3 Comments.

1. Samuel Symes September 7th, 2011 (#)

   Unless its natural, all link building is Blackhat!

   I often read many posts where SEO experts frown upon Blackhat strategies but then openly promote link building. According to Google’s TOS, natural links are links others point back to your site without the need to pay for it, ask for it, comment for it or insert a link in your article to gain it.

   So, if all link building strategies are in effect manipulating search engine results, doesn’t it stand to reason that all link building is Blackhat and the majority of off-page SEO practiced by SEO firms is in effect, Blackhat?

   Isn’t having an online business all about rankings, traffic and conversions in the first place and search engine optimization should essentially be a technical, and possibly not a moral or ethical issue?

   
2. Razvan Gavrilas September 9th, 2011 (#)

   Link Building has many “Hats”.

   Indeed Linkbuilding, can be seen as a “Black Hat” SEO marketing strategy,but it can also be a “White Hat” strategy.

   A “White Hat Link Building” example would be:
   “Guest Posting” – you write an article on a popular site that is read by many people and that artcile will generate an amount of backlinks pointing to your site eventually.The would be natural acquired backlinks.

   This is just one method. There are many more White Hat methods of Link Building.

   
3. How to Create Google Friendly Content While Still Delivering the Goods | PrestonSchumacher.com March 21st, 2012 (#)

   [...] search engine algorithms becoming more and more keen to grey hat and black hat techniques, it is imperative that you start practicing white hat techniques like the ones [...]