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Adrian Cojocariu - cognitiveSEO Author

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Adrian Cojocariu

Adrian is a passionate SEO Analyst who discovered the digital marketing world at a very early age. He is also a professional piano player and a martial arts enthusiast. Still, SEO remains his biggest love of all.
We live in a world of information overload. If 10 years ago it was hard to find content at all, now there's way too much of it! Which one is good? Which one is bad? We don't know.   While this subject is very complex, it's clear that Google is attempting to solve these content issues in its search results. One of the biggest issues they've encountered in the digital marketing world is what they call thin content.     But what exactly is thin content? Should you worry about [...]
Content is the weapon of SEO. And SEOs like to use a twofold weapon, one that would win them the fight both on short-term and long-term. They call it seasonal (or topical) content and evergreen content. And, as always, there's a debate between them: evergreen content vs topical content. Which one is better?   The thing is, is it a matter of "and" or "or"? Do topical content and evergreen content go hand in hand, or go separate ways?  This debate is not only applicable to content marketi [...]
Over the past 7 years, I've learned a lot about digital marketing and SEO. I started this journey by building WordPress websites, but then quickly realized that they are useless if they do not rank on search engines.   That's how I actually got into search engine optimization. I got lucky and landed a job for a company in a pretty competitive niche (bodybuilding supplements) pretty fast. Fast forward for about 5 years and now I run my own company.  Now I want to take my SEO & Digital [...]
eCommerce navigation or faceted navigation in SEO. There are phrases the Gods of SEO themselves squint at when they hear them. Why? Because it involves duplicate content and very big sites. And we all know how difficult that is to fix.   The subject is hard to master and it comes with a lot of confusion on the side. Faceted search or filtered search? What is the difference between facets and filters? Which pages should I index? These are all questions webmasters ask themselves. So prepare [...]
Intentional or unintentional, be it plagiarism or bad technical implementation, duplicate content is an issue that is affecting millions of websites around the web. If you've wondered what content duplication is exactly and how it affects SEO and Google rankings, then you're in the right place.   Whether you think your site is affected by this issue or just want to learn about it, in this article you will find everything you need to know about duplicate content. From what it is to how yo [...]
If you're just getting started with SEO, I'm pretty confident you're looking to get everything for free. While that's not always possible, the truth is that there are a lot of great free SEO Tools out there.   To be honest, there are free tools that even the pros use every single day. And that's happening for a good reason: some free SEO tools are great.     Google Tools Suite Google Tag Manager Google Analytics Google Search Console PageSpeed Insights Mobile [...]
It's interesting for me to see that even experienced SEO specialists forget about the power of internal linking. As backlinks from other websites become harder and harder to obtain (because people focus on the wrong techniques), using an internal linking strategy with the right combination of anchor texts can bring great SEO results.     But what makes a good internal linking strategy? Well, the answer varies from site to site but, generally, it's the foundation that matters. Buil [...]
Regardless if you're just starting out with SEO, or you're offering SEO services for a long time, everybody seems to ask you the same thing:   "How long does it take to rank in Google?"   Well, it's time to understand exactly what factors impact ranking time so you can approximate (after an SEO audit) how long it would take to rank and, if it's the case, sign a contract with your client accordingly.   This can be a tough one to answer and it might even even prevent you fro [...]
301 redirects are one of the core elements SEO experts use on a regular basis. They are very useful but they can also be very dangerous. You can fix broken links with them, but you can also create redirect loops which can affect indexability.   In order to really take advantage of 301 redirects, you have to know how to set them up properly but also the scenarios in which they are required. Last but not least, you have to know what to avoid when using 301 redirects to deal with a problem. [...]
To many people SEO seems like something really hard to do, which also takes a lot of time. While mostly that's true, it's also true that there are some small SEO actions you can perform that can have a big impact on your rankings.   In this post, we've gathered 21 things you can do to improve your SEO. Most of them are easy to implement, but we're trying to focus more on the ratio between the effort and the results. So, if something seems harder to do, it will also have a greater impact. [...]