event for those who sign-up because [...]
Link-building is a noisy environment. Lots of opinions and free pieces of advice with no foundation are chocking the internet. Looking at the link-building myths, we discover an unsettled ground with messy directions and scary ideas that can bite, scratch and eat your website alive.   There are a lot of SEO myths, but today we’ll talk about the most damaging ones.   All Links on a Page Pass Equal Ranking Value Image Links Are Bad for SEO All Links Should Be Nofollow Li [...]
Emojis are back! There’s been quite some fuss around Google’s decision to support emojis. They were disabled by Google in 2015, only to be revived one year later: Google said it would show emojis where relevant, useful and fun.   Since these types of characters are becoming so popular, we wanted to know if they had any impact on SEO & PPC and if we should use them or not.      Today we’d like to find out why you should use emojis in SEO and PPC strategies, and ho [...]
I always advocate the idea of taking a step back to see the larger picture. When it comes to digital marketing, this is a crucial step - as it can easily point out what is currently missing from the approach you’re implementing for your website.       Always make sure you’ve got the big picture in mind, however complicated this may seem sometimes. While keeping this in mind, today's post is going to offer you a series of tips that can boost your traffic, and don’t interfere [...]
We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was a lack of a well-structured marketing plan before they started the journey and as well as of competitive intelligence data. In today's article, we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use.     Let's talk about the fr [...]