Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]
There is too much content in the world to keep up with it. At the end of 2013 it was estimated there over 14 trillion live webpages on the Internet. Out of those, just 48 billion were indexed by Google. So if Google is the Internet made visible, we can basically see about 0.3% of the whole online content. At least we could. It’s not just that the Internet is unfathomably huge, it also grows at an absolutely staggering rate. With this soaring growth, having access to the all the content out the [...]
To upcycle content is to take components from original content and though creativity transform them into fresh pieces of content across different media and for different content platforms.
Creating content costs a lot of money. Good content which attracts and engages your target audience takes a serious amount of time and investment.
Getting the most out of your content spend is essential in achieving a good ROI on content investment, which is why you should always upcycle content rather start [...]
Analyzing and tracking the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus is of a great importance and we are very proud that we can offer you this possibility through our old Social Visibility module. Yet, we feel it's time to broaden our (and your) spectrum of marketing platforms with 2 important different networks: LinkedIn and Pinterest. Each unique, each with a huge potential, each with a particular look, feel and advantage. However, th [...]
How many times didn't we think that a message can either be formulated in an emotional or a rational way? In fact, this should be more of a mixture than a decision between the two. Scientific research proves that people whose emotional side of the brain is damaged are not able to make any decisions. Consequently, no decision is ultimately exclusively rational, which brings a new perspective on content marketing strategies when it comes to addressing their target. While objectives can be generall [...]
As content creators we spend most of the time focused on niches, or sectors, when we should be creating content for tribes. I first read about the concept of Tribes in a book by Seth Godin. Since then I always make sure my content appeals to a specific and influential tribe, rather than targeted at a niche. There are lots of advantages to targeting tribes and at the very least, learning the technique can add another effective tool to the toolbox.
In many ways niche marketing is ol [...]
Finding who is influential is crucial for promotion in any content publishing strategy. There are many ways to figure out who is influential and who is not, the trick is not to rely on one source but to steep yourself in the niche and those who are influential will become self-evident.
It is important when you set about creating content that you know and understand the audience which the content should be for. Rather than producing broad content that tries to please as man [...]
It’s no longer enough to produce good content, you must be producing exceptional content.
Exceptional content will get you to the number one spot. In this article we look at a piece of content from Canva.com, a design blog and yet they rank no.1 from “taking long walks”.
Content is not King, the focus should always be on the reader. Find out what excites the people you are publishing for and give them what excites them, which is a little different than giving them what they want, bec [...]
Coming up with content ideas is a never ending job for the content marketer. Not only must you thing of the narrative or story of the content piece, you must chose the correct type of content.
It’s useful not to mix up type of content with a theme of content. Type of content is more the mechanical aspects of the production, whilst theme is more about the tone or the narrative of the content, which will determine the feeling the end user is left with when the content has done its work.
We need to be aware of the components of a website and the effect it is having on social signals and link building. By performing a content audit we can find out what content we actually have (content inventory) and what effect that content is having on our marketing, as well as informing us of where the content strategy should be heading.
What is a Content Audit?
A content audit creates a map which details all content assets of a website. It records the url, the page title, the type of co [...]