The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades?
If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an intricate topic quite effectively! Sounds good?
Having said that, I feel that the concept of Infographic is underestimated and it has lost its charm in the hardcore world of link building strategies. Strangely, it seems that they are created for the sake of thrusting links into them.
Infographic creation is an art. Ideas could get ripped apart during the initial process itself if not managed properly. Below, I have mentioned some basic tips to get started with your Infographic campaign. Hope it works for everyone!
1. Put Your Thinking Caps On!
The concept of Infographic should not be taken for granted. Undoubtedly, it is the best medium to express facts and data graphically to convey our ideas. As an Infographic creator, you should creatively surpass your own limits each time you create a new one. This requires high levels of innovative ideas on a regular basis. Agreed, that Infographic is just one of the ways of promotion in content marketing. But, we can’t neglect the fact that a graphical representation attracts more readers and stays in their mind for many years to come. Don’t ever compromise with the quality of your content and when it comes to Infographic, just make sure it has a catchy concept.
2. An Infographic Has To Be Eye-Catching
The design should be such that the visitor should consume the information as quickly as possible. The whole idea should be perceivable in a few seconds. Design has much more to it than merely fonts and colors. Design is the creative foundation, presentation of information with a goal of generating interest. The following points should also be taken into consideration while creating the almost perfect Infographic:
1. The Flow of the Infographic: The viewer should feel like he is walking through a story.
2. Colors: Infographics should have attractive colors, but again they should justify the theme.
3. Clarity: Make sure the points are mentioned precisely that covers the whole explanation.
3. Push Your Infographic Through A Distribution Plan
“Content will not become Great until it is distributed at the right places”.
The same stands true for Infographic. It is evident that we need to bring on more light on the ideas for distributing Infographics. However, I could jot down a few ways of effectively distributing your wonderful creation; create a blog post, find influential sources who could push the Infographic through their network, submission with article/press release, promotion through YouTube and other video hosting services, submission to sites like www.dailyinfographic.com, www.visual.ly, www.infographicsarchive.com, www.infographicjournal.com, to name a few.
Basically, one of the best ways is to approach the masters of your industry niche with an honest aim of getting their feedback. Find some more influencers and post your Infographic to your social media profiles thanking them for their valuable support. They will reply to your posts, eventually spreading the reach of your Infographic.
4. Show Only Facts and Figures
The obvious reason for creating an Infographic is to give information about a particular topic or issue. One of the major pre-requisites for an effective Infographic campaign, is having accurate information on hand. The Infographic design should be such that it provokes others to talk about it. Don’t overwork on the design so that it hides the message to be conveyed. A design should give justice to all the statistics and information that you want to share.
Having said that, you also need to make sure that the facts and figures are accurate and are not manipulated as the credibility of your Infographic depends majorly on the information shared through it.
5. Infographic Should Be Thought Provoking
How often do we feel the urge to buy a product instantly when we see the commercial on TV? Similarly, the design, the content, the color, the pictures in the Infographic should be able to trigger the senses of the viewer so that they could take your desired action instantaneously. Infographic is a content, and all the rules of writing a good content also applies to this. You have this big idea in your mind and you need to demonstrate the same in such a manner that it generates excitement, force people to think and would like to share with others.
Again, as it is a content, it should be unique, high-quality and relevant. It should attract the attention of the visitors in a way that it makes them think and propel to take action.
6. Make A Clear Call-To-Action
Our goal, admittedly, is to get more and more people to our marketing circle. Sometimes, achieving this goal becomes one helluva task. One of the simplest reasons for this failure is that the Call-To-Action is not loud and clear. Of course, we design the Infographic to share some information. However, we couldn’t overlook the fact that all our perseverance is targeted towards getting more traffic. You will certainly miss the peak if the CTA is not clear.
Make your call-to-action visible enough at the bottom of the Infographic. It could be asking your viewers to follow your company on twitter, entering their details, or downloading some more information of their interest. Make it attractive enough for prospects to complete some kind of your desired action & engage with your organization.
7. Develop The Habit Of Saying Thank You
One phrase that is taken for granted not only in our day-to-day lives, but also in the business world is saying “Thank You”. This practice has become extinct.
Keep a check on the URL’s where the Infographic was published and also the title of the same. You can do this with the help of Google Alerts or also you could use TweetDeck. These tools will enable you to get all the updates when your Infographic is shared, commented on, pinned or liked. Keep this habit of thanking each time you see that an action has been taken by the viewer. This increases the interactivity which in turn will help in expanding your circle.
7 out of 10 viewers might not have the idea on who created the Infographic. However, if you acknowledge their support, you may increase the count of your followers. Give them a reason to follow you!
Here, I have covered some of the basic points required to create and distribute your Infographic.
Be a little more realistic about your Infographic campaign as improper distribution could lead to a failure and all the efforts and time invested in creating a great Infographic will go in vain. Start networking and find influencers who will definitely help you in distributing your content to the right people in their social circles.
Here are some cool SEO related infographics from cognitiveSEO:
This is a Guest Post by:
Sanket Patel is the Founder of Blurbpoint.com. Leading SEO Company since 2006 specializes in Advance Guest Blogging Services, SEO Services, Link Building, Online Reputation Management, Social Media Marketing, Content Marketing and many more. He deeply researched upon Panda/Penguin ultimate recovery process which is working successfully.