With the growing importance of social media in the Internet Marketing Mix, it is important to know how your social strategy stands against your competitor’s social strategies. To get access to this information you need to analyze the “shareability” of your competitors content. Here are 3 metrics that give you quick and in-depth insight into the social media marketing techniques that are used by any site. 1. Total Shares A great metric that tells you how your site is standing, from a soc [...]