Bad marketing is, most of the time, simply bad strategy. For instance, it might be tempting to think that all you need to succeed today is a strong social media presence and fan base. However, that would be a huge mistake on your part, strategically. Sure, social media might be a good place to promote a product or service, but there isn’t really any return on investment on that promotion, as Facebook users simply don’t engage with brands. What you really need is an interaction environment wh [...]
It's impossible not to be synced anymore. Everything is on cloud and the amount of information we come across every day is unprecedented. The difficulty of any digital marketer's mission is not letting themselves be distracted by the connectivity and hyperlinking on the web. While we have never been more exposed to information, it's now harder than ever to keep focused and prioritize our online activity.
Because we know how crucial it is to stay informed and relevant when it's almost impo [...]
With the rise of social media, online advertising, and the ever-present growth of technology, emails seem to have been left in the dust. At least, that’s what some sources would have you think. The reality is very different. Email marketing is alive and well, and more importantly, it’s evolving to take advantage of today’s modern technology.
Simply going through the motions and sending out weekly or monthly newsletters isn’t enough anymore. There’s a goldmine of potential [...]
Dominating SERPS is what all of us dream of. And, despite popular opinion, being on the 2nd page of a query’s results doesn’t mean that you’re not interested in publishing great content that solely serves the reader's’ interest. Sometimes it means just that the industry is highly competitive and it’s almost humanly impossible to outsmart the competitors. What to do then? We thought of the most complete list of SEO techniques to help you walk this extra mile and finally see the results [...]
Although primarily created to improve user experience, evergreen content has, in fact, other thrilling benefits as well. There’s a vicious circle here - a kind we like. The more hands-on your content is and the more it addresses a need, the more it becomes relevant in terms of ranking, following the exigence of Google’s guidelines and algorithmic updates. In turn, the better it ranks, the more it forces you to keep it relevant in order not to lose audience.
Content marketing an [...]
We’ve all grown used to wonders of technology in this century therefore it’s very hard to dazzle anyone these days. We, probably like any other developing business, wondered what is to be done in this context? What is the way to success or the path to growth in such a competitive market where users are overwhelmed with great apps and tools designed to make their personal and professional life considerably better? We kept on looking for answers for a while but every single time we came out wi [...]
Cold email outreach is clearly more than just sending an email ‘to the right guy’. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot. For once, because it works like a riddle – it’s never the thing that first pops into your mind. This is because that very first thing you’re thinking of including in your outreach pitch was probably used by other hundreds of people hoping to stand out. Then, since influencers [...]
It’s almost impossible to come up with a digital marketing strategy without consistent information regarding the trends in the niche. And if you think that it’s only what works that matters, you may not get too far.
In order to develop a way to leverage customers' and influencers' behavior to your advantage, you’ll have to make yourself comfortable in the office chair and start to seriously monitor the entire niche. That’s the wonder of a free market - it has made it compu [...]
Update September 23, 2016: Real Time Penguin is now live! Google just announced on their official Webmaster blog that after a period of development and testing, they are now rolling out an update to the Penguin algorithm in all languages. Aside from the fact that Penguin's data is now refreshed in real time so that changes will be visible much faster, Penguin is now more granular. The Penguin algorithm will be able to devalue spam by adjusting ranking based on spam signals, rather than affecting [...]
The human brain is capable of handling 1016 processes per second and yes, it’s perfectly fine if this freaks you out (it scares me too). It’s because of this particular feature that your content has to generate engagement. Our brains won’t focus on something unless it’s going to seem highly useful or very eye-candy, so pushing your articles into your reader's’ eyes can be quite a challenge.
There’s a pretentious term describing how our brains refuse to be rational somet [...]