How many times didn't we think that a message can either be formulated in an emotional or a rational way? In fact, this should be more of a mixture than a decision between the two. Scientific research proves that people whose emotional side of the brain is damaged are not able to make any decisions. Consequently, no decision is ultimately exclusively rational, which brings a new perspective on content marketing strategies when it comes to addressing their target. While objectives can be generall [...]
As content creators we spend most of the time focused on niches, or sectors, when we should be creating content for tribes. I first read about the concept of Tribes in a book by Seth Godin. Since then I always make sure my content appeals to a specific and influential tribe, rather than targeted at a niche. There are lots of advantages to targeting tribes and at the very least, learning the technique can add another effective tool to the toolbox.
In many ways niche marketing is ol [...]
Finding who is influential is crucial for promotion in any content publishing strategy. There are many ways to figure out who is influential and who is not, the trick is not to rely on one source but to steep yourself in the niche and those who are influential will become self-evident.
It is important when you set about creating content that you know and understand the audience which the content should be for. Rather than producing broad content that tries to please as man [...]
It’s no longer enough to produce good content, you must be producing exceptional content.
Exceptional content will get you to the number one spot. In this article we look at a piece of content from Canva.com, a design blog and yet they rank no.1 from “taking long walks”.
Content is not King, the focus should always be on the reader. Find out what excites the people you are publishing for and give them what excites them, which is a little different than giving them what they want, bec [...]
Coming up with content ideas is a never ending job for the content marketer. Not only must you thing of the narrative or story of the content piece, you must chose the correct type of content.
It’s useful not to mix up type of content with a theme of content. Type of content is more the mechanical aspects of the production, whilst theme is more about the tone or the narrative of the content, which will determine the feeling the end user is left with when the content has done its work.
We need to be aware of the components of a website and the effect it is having on social signals and link building. By performing a content audit we can find out what content we actually have (content inventory) and what effect that content is having on our marketing, as well as informing us of where the content strategy should be heading.
What is a Content Audit?
A content audit creates a map which details all content assets of a website. It records the url, the page title, the type of co [...]
Surveys are an excellent way to build links and increase social signals to your website.
There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them:
You get a great understanding of your client’s customers
You get data that is truly unique
You get quotes and testimonials from real people
You get a ton of ideas for blog posts and articles
You can gather case studies volunteered by respondents
You see specific areas you need to promo [...]
Creating content on a continual basis for an effective content marketing strategy requires a lot of work and a lot of planning. One way to optimize the content creation process and make it more efficient is to do a content audit of a successful website and pick out some tasty content ideas.
Content Audit + Content Strategy Analysis = Tasty Revelations
The great thing about doing this is that the website does not even have to be in the same industry, as the themes are usually able to transfer. [...]
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.
We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.
When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on [...]
The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.
Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information [...]