The SEO Blog from cognitiveSEO

SEO has always been an amazing part of the online marketing industry. And in the last years, social networks like Google+, Facebook or Twitter originated, having less or more influence on SEO. Google+ definitely has or will have a big influence on SEO. That's easy to understand, because Google+ comes directly from Google and Google for example is interested in generating independant social signals to enrich its search engine results. But Google also evaluates public data from Twitter and Faceboo [...]

Today we got tons of articles on the Penguin 2.0 update. Sorry, I meant to say, tons of disinformation, about the Penguin 2.0 update. Here are some of the Penguin 2.0 myths: "Penguin 1 targets homepages, 2 goes "much deeper." “Penguin 2 had a high impact on cleaning up the SERPS” “Penguin 2 spots unnatural link velocity trends and penalizes them” And now I will debunk each one of them 1.    "Penguin 1 targets homepage, 2 goes "much deeper." FALSE. Remember the F [...]

Once your small business has determined what keywords to target through keyword research, your next goal is to make sure your website is optimized for these keywords. Otherwise, you won't get the most out of your link building and PPC campaigns. In this post, we're going to look at the best ways to make sure your website is properly keyword optimized so that the right pages rank for the right keywords. Matching the Appropriate Keywords to Your Website's Pages Chances are during your keywor [...]

It's time again for another important cognitiveSEO upgrade. In the last months we worked continuously at adding better features, improving the user experience and creating new integrations that would allow our customers to get the best SEO intelligence possible at the best price on the market. Let me structure the new release so that you can easily see what we added to the system and how it will benefit you: MajesticSEO Partnership Important Links and Rankings Upgrades Simpler Credit Sy [...]

The sheer fact that a pictorial representation stays in ones memory for a long time, makes Infographic a hotshot in Link Building. How many of us still remember the pictures given in our kindergarten books as compared with the long theoretical explanations in the later grades? If a picture is worth a thousand words, than an Infographic is worth more than that. How it combines complex data to form graphical representations which demands immediate attention and helps in the understanding of an [...]

Important Update! We released the automatic unnatural link classification tool to help you in your unnatural link recovery, after this post was published. We recommend you check it for unnatural link analysis! With the latest chit chat that Google is going to release the next version of Google Penguin soon, I think it is a good time to remember how you can easily detect unnatural links in your sites’ profile. This detection technique can to be used for any site, even if [...]

Ready to dive into search engine optimization for your small business? It this series, we're going to look at the common concerns you may have about SEO, from whether to do it yourself or hire a consultant to the things you need to know and tools you should be using regardless of whether you are working with an agency or an in-house team. In today's post, we'll start with the considerations you should make when choosing to who ail handle your search marketing. In-House SEO Team Choosing an [...]

In the last year we researched quite a bit on the subject of social signals correlation vs backlink acquisition trends. The in-depth analysis, lead us to build the new Social Visibility module that allows you to analyze and track the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus.   Let me ask you 3 questions and if at least one of them is a question that you asked yourself in the past then this new module will be of great help to you. 1 [...]

Want to capitalize on the trend of using infographics as link bait? Then you'll want to do a little research on the types of infographics that get the most links. Find Infographics in Competitor's Top Linked Pages If you know your competitors are using infographics for link bait, then your best bet is to start by doing a little digging into their backlink profile to see which infographics make a dent. You can start with the inBound Link Analysis tool's list of top linked pages to see if infogr [...]

Nobody wants to work months and years on their site, and then have Google penalize their page or drop their SERP rankings. This costs money, time and frustration. If you don’t know what you’re doing, you’ll have to start everything from scratch. In fact, it could even mean the end of your business, particularly if all (or most of) your traffic relies on organic results. Is Google evil? What is the big search engine up to? In their constant effort to make the search engine a better pl [...]