The SEO Blog from cognitiveSEO

There's no doubt about it, page performance pays. In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards. Unfortunately, all of those big bucks won't promise you a page that performs if you don’t address the 10 most costly pitfalls that kill page performance. That why knowing the essentials and applying the right tools on a page-specific basis is crucia [...]

Analyzing and tracking the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus is of a great importance and we are very proud that we can offer you this possibility through our old Social Visibility module. Yet, we feel it's time to broaden our (and your) spectrum of marketing platforms with 2 important different networks: LinkedIn and Pinterest. Each unique, each with a huge potential, each with a particular look, feel and advantage. However, th [...]

How many times didn't we think that a message can either be formulated in an emotional or a rational way? In fact, this should be more of a mixture than a decision between the two. Scientific research proves that people whose emotional side of the brain is damaged are not able to make any decisions. Consequently, no decision is ultimately exclusively rational, which brings a new perspective on content marketing strategies when it comes to addressing their target. While objectives can be generall [...]

If you’re into gadgets (and since you’re following us, chances say you are), you’ve probably watched at least one “unboxing” video already. You get to see someone – usually just someone’s hands – take out something from its original box, remove the wrapping, maybe even turn the device on, all this while an off-screen voice tells about how it looks and how it feels. Most unboxing videos don’t really go into a proper review of the product’s technical specifications or of how it [...]

As content creators we spend most of the time focused on niches, or sectors, when we should be creating content for tribes. I first read about the concept of Tribes in a book by Seth Godin. Since then I always make sure my content appeals to a specific and influential tribe, rather than targeted at a niche.   There are lots of advantages to targeting tribes and at the very least, learning the technique can add another effective tool to the toolbox.   In many ways niche marketing is ol [...]

There is a place where we all go when it comes to finding answers about various things on the planet, from the definition of the sewing needle to the history of money. Interesting things are to be discovered on Wikipedia. What we've recently found out is that even more appealing things are to be found "underneath" Wikipedia. From the revenue Wikipedia started with, continuing with the editors' controversy and, what drew our attention most, the advertising policy of the big online encyclopedia. W [...]

Finding influencers is crucial for promotion in any content publishing strategy. There are many ways to figure out who is influential and who is not, the trick is not to rely on one source but to steep yourself in the niche and the top influencers in your industry will become self-evident.   It is important when you set about creating content that you know and understand the audience which the content should be for. Rather than producing broad content that tries to please as many people a [...]

Wikipedia is not only one of the most reputable online encyclopedias, it can also be one of the most reputable link sources in terms of SEO. Caution is warranted though, because a very interesting paradox is at play here: the less Wikipedia is being used for SEO, the more credible and valuable it is as a link source. Furthermore, the more credible and valuable it is, the more appealing it becomes. But be aware: if you are now rushing to the crowd-sourced encyclopedia to insert your links in ever [...]

Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty. You can skip the Penalty Analysis if you are interested in the Recovery Analysis only.   This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recovery or n [...]

The world is changing and the virtual world is the vanguard. Businesses are getting more dynamic and increasingly diverse. We understand that and want to help you stay ahead of the trends, rather than constantly trying to catch up with them.   Whether you’re an independent professional, a small agency or a full-fledged brand, your ambitions come before your size. We believe one of the best things about the web is its ability to level the playing field and allow the Davids of the world t [...]