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They say that good artists borrow and great artists steal. Whilst I would never advocate ripping off your competition, they can definitely be a source of inspiration and a jump off point for your own ideas.   Plus, it is never a bad thing to see what your competitors are up to. Performing “competitive research”, is something that most sectors do and social media is no different.   If your competitors have tested various ideas, it makes sense to research and analyse the [...]
I'm sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of nearly $4 million, Buffer managed to become one of the best platforms to schedule, analyze and create social media strategies on all social media websites including Facebook, Twitter, Google Plus [...]
One of the most powerful types of content you will find the most rewarding is evergreen content. By identifying usable, evergreen content in your niche and publishing your own version you can boost the traffic and branding of your website. The best way to establish the types of content that are going evergreen in your niche is to see what the leading websites are doing. By analyzing the data from our target websites we can quickly ascertain which content is evergreen and still attracting eyeb [...]
On April 2, Victoria Edwards wrote a popular piece for SearchEngineWatch titled “Screw Link Building, It’s Called Relationship Building!” In the piece, she discusses case studies from Jo Turnbull and Erin Everhart that ruminate on the concept of link building and how the practice is more modern, acceptable and profitable when it includes, or is converted entirely to, relationship building.     Edwards writes, “What do you want out of a personal relationship? Loyalt [...]
With the growing importance of social media in the Internet Marketing Mix, it is important to know how your social strategy stands against your competitor’s social strategies. To get access to this information you need to analyze the “shareability” of your competitors content. Here are 3 metrics that give you quick and in-depth insight into the social media marketing techniques that are used by any site. 1. Total Shares A great metric that tells you how your site is standing, from a soc [...]
Brainstorming for content can be really difficult at times especially, when your job requires you to write about various niches at a short notice. Though there are many tools like discussion forums, content curation sites, social media platforms, social bookmarking sites, etc. that can help to overcome this problem. Using a lot of tools can be overwhelming. Hence, I have come up with some of my favourite tools that can help to do an effective brainstorm for content ideas. (more…) [...]
Content, data visualisations and social media are hot topics in the digital marketing industry currently. Brands are focusing on increasing engagement with their fans, customers and users. Facebook is of course the most widely used platform to interact and create social buzz around potential and existing customers. According to research by Buddy Media, retail brands that write a post in less than 80 characters on Facebook tend to receive 66% higher engagement as compared to longer posts. [...]
* Welcome to our weekly linkbuilding technique column! Back when I first started out to use the Internet around 1997 it was all about hypertext. Hypertext, the interconnected text containing links where you do not have to structure reading in a linear way with numbered pages that follow each other. Instead you can use links like some wormholes to end up on the other end of the world within an instant. Links made a huge difference and we willingly embraced linking out as the early Web ent [...]
* In our weekly link building technique column I'd like to stress relationships again. Connecting with people is crucial as websites do not link, people link. Of course there are automated links as well but most of them aren't worth it. The best links are editorial links by real people. Who you get editorial links from? "Editors" obviously. On the Web there are all kinds of editors. They can be webmasters bloggers journalists curators social media users content creators busi [...]
* A few years back I used to get popular on Delicious with my resources lists for SEOptimise. Delicious has been already neglected by then as their owner at that time, Yahoo didn't really invest in it. Nonetheless when a post got popular and thus entered the Delicious it still got around 1000 - 5000 visitors but more importantly it got many more Delicious saves which resulted directly in links on websites, often automatically. Later on, Delicious abandoned the front page concept and moved th [...]