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Adrian Cojocariu - cognitiveSEO Author

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Adrian Cojocariu

Adrian is a passionate SEO Analyst who discovered the digital marketing world at a very early age. He is also a professional piano player and a martial arts enthusiast. Still, SEO remains his biggest love of all.
So, you're wondering why SEO does not work for you and your website, right? Haven't you heard?! SEO is dead! Dead from all the bad jokes about it. Of course, SEO isn't actually dead, but there are a few reasons why SEO might not be working for you and your site.   We've gathered 14 top of mind reasons why your SEO might not be working for your website. Let's go through them and see if something rings a bell.   You don't stick to the basics You don't really understand wha [...]
If you use SEO to promote your website, you most probably have heard of PBNs (Private Blog Networks). The concept isn't very difficult to understand (although it is difficult to execute), but with the overload of information out there, you might be conflicted.   Do PBNs still work in 2021? Are there any risks? Well, the short answers are yes and yes. So should you build one? That's up to you. However, this article has to purpose to help you make an educated decision. This won't be a guide [...]
Finding affordable SEO services for small businesses isn't an easy task for sure. With SEO being such a complex field, it's hard to know what services do you need or whether a company's gonna do a good job or not.   That's why it's important to have at least an idea of what SEO services are important, which practices are useful and which are harmful.     Many times, SEO companies offer their services in the form of a monthly SEO package. While it's easy for search engine ma [...]
We keep hearing that content is king. Write great content, content here, content there. But how true is that statement? Is there such a thing as an SEO Content Strategy that you can use to rank #1 with zero backlinks?     Like most answers in SEO, this one is also 'it depends'.   Keep reading and I'll explain exactly why.   While you might not be able to get to position one without any backlinks for a highly competitive keyword, you'll definitely be able to increase [...]
SEO is hard. But it doesn't have to be. If you don't have time for well-defined strategies or plans, it's crucial to at least follow a series of SEO best practices.   Therefore, let's see the checklist you need to go through to make sure you're securing high Google ranks.      Is SEO Still Relevant in 2020? What Are the Best SEO Practices for 2020 Optimize for Search Intent Perform In-Depth Keyword Research Target One Main Topic & Keyword Use Your Focus [...]
Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.   But how does this PageSpeed Insights Tool from Google actually work? And, more importantly, does page speed affect SEO? You'll find everything you need to know in this article.   The PageSpeed Insigh [...]
Hey, we get it. The URL structure is a difficult SEO topic. It's not easy to master, but not impossible, either. In fact, we're here to make things easier for you.   In this article, we'll try to answer all your questions and provide examples for a better understanding of how the structure of your URLs influence your SEO strategies.     Even if you own an eCommerce website or are struggling with Local SEO and Wordpress, after reading this article you'll know how to set up [...]
If you want to become a good SEO, you need to have a holistic view on all SEO related topics and there are some technical elements that you must understand, even if they're not quite easy to digest. One of these topics is schema markup.   Schema markup and structured data had a role in SEO for years now and it seems that major search engines recommend them. But what exactly is schema markup? And, more importantly, how does it impact the SEO process?   After reading this article, [...]
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, "in general, no". But the key words in that answer are "in general". That's the usual answer we get from John and, as much as we'd like to say we will dissect it, the truth is that we can only be speculating and interpreting things based on own knowledge [...]
There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn't always come from making things right. In fact, the only way you'll really improve is by failing, over and over again.   However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you're doing something wrong. Now, there are thousands of horrible mistakes that you could be making, [...]