A picture is worth a thousand words!
In order to best outline how search engines changed the way we manage our businesses and conduct our online strategies we created the Google Equilibrium Illustration.
We are in the year 2014 and the search landscape has dramatically changed compared to what it was in the ’90s. Year after year, things seem to get more and more complex and we involuntary wonder how will the world of search, and therefore the online businesses, will look like in the near future. It’s true that progress is made through changes, and any change is always accompanied by some drawbacks or discomforts. Yet, the requests one need to overcome in order to be present in the search engines sometimes seem impossible to fulfill.
All the updates and algorithms can make you feel as a tap dancer on a burning floor.
The digital world becomes bigger and diverse every day and the requirements you need to fulfill in order to survive in the big online world seem to grow constantly. If a couple of years ago, a simple but well-designed strategy used to be enough to keep one on the track, nowadays, the same scenario doesn’t seem to be efficient anymore. The digital marketer’s job has become way harder as he must slip through Google’s volatility, must keep in mind all the updates and algorithms, must comply to all the guidelines and yet, provide successful results.
Getting on the first page of Google is definitely not an easy task and improving your ranking takes a well planned strategy and hard work. Yet, in terms of ranking, there are many things you can do in order to obtain great results, even in the light of all limitations. Restraints can actually boost creativity if we start seeing the constraints more as challenges and less as obstacles. It’s true that the actual landscape might give us a lot of hassle but great satisfactions come from hard work. We don’t have the power to change all the limitations that seem to step on our way but we can definitely change our attitude towards them.
We have to learn how to juggle with all the algorithms in our favor and be prepared for whatever the future might bring. As Frank Sinatra used to sing, the best is yet to come! 🙂
How do you find the “search” and “digital marketing” landscape nowadays, compared to what it was?