Update March 15, 2019: Although this Google Update initially came out under the name of Florida 2.0, Google themselves named this update Google March 2019 Core Update. According to officials, this name helps to avoid confusion as it tells you the type of update it was and when it happened.


Over the last few days, there has been a lot of buzz about possible Google algorithm updates. And yes, it’s true that Google updates its algorithm every single day, often multiple times per day but this update seems to be significant. And moreover, it is confirmed by Google on March 13. 


Florida 2.0


Number 13’s infamy will probably explode even more now, but you need to know that the most recent Google Update started on 12 of March, continued in force on the 13 of March and the rankings fluctuation seems to continue as you’re reading this.


A Confirmed Google Broad Core Update


Leaving modesty aside, we did spot the update before Google making the official announcement and before all the buzz in the SEO world. No, we do not have psychic powers, but we do have a super powerful tool: cognitiveSEO Signals


cognitiveSEO signals


While we are aware that search results are different around the world, in different regions, and in different languages, and changing search results is almost a Google trademark, the rankings fluctuations were really high on lots of countries. The daily updates that typically occur in SERP don’t compare to this one in any way. And this time, Google officials also confirmed what the data already told us.



Of course, a lot of buzz did not delay to appear on the social media channels, with people complaining about big high volatility as well as dropped traffic and drops. 


I’m not sure if you’re familiar with Ian Fleming (the guy that wrote the James Bond series of novels and short stories) byword, but it’s somehow bitter funny how it applies to our current situation.

Once is an accident. Twice is a coincidence. Three times is an enemy action.

Tweets google update

It’s clear that we cannot talk about coincidences at this point as people all over the places are facing rankings fluctuations. 


Massive Drops in Search Position Examples


As we don’t like to take anything for granted, we researched and double-checked on real case studies to see how the current update impacted businesses from all over the regions. We used the cognitiveSEO Rank Tracker to easily check and analyze some keywords and their rankings. 

We found some massive drops in rankings on commercial keywords with high search volume. Below you can see some screenshots with just some the search position drops we’ve identified. 


Rank Tracking Florida 2.0 example 4


We couldn’t find any increases in rankings for the moment, yet this doesn’t mean that increases didn’t occur. I’m sure that in the following days we’ll better understand how this update impacted the Google ranks and as the law of nature works when someone goes down, someone else goes up. 


Rank Tracking Florida 2.0


We’ve done the research on several countries and languages to find out that Florida 2.0 is clearly a global update that affects websites regardless of the country, region or country. 


Rank Tracking Florida 2.0 example 2


Rank Tracking Florida 2.0 example 5


What is also important to notice is the amount of keywords websites have lost their rankings on. We’ve found just a few situations were the websites declined in SERP on just a few keywords. Most of the analyzed websites faced drops on half or maybe more than half of the keywords they were interested in ranking for. 


florida 2.0 keywords dropped


For the moment we cannot draw a conclusion on what the March 12 Google Update actually targeted: links, content, intent, all together, something else? There could be a commonality between the websites affected by this update, yet, further research needs to be done. But keep still, here at cognitiveSEO we are a bunch of geeks who like doing in-depth researches so most likely we’ll come back with more details on what Florida 2.0 is all about. 


How Can You Spot Google Updates Before Everybody Else


The truth is that Google doesn’t always disclose updates and algorithm changes. Or, being a bit nasty, we might say that Google rarely makes public its rankings updates. That’s why there is also a lot of buzz and confusion every time someone from the SEO world notices something out of place in SERP.


How did we find about the update before Google making any official statement?


It started with a mail. A notification actually from cognitiveSEO Signals, cognitiveSEO’s tool that spots Algorithm changes in real time.



signals notification


Checking the tool on several countries, positions, and changes, we realized that there is actually something big going on and for sure the biggest fluctuation from the last 5 months for several countries like US, UK, Australia, India, several countries in Europe and so on.


What You Need to Do


The short answer is: it depends on who you’re asking.


If you’re asking Google, the answer you’ll get is :


There is nothing in particular to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues. 


According to the same big G officials, a broad core update means that Google is not targeting any niche or any particular signals, like quality. In a broad core algorithm update, Google is not targeting anything. There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages. And as with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….


Of course, as with any update, some sites may note drops or gains. Yet, if you’re asking any SEO Pro or webmaster who is very concerned about his website ranking high, well it is hard to do nothing while your ranks are dropping. 


We are not saying that you should look for issues on your website where they are not, or to start changing stuff just for the sake of the algorithm update. Yet, there are some actions that you can take. 



And yes, you can check everything by using only one tool: the cognitiveSEO toolset. 


Desktop vs Mobile Rankings Fluctuations


There is no secret that mobile searches in Google are constantly growing from one year to another. And therefore, Google’s interest on mobile search market is increasing as well. What is very interesting to notice is that when it comes to ranking fluctuations, the mobile SERP is way more volatile than the desktop one. 


US mobile vs desktop fluctuations


If the current algorithm (named Florida 2.0) is the biggest Google fluctuation on desktop from the past five months, when it comes to the mobile market, the situation is completely different. Dozens of fluctuations and lots of volatility can be easily observed on the screenshots taken from the UK and USA mobile vs. the desktop search market. 


UK mobile vs desktop fluctuations


Why Is This Google Update Named March 2019 Core Update?


If you’re checking the WebmasterWorld Forum or read SEO Pros opinion on this Broad Core Update, you’ll see that it is referred to as the Florida 2.0.


Where is all that coming from? 


Well, Google Florida was the first major algorithm update and it was released in November 2003. This, of course, was the first significant update in what would become a decade filled with huge updates. Regardless of what it was called, Florida hit in the middle of the holiday shopping season targetted highly commercial terms. As you can imagine, lots of pages and businesses have been wiped out from Google’s SERP.


As you might tend to think that these two updates are similar in the way of rolling, what they actually have in common is the name. Google Updates were always given names by the search industry; it was not Google’s officials who named their updates Fred, Penguin or Panda.  And the Florida update was named this way due to the fact that it was released around Pubcon Florida SEO conference taking place. History repeats and with the update and the conference taking place in the same month, Florida 2.0 came naturally. 


Yet, the novelty came from Google this time as, to everybody’s surprise, the officials decided to name the update themselves; this is why this current update is called March 2019 Core Update

There is a long history on naming the Google Updates and the WebmasterWorld used to name them. Will this be the end of an era and will Google name their updates by themselves from now on? We’ll wait and see. 


How about you? Did you encounter any ranking or traffic fluctuation? Let us know in the comments below!


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