Titles are among the most important things in SEO. But, although it is very basic to have your keywords inside the title, it isn't always easy to write SEO friendly title tags. That's why we've prepared this guide and set of best practices you need to follow in order to have well optimized titles on all of your website's pages.
If there's one thing I've noticed during many years of practicing SEO, it's that people heavily neglect titles. Countless times have I been told - "I've worked w [...]
Outranking your competition can be very difficult, especially if your website is rather new. What's even more frustrating is when you can't outrank competitors which have spammy backlink profiles. Why doesn't Google penalize them? Why does it rank you lower than them in the Google search results, even though you play the game by the book?
Google's algorithm has evolved a lot over the years. The main purpose of the improvements was to be able to better distinguish natural links from arti [...]
We live in a world of information overload. If 10 years ago it was hard to find content at all, now there's way too much of it! Which one is good? Which one is bad? We don't know.
While this subject is very complex, it's clear that Google is attempting to solve these content issues in its search results. One of the biggest issues they've encountered in the digital marketing world is what they call thin content.
But what exactly is thin content? Should you worry about [...]
Content is the weapon of SEO. And SEOs like to use a twofold weapon, one that would win them the fight both on short-term and long-term. They call it seasonal (or topical) content and evergreen content. And, as always, there's a debate between them: evergreen content vs topical content. Which one is better?
The thing is, is it a matter of "and" or "or"? Do topical content and evergreen content go hand in hand, or go separate ways? This debate is not only applicable to content marketi [...]
Over the past 7 years, I've learned a lot about digital marketing and SEO. I started this journey by building WordPress websites, but then quickly realized that they are useless if they do not rank on search engines.
That's how I actually got into search engine optimization. I got lucky and landed a job for a company in a pretty competitive niche (bodybuilding supplements) pretty fast. Fast forward for about 5 years and now I run my own company. Now I want to take my SEO & Digital [...]
eCommerce navigation or faceted navigation in SEO. There are phrases the Gods of SEO themselves squint at when they hear them. Why? Because it involves duplicate content and very big sites. And we all know how difficult that is to fix.
The subject is hard to master and it comes with a lot of confusion on the side. Faceted search or filtered search? What is the difference between facets and filters? Which pages should I index? These are all questions webmasters ask themselves. So prepare [...]
Intentional or unintentional, be it plagiarism or bad technical implementation, duplicate content is an issue that is affecting millions of websites around the web. If you've wondered what content duplication is exactly and how it affects SEO and Google rankings, then you're in the right place.
Whether you think your site is affected by this issue or just want to learn about it, in this article you will find everything you need to know about duplicate content. From what it is to how yo [...]
If you're just getting started with SEO, I'm pretty confident you're looking to get everything for free. While that's not always possible, the truth is that there are a lot of great free SEO Tools out there.
To be honest, there are free tools that even the pros use every single day. And that's happening for a good reason: some free SEO tools are great.
Google Tools Suite
Google Tag Manager
Google Search Console
It's interesting for me to see that even experienced SEO specialists forget about the power of internal linking. As backlinks from other websites become harder and harder to obtain (because people focus on the wrong techniques), using an internal linking strategy with the right combination of anchor texts can bring great SEO results.
But what makes a good internal linking strategy? Well, the answer varies from site to site but, generally, it's the foundation that matters. Buil [...]
Regardless if you're just starting out with SEO, or you're offering SEO services for a long time, everybody seems to ask you the same thing:
"How long does it take to rank in Google?"
Well, it's time to understand exactly what factors impact ranking time so you can approximate (after an SEO audit) how long it would take to rank and, if it's the case, sign a contract with your client accordingly.
This can be a tough one to answer and it might even even prevent you fro [...]