Today we got tons of articles on the Penguin 2.0 update. Sorry, I meant to say, tons of disinformation, about the Penguin 2.0 update.
Here are some of the Penguin 2.0 myths:
"Penguin 1 targets homepages, 2 goes "much deeper."
“Penguin 2 had a high impact on cleaning up the SERPS”
“Penguin 2 spots unnatural link velocity trends and penalizes them”
And now I will debunk each one of them
1. "Penguin 1 targets homepage, 2 goes "much deeper."
Remember the F [...]
It's time again for another important cognitiveSEO upgrade. In the last months we worked continuously at adding better features, improving the user experience and creating new integrations that would allow our customers to get the best SEO intelligence possible at the best price on the market.
Let me structure the new release so that you can easily see what we added to the system and how it will benefit you:
Important Links and Rankings Upgrades
Simpler Credit [...]
The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades?
If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an [...]
With the latest chit chat that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites’ profile.
This detection technique can to be used for any site, even if it did not receive a penalty or unnatural link warning. It is a good technique that you can use to understand and manage the risk that you might be exposed to when the next unnatural link update comes.
Lovely site BitsofLace [...]
In the last year we researched quite a bit on the subject of social signals correlation vs backlink acquisition trends. The in-depth analysis, lead us to build the new Social Visibility module that allows you to analyze and track the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus.
Let me ask you 3 questions and if at least one of them is a question that you asked yourself in the past then this new module will be of great help to you.
Nobody wants to work months and years on their site, and then have Google penalize their page or drop their SERP rankings. This costs money, time and frustration. If you don’t know what you’re doing, you’ll have to start everything from scratch. In fact, it could even mean the end of your business, particularly if all (or most of) your traffic relies on organic results.
Is Google evil? What is the big search engine up to?
In their constant effort to make the search engine a better pl [...]
Can too few Brand Anchor Text or too much Commercial Anchor Text penalize a site? (note: commercial anchor text is also known as Money or SEO anchor text)
Taking in consideration all the unnatural link penalties lately and the new ones to come, Google surely does not only look at the individual links, but it also looks at the Anchor Text Profile naturalness.
Google tries to understand if the anchor text pointing to a site looks natural or not. This can be easily done by the search engi [...]
Last Friday, we quietly pushed another update to the cognitiveSEO toolset.
We pride ourselves with the high level of support that we offer our customers and with the fact that we actually listen to your requests. A lot of you, have reported in the past, various features that you would love to see implemented in the toolset.
With this update, as with any other, we tried to cover some of them. Here is the quick list of updates:
1. Ability to run Prefix based Backlink Analysis.
You can [...]
We had a "full-house" Webinar on Friday (all 100 seats were occupied). As promised to everyone in the webinar here is the recording for to digest.
What are Unnatural Links?
How do I spot them?
How do I recover from an Unnatural Links Penalty?
Quick Overview of the recent Interflora Penalty.
"Unnatural Link" Sites Analyzed - Case Studies
SmartLipo - Medical Surgery Niche
Allesovergokken - Online Gambling Niche Netherlands
Webhostingmadness - We [...]
Updated: The recorded webinar can be found here.
Since last year, it seems that Google started to aggressively clean its search index from sites that do shady link building practices involving the creation of unnatural links. Last year it started with Penguin , which was mostly about low quality links and this year it started with the Interflora Penalty that aims at “advertorial” content written with the pure scope of increasing search engine rankings.
I have seen a lot of confusion ar [...]