The SEO Blog from cognitiveSEO

There is a huge amount of misconception going on since the existence of the actual “backlink”.  With all the latest improvements in the Google’s algorithm these misconceptions should be cleared so that the correct backlink concepts get understood correctly. 1. The Blindness of the Total Link Counts A lot of SEO professionals are impressed, and  guided, by the total raw link counts of a site. I often hear people talking about the number of links a site has, when, in fact, they shoul [...]

This is a guest post by Brian Dean from Backlinko, an SEO blog that helps people build powerful backlinks through content marketing and good old-fashioned email outreach. Let's face it: you've heard enough about guest posting, press releases, and article directories. If you're looking for some fresh, actionable tips you can apply to your link building campaigns today, then this post is for you. Today I'm unveiling seven advanced link building strategies that I use to complement the br [...]

The Visual Link Explorer provides you with a visual way of exploring the links of a site. This is the easiest, yet advanced, visualization that allows you to comprehend the ever-growing complexity of a site’s link profile. I will present here some of the most used case scenarios, so that you can easily comprehend how to get the best out of this tool.   Use Case 1 – Pitching New Clients Use Case 2 – Prospecting High Quality Links Use Case 3 – Finding Link Problems U [...]

SEO has always been an amazing part of the online marketing industry. And in the last years, social networks like Google+, Facebook or Twitter originated, having less or more influence on SEO. Google+ definitely has or will have a big influence on SEO. That's easy to understand, because Google+ comes directly from Google and Google for example is interested in generating independant social signals to enrich its search engine results. But Google also evaluates public data from Twitter and Faceboo [...]

Once your small business has determined what keywords to target through keyword research, your next goal is to make sure your website is optimized for these keywords. Otherwise, you won't get the most out of your link building and PPC campaigns. In this post, we're going to look at the best ways to make sure your website is properly keyword optimized so that the right pages rank for the right keywords. Matching the Appropriate Keywords to Your Website's Pages Chances are during your keywor [...]

The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades? If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an [...]

Important Update! We released the automatic unnatural link classification tool to help you in your unnatural link recovery, after this post was published. We recommend you check it for unnatural link analysis! With the latest chit chat that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites’ profile. This detection technique can to be used for any site, even if [...]

Ready to dive into search engine optimization for your small business? It this series, we're going to look at the common concerns you may have about SEO, from whether to do it yourself or hire a consultant to the things you need to know and tools you should be using regardless of whether you are working with an agency or an in-house team. In today's post, we'll start with the considerations you should make when choosing to who ail handle your search marketing. In-House SEO Team Choosing an [...]

In the last year we researched quite a bit on the subject of social signals correlation vs backlink acquisition trends. The in-depth analysis, lead us to build the new Social Visibility module that allows you to analyze and track the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus.   Let me ask you 3 questions and if at least one of them is a question that you asked yourself in the past then this new module will be of great help to you. 1 [...]

Want to capitalize on the trend of using infographics as link bait? Then you'll want to do a little research on the types of infographics that get the most links. Find Infographics in Competitor's Top Linked Pages If you know your competitors are using infographics for link bait, then your best bet is to start by doing a little digging into their backlink profile to see which infographics make a dent. You can start with the inBound Link Analysis tool's list of top linked pages to see if infogr [...]