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Adrian Cojocariu - cognitiveSEO Author

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Adrian Cojocariu

Adrian is a passionate SEO Analyst who discovered the digital marketing world at a very early age. He is also a professional piano player and a martial arts enthusiast. Still, SEO remains his biggest love of all.
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, "in general, no". But the key words in that answer are "in general". That's the usual answer we get from John and, as much as we'd like to say we will dissect it, the truth is that we can only be speculating and interpreting things based on own knowledge [...]
You keep hearing around that the same way true fans like their Apples fresh (I'm talking about iPhones), Google likes its content fresh. Well, it's somewhat true, but not for the reasons you might think of!   Google doesn't necessarily favor "fresh" content. Some search queries definitely deserve freshness, while others not so much. However, fresh content can impact SEO through some indirect "freshness" factors.     What Does Fresh Content Even Mean? Freshness & [...]
If you're active on social media groups or forums, you've probably seen plenty of free SEO audit offers. Ask an opinion about your site and the comment sections will quickly fill up with offers.   Hey, but it's FREE, right? I mean, isn't that great? However... if we've learned something over the past years of digital marketing and SEO is that nothing good comes for free. Even if you do end up spending less money, you spend time instead and always risk doing a bad job.     [...]
The Google Disavow Tool can be useful but it can also be very dangerous. If not used properly, it can mess up with your website's rankings on Google.   In order to make sure you use the Google Disavow Tool right, you must first know when you are actually allowed to use it. This advanced Google feature should only be used in specific scenarios.     If you're interested in finding out when you should use the Google Disavow Tool, keep reading, because you'll get all your answe [...]
Convincing clients to buy your SEO services is hard. Although it's a growing market and people become more aware of its value, they still don't see its true potential. They have a ton of objections and questions, especially if you're the one approaching them to make a sale.   I'm sure prospects have told you plenty of times things like Can you guarantee #1 positions? or It takes too much time, Adwords brings me instant results.     If you don't answer those questions and ob [...]
There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn't always come from making things right. In fact, the only way you'll really improve is by failing, over and over again.   However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you're doing something wrong. Now, there are thousands of horrible mistakes that you could be making, [...]
Even if you don't know what they actually are, if you use the internet, one of the first things you'll stumble upon are URLs. We also call them addresses sometimes. You probably don't spend much time thinking about them, but the World Wide Web is actually built  from the ground up on URLs. Every time you access or link to a web page, you use a URL.   Google implied that "URLs must die". But, is a world without URLs possible?     Follow along and let's jump a little deepe [...]
Although there's a big chance you haven't used them, I'm sure you've heard about the notion of Press Releases. They used to be very popular in the SEO community back in the day. But are press releases still relevant for SEO in 2019? Is it worth spending your time dealing with a press release?   The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. However, many webmas [...]
When launching a new website, there are some things that seem unimportant at first, but turn out to really be an issue later on. One of them is the WWW vs. Non-WWW issue.   When you first think about it, it doesn't sound like much of a deal. You might not even care at all about it. When you first research it, you'll probably learn around the web that it doesn't really matter for SEO.     However, if you start digging deeper, you'll discover a lot of things you didn't know. [...]
Google's advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they're talking about, don't they? Well, that's pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it's understandable that Google often keeps things secret. If they told people everything about the algorithm, people would probably abuse the system and Google doesn't want that to h [...]