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Adrian Cojocariu - cognitiveSEO Author

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Adrian Cojocariu

Adrian is a passionate SEO Analyst who discovered the digital marketing world at a very early age. He is also a professional piano player and a martial arts enthusiast. Still, SEO remains his biggest love of all.
Google's advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they're talking about, don't they? Well, that's pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it's understandable that Google often keeps things secret. If they told people everything about the algorithm, people would probably abuse the system and Google doesn't want that to h [...]
Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing.   If you're the only business in town, you're always going to show up first. However, if there are hundreds of similar businesses nearby, it can get quite frustrating, especially if you're new in the game. Some people pay marketing agencies a lot of money to get their listings to the top. What [...]
Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results. The best part? You can probably do everything yourself.   Spoiler alert, though: many of them include basics. During the years we have observed something rather shocking. Many clients that I've picked up had paid big time for search engine optimization services in the past. To my surprise, however, basic things like keywords in titles were [...]
Google Updates. We've all heard about them and, to some extent, we all fear them. Even if you're 100% clean and always follow the Google guidelines, you can still suffer from the dirty work of others.   But what do you do when a new Google Update arises? How do you know it's the cause of a traffic drop on your website? What are the steps you need to take in order to determine that?   Well, keep reading, because in this article we'll discuss the steps you should take when a new Goog [...]
If you use SEO to promote your website, you most probably have heard of PBNs (Private Blog Networks). The concept isn't very difficult to understand (although it is difficult to execute), but with the overload of information out there, you might be conflicted.   Do PBNs still work in 2018? Are there any risks? Well, the short answers are yes and yes. So should you build one? That's up to you. However, this article has to purpose to help you make an educated decision. This won't be a guide [...]
Status code 404 is probably the most common HTTP error that people encounter when they're browsing the web. If you've been using the internet for over a year, chances that you haven't encountered one yet are pretty low. They're very common.   Normally, people don't pay too much attention to them. As a user, you will get frustrated at most and hit the back button or close the tab. As a webmaster, however, more things might be at stake. Many website owners ask themselves if 404 pages hurt t [...]
Google has recently released version 68 of the Chrome Web Browser. In this version, websites that don't run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article you'll find out whether SSL certificates matter for SEO or not. You'll also learn exactly how to migrate your website from HTTP to HTTPS without suffering any ranking drops. Y [...]
When it comes to digital marketing, especially if you're just starting out, there's always the question about SEO vs. PPC. What are the advantages and disadvantages of both? And, more importantly, which one is better for you?   The general consensus is that PPC costs money and it brings immediate results, while SEO is free, but takes time. So it's a simple trade, time for money. Well, the truth is that it's more to that than you might expect. I'll clarify everything below.   &nbs [...]
Content syndication can be a great way to drive traffic to your site, get exposure and maybe even improve you rankings. But, on the other side, it can also turn out to be devastating, if played wrong.   The main concern when it comes to syndication is duplicate content. Will Google penalize you if you take other people's content and place it on your own website? Will it hurt your SEO? Then, there's also a concern regarding rankings. If you have a small website, will you be able to rank ab [...]
We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We've all heard about the link building technique using unlinked Brand Mentions  It's a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you're so excited about turns out to be a RipoffReport post? What if it's a blogger complaining about your services, or a news publisher reporting on some incident regarding y [...]