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This is our third infographic from our “cognitiveSEO Infographic Series”. If you are doing SEO, you clearly know the following concepts :
- Black Hat SEO
- Grey Hat SEO
- White Hat SEO
The infographic below will give you a short overview on each of the concepts above. It will answer the questions below and more:
- What Hat do I Really Wear ?
- What Hat should I Wear ?
- What Risks am I exposed to using Black Hat / Grey Hat or White Hat SEO techniques?
- What tactics are involved in Black Hat / Grey Hat or White Hat SEO ?
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Unless its natural, all link building is Blackhat!
I often read many posts where SEO experts frown upon Blackhat strategies but then openly promote link building. According to Google’s TOS, natural links are links others point back to your site without the need to pay for it, ask for it, comment for it or insert a link in your article to gain it.
So, if all link building strategies are in effect manipulating search engine results, doesn’t it stand to reason that all link building is Blackhat and the majority of off-page SEO practiced by SEO firms is in effect, Blackhat?
Isn’t having an online business all about rankings, traffic and conversions in the first place and search engine optimization should essentially be a technical, and possibly not a moral or ethical issue?
I’m definitely in agreement with Samuel on this one. When a potential client asks me whether I do White hat, Grey hat, or Black hat SEO, I respond with “No Hat SEO”. Then of course, I go on to explain that I do what gets long-term results for my clients – by persuading trusted authority sites to link to the client website.
As Razvan said, “Indeed Linkbuilding, can be seen as a “Black Hat” SEO marketing strategy,but it can also be a “White Hat” strategy.”
It’s all a matter of perspective and attitude. Do you do short term SEO or long term SEO? if it’s long-term SEO, then you are engaging in clean, powerful link building.
Link Building has many “Hats”.
Indeed Linkbuilding, can be seen as a “Black Hat” SEO marketing strategy,but it can also be a “White Hat” strategy.
A “White Hat Link Building” example would be:
“Guest Posting” – you write an article on a popular site that is read by many people and that artcile will generate an amount of backlinks pointing to your site eventually.The would be natural acquired backlinks.
This is just one method. There are many more White Hat methods of Link Building.
Excellent. I still believe users shouldn’t piss search engines by using black hat link building strategies. I am a blogger, and I have full faith in White Hat Link building tactics. By the way, you have written a wonderful piece. Keep up the good work.
I believe in professionals so this is a very useful article for everyone. Great content, very useful information. Thank you for sharing.
Thank you, that was useful. I got to know the real difference between white hat and black hat seo
Great article! Today I discovered that I make gray hat, I always thought that every way to manipulate links was black hat
This article is helping me a lot, thanks for the lesson.
White Hat SEO is a long term work which helps to build authority.
Whatever, it was an amazing infographic.
This is a good infographic for those who are new to SEO thanks for giving us ideas what to avoid and not to do for us not to penalized from google and just do all the white hat thing.
good post
Hey I just started blogging using a wordpress site; do yo have any ideas for we newcomers into blogging? Getting traffic has really been a challenge to me. Thanks