The Visual Link Explorer provides you with a visual way of exploring the links of a site. This is the easiest, yet advanced, visualization that allows you to comprehend the ever-growing complexity of a site’s link profile.

I will present here some of the most used case scenarios, so that you can easily comprehend how to get the best out of this tool.


Use Case 1 – Pitching New Clients

Use Case 2 – Prospecting High Quality Links

Use Case 3 – Finding Link Problems

Use Case 4 – Finding Link Building Strategies used by Competitors

Use Case 5 – Report to your current Clients


Use Case 1 – Pitching New Clients

With SEO becoming more and more complex, it is getting harder and harder for your clients to understand all the new concepts that the industry is developing.  Your untrained SEO clients will most likely have problems in understanding concepts like low quality links, link profile distributions, SEO metrics etc. With the Visual Link Explorer you will be able to give them an interactive presentation on what a site’s links are looking. Having integrated full-screen capability you can easily put this on a video projector, or even give a live demo to your client, allowing him to easily visualize and understand the links pointing to his site.

Using the Visual Link Explorer is easy. Here are a few important guidelines that you need to know:

-       The blue dot is the Link

-       The grey dot is the Page

-       The central grey dot is the Main site, and all the Pages are connected to it.

-       Yellow Lines are common links that point to different pages on the site.

-       Each area of blue nodes connected to a grey node is a page on the site. We call this the Link Cluster for the Page.

-       The higher the distance between the blue and the grey dots the higher the quality of the link. The lower the distance … the lower the quality.

-       Each blue dot is clickable giving you instant link data (including a image snapshot of the link) – super time saver because you do not have to open another page and search for the link in the source code.

Taking the above in consideration you can now go full-screen (with the zooming activated in the Visual Link Explorer) and you will be able to give interactive presentations of the clients link profile and even better his competitors link profile. Your client will be able to understand links more easily now and the distribution of the links among the entire site.

Use Case 2 – Prospecting High Quality Links

One of the challenges in todays link building activities is how to find good sites to get links from. With the link explorer you will be able to visually differentiate low vs high quality links and tag them. Spotting a high quality link on a competitors link profile is as easy as finding the largest blue dot on the screen, clicking it , analyzing it and tagging it as a link prospect.

The Visual Link Explorer allows you to find high quality link prospect on your competitors’ link profiles.

Use Case 3 – Finding Linking Problems

With the latest trend in the Google updates, you need to be able to spot low quality links easily in your site’s link profile. This is more of an in-depth subject but using the Visual Link Explorer you are able to get an initial overview on how the links are distributed among the pages of the site based on different link profiles such as site type of link type, correlated with the quality of the link.

For more in-depth analysis of the link profile that allows you to spot unnatural links I recommend reading the following case study.

Use Case 4 – Finding Link Building Strategies used by Competitors

A sites’ link distribution can be looked from different angles. We may consider a sites links as being profiled by:

-       Link Metrics

-       The linking site type

-       The linking link type

-       The linking page content category

-       etc

All these profiles can be charted in different ways. The Visual Link Explorer, compared to any other visualization gives an airplane view on the backlinks of a site by combining the above profiles into an easy to digest format that gives the required depth for any SEO professional.

By using these profiles you can easily spot the link building strategies your competitors use.

The Link Site Type profiling tells you if they are getting links from blogging activities, forum discussions or maybe web directories. This is very valuable information that can be extracted from the visualization in seconds.

Going more in-depth the tool can tell you how your competitors attracted links by going at a more granular level and detecting blog comments, blog posts or footer links.

Being able to identify a competitors’ link building strategies so easily gives you the “edge” over them. You will be able to understand their tactics and maybe use some of those tactics for your own benefit.

Use Case 5 – Report to your current Clients

Your clients will love you for this visual representation. It is much easier to digest and it has that “eye-candy” appeal that you do not find in other SEO representations. It is the different thing that will make your reports stand apart from your competitors’.


Here you can find what other people are saying about the Visual Link Explorer:

What You Can Learn from Exploring Your Links Visually

Visualising the Link Graph, How Natural are you?

Cognitive SEO’s Visual Link Explorer: Cutting-Edge Link Graphs

Review Of Visual Link Explorer