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Google Algorithm Changes
Whenever we talk about SEO and the idea of optimization, some of the first things that come to our mind are content, backlinks or keywords. This is not wrong, but it isn't exhausting the possibilities of SEO either. Especially since there are plenty of factors that weigh in a page rank that are not purely backlink or content-driven. So it should not have come as too much of a surprise when Google announced that page load speed is a ranking factor for both desktop and mobile searches. Of course, [...]
Razvan Gavrilas
Since the last Penguin 4.0 (Real-time) update, lots of things have changed in terms of quality backlinks. Bad backlinks have remained the same, though, even if they were created some time ago with no intent to harm a website, or there was an arranged negative SEO attack or maybe a spammy link building campaign, with the purpose to rank high & fast. We've tackled this matter before, yet, we felt the need of updating this topic for 2018. Toxic links have a higher effect on a [...]
Email outreach is clearly more than just sending an email to the right guy. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot. For once, because it works like a riddle – it’s never the thing that first pops into your mind. That very first thing you’re thinking of including in your outreach pitch was probably used by other hundreds of people hoping to stand out. People receive heaps of emails every day. [...]
Long-tail SEO is a well-known technique used by lots of blogs and websites in the online world. But we always ask ourselves before we take any action if it is still a valid SEO strategy nowadays, and how can we use it properly to see direct results. When running a blog or a website, you probably want to get loads of visitors and traffic to become a perfect competitor. With the right strategy, you can reach your target and convert visitors into potential customers. K [...]
No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. Easy to say, hard to do, right? In the online world, some may argue that this task is easier since everything is just a click away and there are so many tools to spy on your competition. I could be, but if you don’t know what to look for and more importantly who to look for, ev [...]
Every SEO specialist might feel overwhelmed from time to time because of their constant effort to see the outcome. It is a long term commitment. There are no shortcuts and you must look for future results, not present ones. For SEO amateurs, it is even harder. It is a constant battle to keep the rankings high. They will always try to find the easy way. We won’t talk about them today; we will address those who are striving to do white hat SEO. We've compiled a checklist with the most [...]
Writing is an art and discovering the secrets of boosting your readers' engagement can transform you into a master of copywriting. Setting the right tone, answering to questions, drawing attention, adding personality and bringing your content alive with visuals or interactive data are just a few techniques that can get you where you want. You know that warm feeling you get when you speak with one of your friends? You talk, he listens, he asks questions and so on. You understand each other. [...]
The internet is a scary thing. Who knows what you could find out there, on the dark side. You must be very careful to avoid being a victim of the numerous SEO mistakes that exist on the internet, such as the defective management of site links, short content blogs, flash content, poorly written content, missed title tags or meta descriptions to slow website speed, deindexation of your site, low quality content, blocked content on CDNs, ignored social elements and so many more. We [...]
In the old days of Black Hat SEO, these techniques, tricks, tactics or however you'd like to call them may have worked, until the search engines started taking actions and updating algorithms to penalize websites using such Black Hat SEO Techniques. And, as the search engines don’t like to let themselves and their users be tricked, they took measures to keep the search results as clean and accurate as possible. Using the proper techniques to rank and to get organic traffic can be hard, [...]
Penguin 4.0 is here and is real-time. This means that the Penguin portion of the algorithm will always be “on” and updating from now on. As we have previously developed in an earlier blog post, Penguin going real-time is huge news for the SEO community. With Penguin 4.0, the algorithm should now catch spam link profiles more quickly. Aside from the fact that Penguin’s data is now refreshed in real time so that changes will be visible much faster, Penguin will be able to devalue spam by [...]
