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Coming up with content ideas is a never ending job for the content marketer. Not only must you thing of the narrative or story of the content piece, you must chose the correct type of content. It’s useful not to mix up type of content with a theme of content. Type of content is more the mechanical aspects of the production, whilst theme is more about the tone or the narrative of the content, which will determine the feeling the end user is left with when the content has done its work. This [...]
We need to be aware of the components of a website and the effect it is having on social signals and link building. By performing a content audit we can find out what content we actually have (content inventory) and what effect that content is having on our marketing, as well as informing us of where the content strategy should be heading. What is a Content Audit? A content audit creates a map which details all content assets of a website. It records the url, the page title, the type of co [...]
Surveys are an excellent way to build links and increase social signals to your website. There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them: You get a great understanding of your client’s customers You get data that is truly unique You get quotes and testimonials from real people You get a ton of ideas for blog posts and articles You can gather case studies volunteered by respondents You see specific areas you need to promo [...]
Creating content on a continual basis for an effective content marketing strategy requires a lot of work and a lot of planning. One way to optimize the content creation process and make it more efficient is to do a content audit of a successful website and pick out some tasty content ideas. Content Audit + Content Strategy Analysis = Tasty Revelations The great thing about doing this is that the website does not even have to be in the same industry, as the themes are usually able to transfer. [...]
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.   We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.   When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on [...]
The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.   Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information [...]
How can we convince interesting and powerful people who run blogs with authority to link to what the majority of people call boring. It is very difficult to define what boring is as there is always going to be a group of hardened activists who will die for their interest, ok maybe not die but suffer mild inconvenience to defend their interests. Train spotting for example, which in the UK represents the poster boy of what the average person describes as boring. Except did you know there are 100, [...]
A magnetic headline is one that attracts, one that draws the reader in, one that stops people surfing past and makes them click. If your content does not have a magnetic headline in this noisy, hyper social, online world, it will not matter how good your content is on your travel blog or travel website. If the headline does not cut it, it will not get viewed. It will not get Tweeted. It will not get links. It will die of loneliness. What Makes a Magnetic Headline? A magnetic [...]
They say that good artists borrow and great artists steal. Whilst I would never advocate ripping off your competition, they can definitely be a source of inspiration and a jump off point for your own ideas.   Plus, it is never a bad thing to see what your competitors are up to. Performing “competitive research”, is something that most sectors do and social media is no different.   If your competitors have tested various ideas, it makes sense to research and analyse the [...]
I'm sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of nearly $4 million, Buffer managed to become one of the best platforms to schedule, analyze and create social media strategies on all social media websites including Facebook, Twitter, Google Plus [...]