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Unnatural links. Everybody talks about them: Webmasters struggle to find tools that could help them identify the rotten apples in their garden. Google sharpens its weapons to catch “the enemy”. Black Hat SEO fans gets the chills and internet users try to avoid them. We all relate to them but do we really know what unnatural links are? What is an Unnatural Link about? In a few words, as it is presented in the Google Webmaster Guidelines, any link that intends to manipulate the PageRan [...]
Yes they really are! :) Oui. Ja. Si. Ja. Da. Ken. Hai. 是 [Shi]. Já. Haan. Да. Evet. Nai. Tak. Taip. Kyllä. Ja. Ya. They are actually killing you site and business, that is if you are building a sustainable medium to long-term online business as most people do. If you are into the “trickery” business (like short term with no brand attachments ... ) then unnatural links may still do it for you. (read about it at the end of the article). Here are a few things on what this articl [...]
In the last months we have been working on an automatic unnatural links classification system. Before going into the details of this new tool, I would like to share with you the challenges that we had in implementing such a complex system. (if you are not interested in those just skip to the tool) 1. User Oriented Concept The Unnatural Links subject generates a lot of confusion among website owners, webmasters and even SEO professionals. I can tell you that the unnatural link concep [...]
