Cornelia Cozmiuc - cognitiveSEO Author

Google has, time and time again avoided - or even flat out refused - to give any indication of when it rolled out an update. Their way of doing this has been always to assert that they make updates to their algorithms on a continuous basis, rather than having distinct launch dates for particular releases. It’s not difficult to see why that’s probably a good idea. It keeps everyone guessing and acting on a desire to actually improve their SEO techniques rather than a temptation to eschew the [...]

The SEO landscape has changed enormously in the last years. Organic traffic comes and go, the websites' performance seems to be as volatile as it gets and at the end of the day, you might ask yourself: why did my organic traffic drop? Did Google change its algorithm again? Was a sort of SEO attack on my site or was it something that I did? And while you keep on searching for the reasons your hard-worked ranks and traffic went down the drain, your frustration gets bigger as the solution to your p [...]

The data quality subject is often neglected, and poor quality business data constitutes a significant cost factor for many online companies. And, although there is much content that claims that the costs of poor data quality are significant, only very few articles are written on how to identify, categorize and measure such costs. In the following article we are going to present how poor quality data can affect your business, why is this happening and how can you prevent wasting time and money du [...]

The famous American television and radio host Larry King, used to say to his audience a very witty story about his father. He says that his father, a Ukrainian jew, came to the US thinking that America is the greatest land of all, where even the streets are paved with gold. However, shortly after arriving, his father realized three things: The streets weren’t paved with gold. The streets weren’t paved at all. He was the one to pave the streets.   There is no secret for anyone th [...]

Dozens of articles are published daily on the ultra-discussed topic of link building. Just try a simple search on Google with the “link building” query and most likely the “link building is dead” auto complete will show up.   From what we are concerned, link building is far from dead.   It would be arrogant to say link building (or even SEO) is exactly the same as it was a couple years ago. And it’s also true that the landscape of SEO and link building is always changing, [...]

You’ve probably heard (and not just once) about the issues both Facebook and Google are facing with regarding “the fake news”. But not only digging deeper into this matter and putting the fake news issue into the light of truth interests us. We need to approach this subject from our website’s point of view; what influence does the fake news matter exert on our website? Will I be penalized if I am linked from a fake news sites? Will Google deindex or penalize that website as well? These a [...]

You might have heard the saying "If you want something done right, do it yourself!" more than once. Before agreeing or disagreeing on it, indulge me while I tell you a bit of its origins. A French writer named Charles Étienne is the "father" of this world wide used phrase but the literal translation is actually - " One is never served so well as by oneself "- . And with this literal transcription we might be on the same page. And this is because we do believe that each professional has his o [...]

OK, Google! Please write an article for the cognitiveSEO blog that will bring millions of readers and shares. As I got no luck with Google Assistant, I’ve tried the same thing with Siri, Cortana, just that this time I’ve been more polite. I said “please”. Still no luck. This being said, after a few more attempts I reconciled with the idea that I have to document and write on the “voice search revolution” myself.     And as I dug deeper into the "voice search SEO" area [...]

There is no need to stress more the fact that Google has just made an innovative update: Penguin 4.0 –  a real-time, granular algorithm update that allows both real-time penalties and incredibly quick recoveries. However, with such a big controversy around this update, what we need to dwell on more are case studies and analyses in order to have the best understanding of the latest Penguin phenomenon.     As (we hope) you’re already used to, at cognitiveSEO we are highly i [...]

There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyone’s lips is actually: “Are social signals a ranking factor?” There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter. If social signals affect SEO, how does it happens?    And, as we think that research is one of the most exciting and [...]