How an SEO Pro Increased His Organic Traffic by 157.80% – Case Study

This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.

From position #12 to position #5 in under 30 days. It’s definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.

Let me tell you my experience using the Keyword Tool and Content Assistant to improve the rankings and organic traffic to my website.

Background

As an SEO pro, I am always searching for new means to improve ranks, website traffic, and all the SEO related metrics. 

Content is king; it is a a highly important SEO ranking factor every inbound marketer should take advantage of. Especially because it can help you increase organic traffic and search rankings. 

On a daily basis, I used another tool feature (TF-IDF from OnPage.org) for making the content re-optimization process a whole lot easier. But after I started using the Content Assistant tool and saw how easy it is I was really impressed. And the result spoke for themselves. 

You can easily spot the volume and recommendation for your targeted keywords. But in the end, you have to create some quality backlinks to take advantage of the new pieces of content.  

It only took me around 5-10 mins to re-optimize a single page. A type of service any SEO consultant can actually offer on its own.
	Jason Acidre
	Co-founder & CEO at Xight Interactive / @jasonacidre

The tool is like a low-hanging fruit for any content marketer, an easy alternative to Google Keyword Planner; it allowed me to save a lot of time and effort while my website started to increase search traffic and improve rankings in the search engines, offering good user experience all at once.

You’ll be able to create quality content by offering valuable organic search results to the user. 

It can also be used as a solution for those who were hit by Google Penalties in the past for thin content or other Panda related mistakes. Or on another side, it can be used as a guide to content curation. 

The Content Optimization Process

I started using the tool on 2nd of June. I optimized 2-5 pages using the Content Assistant to test it and find out if we get something out of it. As soon as I started to optimize the original content, republish it, I easily increased traffic and saw immediate improved results. Just like this one:

You can see the webpage had a beautiful growth and that was due to the quality content optimization procedure.

Then I continued with other pages; summing up a total of 15 low quality web pages optimized on a 30 days-period. What I did mainly was to re-optimize the pages as follows:

1. By using the Content Assistant feature of Cognitive SEO, I’ve included the majority of the suggested keywords by the tool on the content assets we’re aiming to increase in organic visibility.  I’ve also restructured the underperforming content and added new sections – to make the inclusion of the suggested key phrases more logical, natural and create relevant content.
2. I’ve built new internal (contextual) links pointing to the optimized versions of the pages from other topically related content to pass more link equity and ensure we’ll be sending more new signals to crawlers. Use the fresh content as an internal link for other recent posts to strengthen your sales funnel.
3. Lastly, we requested for these quality content pages to be re-indexed via Google Search Console’s Fetch as Google feature. This is a very important step because you have updated content that needs to be re-indexed in Google as it appears to offer good user experience.

I think that any content marketer could follow these 3 steps in their content creation process to bring a positive impact to site traffic, organic search, conversion rate and other valuable metrics and decrease the bounce rate.

A great value have the relevant keywords chosen to optimize a piece of content on your site.

The Keyword Tool shows relevant keyword recommendations that can help you do search engine optimization on a higher level.

You can choose other keywords, more valuable for your content relaunch by looking at the keyword rankings for search volume, relevancy and keyword difficulty. Aim for the long tail keywords to impact rankings. Following this marketing strategy, you get a chance at increasing your organic traffic. 

Results After Using the Content Assistant Tool

Just like the example above I saw major improvements to other blog posts I used for the testing. See the screenshot below, extracted from Google Analytics.

The article had a steady growth in the number of sessions, users, and other behavioral metrics. The blue line shows the visits trend for June and the orange one for May. There is a clear difference between those two. There isn’t room for doubts.

I optimized a page for “SEO Philippines”. After only 48 hours the URL jumped from #17 to #12.

After a couple of days more, it jumped on Google’s first page. 

In 30 days, my article succeeded to rank from #17 to #5 for the term “seo philippines”. – Jason
	JASON ACIDRE
	Co-founder & CEO at Xight Interactive / @jasonacidre

This means a growth from page 2 on page one, and 12 positions.

Nonetheless, this is a link-heavy SERP results, so building a couple of high-quality links to this page should really help the page make it to the top page.

The tool is a fortune cookie. It can offer almost immediate results. It is very simple to use and it is highly effective.

Another example used in my testing was a page optimized for the keyword “SEO strategies resources”.

After 48 hrs, the page actually got features in the answer box, ranking number 0, but only lasted for a day. The URL was ranking around #6 – #8 for the past few weeks, and now is steady on #4 – #5 for “SEO strategies resources”.

I saw massive improvements in traffic and search rankings for most of the test pages I optimized on 2 weeks after the changes have been made.
	Jason Acidre
	Co-founder & CEO at Xight Interactive / @jasonacidre

Being able to re-optimize 10-15 blog posts per week can tremendously impact a site’s overall search visibility. It’s definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.

It is easy to increase organic search traffic on the existing website and a great way to create evergreen content that can break any other content strategies and SEO tactics recommended by rookies. Of course, link building, keyword research, social media and other factors may influence rankings. But this is a damn good starting point. 

Disclosure

This is not a paid post and cognitiveSEO didn’t make any kind of agreement with the author. This is Jason Acidre’s success story, written and documented by himself. Please feel free to share your thoughts on this story with us.