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Google Algorithm Changes
At cognitiveSEO, "our customer is our master" is not just a saying but a way of action. We've listened closely to the feedback gave by our users, we've analyzed, we've worked ... and ... we've worked some more, and in the end we put a new update all together. From all the reviews and the interactions with our customers, we concluded that the Anchor Text Distribution and Classifier is highly appreciated but it should be a bit more user-friendly and easier to understand. So we took all the great [...]
Razvan Gavrilas
I think it's no secret for anyone now that cats rule the internet, and, in a more conspiratorial note, maybe the world. If a couple of years ago we found it hilarious that in Ancient Egypt cats were worshiped and considered gifts from the Gods, nowadays the fluffy felines are back in power. When Tim Berners-Lee, the inventor of the world wide web, was asked at the celebration of the 25th birthday of the web what was the most surprising thing about his invention, he reacted promptly: “Cats! I [...]
A question came out at a radio station: "Is it true that Mercedes cars are being given to citizens in Moscow?" The radio answers: "In principle yes, it is true, but it is not Moscow but Leningrad, not Mercedes but Ladas, and they are not given to but stolen from." Much like in the case of this joke, a lot of the beliefs that are popular about SEO are only true “in principle” and some turn out not to be true at all. Some of these ideas may have started as true, while others have always [...]
The Internet and the Search Engines have changed the way we search for information, do research, entertain, shop and connect with other people. Below you can find the visual history of "Search" and "Search engines" that we created. Hopefully it's a "simple to digest" & useful resource for anyone looking to learn more about the history of "Search". We present to you cognitiveSEO's "The History of Search" [1990-2014] Infographic. If you like the infographic or find it useful, you're we [...]
It all starts with a possible George Romero horror movie scene: Early in the morning, you do a Google search for your site to find out that your site's hard-earned rankings have suddenly succumbed. In most cases, you should only blame yourself that you didn’t do your best to avoid getting into this dreaded situation. But in some cases, you just can’t be aware of all the possible scenarios in which your site might lose organic search traffic. Important: Whenever your site's rankings star [...]
There are no more shortcuts to link building. In 2013-2014, Google changed the rules for SEO once again. It’s slowly trying to shift the mentality from "hunting" for links to "growing" them naturally. Sincerely, there are no future proof link building techniques that we could vouch for, because we’re swimming in a sea of uncertainty. You can’t forecast with certainty the decisions Google will or will not take in order to predict the path for SEO as a technique. The algorithms developed [...]
The antagonism between black hat and white hat strategies has been going on for years now. These strategies have been around since the existence of SEO. It seems they aren't obsolete. On the contrary, they’ve persistently lingered around the SEO world and seem to be fruitful even in 2014. We do not endorse or recommend the usage of these techniques. This blog post's intent is to show how black hat SEO works in 2014. Some of the techniques presented below are not only black hat but also "cra [...]
Google started to apply even more penalties and they are getting stricter and stricter when it comes to the link building strategies that you may be using. There is a lot of confusion and chit-chat floating around the unnatural links concept. For this reason I decided to host a free training webinar, to help you clarify what are the most important aspects when talking about a Google Penalty. The "Unnatural Links & Recoveries Webinar with Razvan Gavrilas" was recorded and can be watch [...]
The concept of manual link building has been multiple time reviewed and re-analyzed over time. Putting it simply, a manual link building campaign is a process of actively trying to increase links to a website. When it comes to ranking and natural links, leaders aren’t spawned overnight and they can’t just buy their spot. Those long-term top ranking sites get there by working smart. That’s the right price when it comes to achieving that goal. We're here to talk to you about manual link [...]
A picture is worth a thousand words! In order to best outline how search engines changed the way we manage our businesses and conduct our online strategies we created the Google Equilibrium Illustration. We are in the year 2014 and the search landscape has dramatically changed compared to what it was in the '90s. Year after year, things seem to get more and more complex and we involuntary wonder how will the world of search, and therefore the online businesses, will look like in the near [...]
