Faster, easier, higher. That's what we're all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely SEO myths that will wipe out your business instead of boosting it. As we are often being asked about many misconceptions from the SEO world, we've decided to gather and share with you the most important SEO myths that tend to keep you from improving your ranks and traffic. And of course, clarify them once and for all. & [...]
The digital marketing industry is continuing to evolve, and you need to keep up with the content marketing trends that appear. SEO and content marketing should always be best friends, one should not live without the other. That’s how we come to the idea of searching the trends in content marketing which influence SEO so you know what to expect and how to place yourself on the wave and not against it. We've talked about the importance of content on our blog on multiple occ [...]
Google continues to make algorithm updates and change the search results to please the user. Similar to the saying "the client is always right", here the saying becomes "the user is always pleased". Or most of the times, that's what Google is trying to achieve. To fulfill that need and deliver good quality content that meets all the requirements and improve the search, Google officials let us know about major Google Algorithm Updates they make from time to time. This way, webmasters [...]
Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one. And, speaking of important stuff, we’ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about S [...]
We know that there’s no such thing as perfection nor the perfect content marketing recipe. Yet, you can get close to it and create a piece of content that Google will want to rank. We're not saying that it's easy but it's surely not impossible, especially when you have at your disposal the right content tools that can give you a big help. It all started with thorough research to find the right ingredients that could build the perfect piece of SEO content, the “divine” copy, the [...]
The battle between link building vs. content marketing continues. It is a love-hate situation. Are you a fan of content marketing, link building or both? Us, as SEO people, we’ve always asked intriguing questions and tried to dig up dirt to find out new interesting things, new facts, new discoveries, and correlations between the SEO factors and new rankings possibilities. Today is the day for a new discovery. We’ll see what the search results will provide us. We performed a lot o [...]
This is a TRUE SUCCESS story from Jibran Qazi – Founder of Hunter Canada, a cognitiveSEO long-time customer and SEO expert. Jibran Qazi is an SEO consultant, growth hacker, and founder of Hunter Canada, a company that helps tech firms achieve exponential traffic growth. Enjoy his story, written and documented by himself, and see how he managed to grow an app in the Fintech space, increasing its number of monthly visitors from 4000 to 420K+ in just 6 months. All organic traffic fr [...]
Even though the year is not over yet, there have been some big changes in Google search in 2019 that have already impacted on the results and the user, along with all the SEO agencies and companies. The future of search looks like it will have actually less search, as weird as that might sound. Google performed lots of changes in SERP, lots of algorithms and features were added and updated, which make things even more complex. While in some countries Google search lacks in optimizatio [...]
If you’re a content writer, you have a blog or work for a company, you might have struggled with this question before: How do I find good blog topic ideas? There might have been situations when you didn’t have any ideas and you had to write something just to keep your users engaged. For everyone that has stumbled on this, I understand you. I know what you’re feeling. And you’re not alone. For somebody who writes on a daily basis, you need to be like a factory of fantastic ideas [...]
An online presence is highly valuable for every business, no matter if you are located in a single place or have lots of offices around the globe. And search engine optimization should be applied both locally and globally. Businesses that want to optimize for local SEO should have all the necessary tools and knowledge to fulfill their goal. Now more than ever, Google is focused on offering a personalized experience for each user thus local optimization plays a crucial part in the play. [...]