Digital Marketing Case Studies

There is no need to stress more the fact that Google has just made an innovative update: Penguin 4.0 –  a real-time, granular algorithm update that allows both real-time penalties and incredibly quick recoveries. However, with such a big controversy around this update, what we need to dwell on more are case studies and analyses in order to have the best understanding of the latest Penguin phenomenon.     As (we hope) you’re already used to, at cognitiveSEO we are highly i [...]

Penguin 4.0 is here and is real-time. This means that the Penguin portion of the algorithm will always be “on” and updating from now on. As we have previously developed in an earlier blog post, Penguin going real-time is huge news for the SEO community. With Penguin 4.0, the algorithm should now catch spam link profiles more quickly. Aside from the fact that Penguin’s data is now refreshed in real time so that changes will be visible much faster, Penguin will be able to devalue spam by [...]

There is a lot of buzz and fuzz regarding the influence of shares, comments, likes, etc. on SEO in general. Yet, the question that is on everyone’s lips is actually: “Are social signals a ranking factor?” There have been lots of discussions around this topic, both pros and cons; even some studies were conducted on it. Yet, no clear light has been shed on the matter. If social signals affect SEO, how does it happens?    And, as we think that research is one of the most exciting and [...]

You're probably familiar with inbound.org, the online community that helps marketers stay connected. Putting it simply, inbound.org is an online hub where good marketers come to get better, the platform itself states. It's a great place for sharing ideas, connecting, interacting or even finding a job. Being in the industry, we always cast an eye over the platform as indeed, we've found very interesting pieces of content, needless to say about its very active community from which we could al [...]

Marketing managers and directors of companies care about top-line analytics. Especially when a year on year decrease in traffic becomes a reality. As an SEO consultant or agency, you are the first person to turn to in these situations and are relied upon to find a solution. We found ourselves in this position and had to find logical reasons and solutions, fast. So who am I to tell you how to deal with what could be a pretty painful situation for any SEO?     Well, my name [...]

There is too much content in the world to keep up with it. At the end of 2013 it was estimated there over 14 trillion live webpages on the Internet. Out of those, just 48 billion were indexed by Google. So if Google is the Internet made visible, we can basically see about 0.3% of the whole online content. At least we could. It’s not just that the Internet is unfathomably huge, it also grows at an absolutely staggering rate. With this soaring growth, having access to the all the content out the [...]

There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets. How many visitors does my website attract? Why do my competitors attract so many more? These are some of the ques [...]

This is a TRUE & SUCCESSFUL story written and documented by Florian Hieß, a digital performance strategist specialized on SEO, SEA and conversion optimization. He is working in an agency creating the online strategies of top national and international companies. More details about the author can be found at the end of the article.      In this case study I’m looking at a local business to identify what was done wrong in the past with the link building strategy of [...]

If you’re into gadgets (and since you’re following us, chances say you are), you’ve probably watched at least one “unboxing” video already. You get to see someone – usually just someone’s hands – take out something from its original box, remove the wrapping, maybe even turn the device on, all this while an off-screen voice tells about how it looks and how it feels. Most unboxing videos don’t really go into a proper review of the product’s technical specifications or of how it [...]

There is a place where we all go when it comes to finding answers about various things on the planet, from the definition of the sewing needle to the history of money. Interesting things are to be discovered on Wikipedia. What we've recently found out is that even more appealing things are to be found "underneath" Wikipedia. From the revenue Wikipedia started with, continuing with the editors' controversy and, what drew our attention most, the advertising policy of the big online encyclopedia. W [...]