The SEO Blog from cognitiveSEO

There are many reasons why outreach emails get to be deleted directly without even being read. One of the reasons is that they are never read; not even by the person who wrote them. Therefore, when the sender is not even trying to be coherent or make any sense, why should I be the one trying to read its messages?   Moreover, how can I not delete your emails if they bring me no added value? None. Except the astonishment of how unprofessional that email is written, it literary brings me not [...]

Dominating SERPS is what all of us dream of. And, despite popular opinion, being on the 2nd page of a query’s results doesn’t mean that you’re not interested in publishing great content that solely serves the reader's’ interest. Sometimes it means just that the industry is highly competitive and it’s almost humanly impossible to outsmart the competitors. What to do then? We thought of the most complete list of SEO techniques to help you walk this extra mile and finally see the results [...]

Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]

We’ve all grown used to wonders of technology in this century therefore it’s very hard to dazzle anyone these days. We, probably like any other developing business, wondered what is to be done in this context? What is the way to success or the path to growth in such a competitive market where users are overwhelmed with great apps and tools designed to make their personal and professional life considerably better? We kept on looking for answers for a while but every single time we came out wi [...]

The human brain is capable of handling 1016 processes per second and yes, it’s perfectly fine if this freaks you out (it scares me too). It’s because of this particular feature that your content has to generate engagement. Our brains won’t focus on something unless it’s going to seem highly useful or very eye-candy, so pushing your articles into your reader's’ eyes can be quite a challenge.   There’s a pretentious term describing how our brains refuse to be rational sometimes [...]

Marketing managers and directors of companies care about top-line analytics. Especially when a year on year decrease in traffic becomes a reality. As an SEO consultant or agency, you are the first person to turn to in these situations and are relied upon to find a solution. We found ourselves in this position and had to find logical reasons and solutions, fast. So who am I to tell you how to deal with what could be a pretty painful situation for any SEO?     Well, my name [...]

You might be familiar with the epic space opera Star Wars. Many interesting dialogues have been initiated throughout the series, yet a particular one from Episode VI - Return of the Jedi, comes to my mind now. It's a dialogue between Obi-Wan and Luke and it goes like this:   Obi-Wan: "So what I told you was true, from a certain point of view."   Luke: "A certain point of view?"   Obi-Wan: "Luke, you're going to find that many of the truths we cling to depend gre [...]

So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from.   What you’re about to read is a general guideline with examples. Finding your brand voices is more than just establishing a consistent communication strategy - ‘the how?’ and ‘why?’ are at least as important as t [...]

Dealing with the truth isn't always an easy job. But your best product can get lost on the way without a solid network to confirm its value. This is why investing in strong professional relationships and building a powerful audience around your products is something that deserves your best attention. And while this is a troublesome process in itself, gathering the most pertinent solutions isn't a walk in the park either.   Almost a third of the B2B marketers admitted that their posts [...]

Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight - of course, the inherent drawback is that people will shortly lose interest in that specific subject. The second type of content does noth [...]