A question came out at a radio station: "Is it true that Mercedes cars are being given to citizens in Moscow?" The  radio answers: "In principle yes, it is true, but it is not Moscow but Leningrad, not Mercedes but Ladas, and they are not given to but stolen from." Much like in the case of this joke, a lot of the beliefs that are popular about SEO are only true “in principle” and some turn out not to be true at all. Some of these ideas may have started as true, while others have always [...]