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Every digital marketer, webmaster, SEO professional, or online business owner is interested in and needs to do rank tracking. We all depend on it like we do on oxygen.   Yet, with Google's latest changes and algorithm updates, it's becoming harder and harder to do keyword tracking accurately. There are even voices saying that rank tracking is obsolete and makes no sense in tracking your keywords anymore.  But is it really so?   Despite all the restless pessimistic thoughts and nag [...]
Building white-hat links of high value and in accordance with Google's guidelines have been a pain point for years now. Algorithms and updates will keep on getting better and so should the SEO Pros.   We've deeply documented a technique that has sparked quite a lot of controversy but also delivered great result: the link reclamation technique. Within the following lines, you'll find what this technique is, when and how to use it to deliver maximum results. The broken pages and link rec [...]
We decided it was about time we teamed up with bright minds in the marketing and SEO industry and gained some exclusively valuable knowledge right out of their mouths.   Hence this is how cognitiveSEO Talks: on Search and Traffic was born. It was not born from a wish upon a star only, but also with hard work and planning.   Now everything you wanted to know about SEO, but were too afraid to ask is right here, ready to be played and listened to wherever you are. You'll definitely fi [...]
Faster, easier, higher. That's what we're all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely myths that will wipe out your business instead of boosting it.   As we are often being asked about many misconceptions from the SEO world, we've decided to gather and share with you the most important SEO myths that tend to keep you from improving your ranks and traffic. And of course, clarify them once and for all.   [...]
If you're a webmaster, then you love backlinks. You're all about them, saying yes to every backlink opportunity like it's your first date ever. You smile when you manage to get one, and you're always looking for new link building openings.   But I'm about to tell you a story about a link that doesn't bring you that much joy:   Someone read your article. They liked it. They contacted you, stating how interesting the information was and that they would link to it from their website. [...]
Knowing how to analyze your SEO competition is an important step in determining your overall keyword and SEO strategy. There are many factors involved in the process, and without the correct framework, it can get complicated.   This SEO Competitor Analysis Template will guide you through the exact steps you need to take in order to deploy a comprehensive analysis. Below the infographic, you can find a detailed explanation of each step.     We’ve tried to make the steps as [...]
Google is trying to change the game of the results and focus more on the user, as we’ve heard multiple times before and seen it into action with its various updates and algorithm changes. What do users want? What are they searching for? What do they need? What is the context of their search?    Search has changed dramatically over the years and that is natural. And websites should keep up with all these changes if they still want to rank in top positions; even if that means to decipher [...]
Google's algorithm has evolved a lot over the years. The main purpose of the improvements was to be able to better distinguish natural links from artificially generated links. Although big advancements have been made, top ranking websites with clean link profiles aren't always the case.   It probably happened to you (or to someone you know) to run a business in compliance with all Google's guidelines when it comes to  link building but, at the end of the day, to be dethroned by other si [...]
The subdomain vs. subdirectory question has been around probably ever since Google first appeared. People ask themselves if having one or another affects SEO. The popular belief is that switching from a subdomain to a subfolder of the root domain will help increase the overall rankings of your website.   But is that true?   The short answer is... it depends. But if you're asking yourself which one you should use and you want to make a very documented opinion on the subject before y [...]
There’s no better time to draw conclusions and get ready for 2018 than December, a month of celebration and reviews regarding the year that is passing away. Adopt this tactic and avoid getting cold feet in January, having already done your homework and knowing your goals.   Given that a lot has happened this year and that we also love to analyze and discuss the results, we thought there's no better way to do that than seeing the gifts Santa Google brought in 2017.      S [...]