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Like most average people out there Google hasn’t yet let me test the new social network Google+. Only tech pundits, influencers, social media mavens and other early adopters have been allowed to use G+ at the beginning.

Thus I have to trust their reviews of the Google+ service. Google’s tactic of allowing only cheerleaders in has seemingly paid off. Most reviews are positive. Why? There are different reasons. Let me cite some of them.

Gina Trapani of SmarterWare

what I appreciate most about Google+ is that it’s a well-thought out product informed by past experience. The more I use Google+, the more I see just how many lessons Google learned from Wave and Buzz

Lisa Myers on State of Search:

the BIG difference between facebook and Google + is that you can categorise your sharing. For me this is a BIG plus (haha get it? Plus), as I have a lot of things that I want to share with my SEO friends and colleagues but that I don’t necessarily want to share with my family and friends

Louis Gray:

Some first users of Google+ today commented about the similarities of it to FriendFeed, with nested comments, lists and real time at the core. But honestly, it’s the opposite. FriendFeed launched as a major aggregator, supporting dozens of sites. Google+ starts with just one. It’s refreshing.

Colin Walker:

I suggested that, unlike even Orkut or Buzz, +1 could be the first offering to really cement social in the mind of Google users and now, within the context of Plus, the +1 makes even more sense and is as simple to grasp and use as Facebook’s “Like” button

Sean Percival:

A major thing it has going for it is the UI and design. It’s really well done. Using Circles, Google’s way to sort and organize friends, makes Goodle+ very intuitive and even, dare I say, fun to use.

Nate Elliott from Forrester Blogs:

In fact, as a consumer I love the circles idea. One of the smartest things about Orkut when it launched 7 years ago was its recognition — then unique in social networking — that not every friend is equal. Google makes the point that in real life we don’t share the same information with everyone we know — and that our online social networks should work the same way as our offline ones. And that’s undoubtedly true

Mario Sundar of Marketing Nirvana:

Google Plus is a curious amalgam of Facebook and Twitter but more interestingly this is the same model that Friendfeed pioneered (with far slicker tools: “like” and “real-time feed” anyone).

Fred Wilson of AVC.com:

My dad might like Google+. It’s a lot like email. He can curate groups of friends; his friends from school, his friends from the army, his friends from the community he lives in, and share information with them quickly and easily

Ian Lurie of Conversation Marketing:

Facebook makes communicating with specific groups and lists of friends really, really difficult. Google has opted for a more open model: Google+ follows you around in Google-land, and Circles let you use any + feature but confine your message to specific groups of friends

Chris Brogan:

The key things going on inside Google+ so far are sharing stuff, where the interesting factor rules, and conversations, where the ability to keep an interesting and participatory conversation matters.

Jessica Van Sack of Biz Smart:

The great hope of many who begrudgingly use Facebook is that Google+ will have a better privacy policy (i.e. won’t change your settings without notice, won’t give your information to advertisers). If so, some privacy stalwarts may kill their Facebook accounts and switch to the nascent Google+ platform. To be sure, it’s a good platform. But that’s because it’s so much like Facebook.

Robert Scoble:

Come on now, we geeks and early adopters and social media gurus need a place to talk free of folks who think Justin Bieber is the second coming of Christ. That’s what we have in Google+ right now.

Liz Gannes on All Things Digital:

Google+ Solves the Social Privacy Problem by Making Friending Very Complicated

Greg Finn on Search Engine Land:

Facebook is often critiqued for their dubious privacy changes, and Google seems to be catering to those unhappy users with easy to use privacy options in one location.   Deleting an account is straightforward, so is deleting social features. This may appeal to some disgruntled Facebookers, drawing them  to use Google+.

Rob D Young on Search Engine Journal:

Google starts with a highly attractive design. Using their expertise in HTML 5 and, according to Bradley Horrowitz, “Andy Hertzfeld, the original Mac guy,” the Google+ team has created an interface that’s smooth, simple, and attractive.

So apparently there are plenty of good reasons to use Google+, at least for early adopters. To be honest I personally don’t like Google+. Why? I have been invited by at least a dozen people but each time I want to start to use it I get the same message that I can’t. Who is masochistic enough to endure such “user experience”?

I tried several times just because I need to use G+ for my work as a blogger and SEO. An average user would simply assume that it doesn’t work and probably never return.

* Image by Karl Randay

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