We had a "full-house" Webinar on Friday (all 100 seats were occupied). As promised to everyone in the webinar here is the recording for to digest. Main Topics What are Unnatural Links? How do I spot them? How do I recover from an Unnatural Links Penalty? Quick Overview of the recent Interflora Penalty. "Unnatural Link" Sites Analyzed - Case Studies     SmartLipo - Medical Surgery Niche     Allesovergokken - Online Gambling Niche Netherlands     Webhostingmadness - We [...]

After the last few days when every SEO pro, and his dog, wrote about the Interflora penalty, I decided to take a look into the case. What I found out is that, in my opinion, Google seems to enforce another old guideline. That is: "Advertorials" Google Advertorial Update Mockup I ran an indepth analysis on cognitiveSEO for Interflora and some of its top competitors, that are still ranking.Here are some of my findings. 1. The Interflora backlink profile does not look more unnatural, that a [...]