Around the middle of the 20th century a certain myth started to "run" around among proponents of theories that emphasized a strong relationship between language, culture and perception. According to this myth, Eskimo people had an enormous number of words for “snow” (hundreds, according to some accounts). Two very important things were subsequently discovered. One was that most of these languages are polysynthetic, meaning that they could combine a limited set of roots and word endings to cr [...]
Art is not, as the meta-physicians say, the manifestation of some mysterious idea of beauty or God; it is not, as the aesthetical physiologists say, a game in which man lets off his excess of stored-up energy; it is not the expression of man’s emotions by external signs; it is not the production of pleasing objects; and, above all, it is not pleasure; but it is a means of union among men, joining them together in the same feelings, and indispensable for the life and progress toward well-being [...]
I think it's no secret for anyone now that cats rule the internet, and, in a more conspiratorial note, maybe the world. If a couple of years ago we found it hilarious that in Ancient Egypt cats were worshiped and considered gifts from the Gods, nowadays the fluffy felines are back in power. When Tim Berners-Lee, the inventor of the world wide web, was asked at the celebration of the 25th birthday of the web what was the most surprising thing about his invention, he reacted promptly: “Cats! I [...]
A question came out at a radio station: "Is it true that Mercedes cars are being given to citizens in Moscow?" The radio answers: "In principle yes, it is true, but it is not Moscow but Leningrad, not Mercedes but Ladas, and they are not given to but stolen from."
Much like in the case of this joke, a lot of the beliefs that are popular about SEO are only true “in principle” and some turn out not to be true at all. Some of these ideas may have started as true, while others have always [...]
Every couple of months, someone proclaims that SEO is dead or sets off a number of anti-SEO threads, based on the continuous changing scenery in the search industry. It goes without saying that the landscape is different from what it used to be a couple of years before but from “different” to “nonexistent” is a wide range of tones. One might say: “Nothing has really changed. It's simple: focus on your visitors and pretend Google doesn't exist!” That is indeed a very good piece of [...]
Blog traffic became a huge factor in determining the success of an online marketing campaign. Traffic whether it is referred or organic could bring potential customers to a site that obviously makes the business profitable and increases its branding potential (especially when customers became brand advocates).
There is a lot more benefits a brand could gain once it has a continuous flow of traffic. But the methods on how to actually do it are more important than the theories.
In this p [...]
We all know that Google's algorithmic changes have impacted the way we do link building. But we also know that in some industries, there are plenty of competitors who are using risky link building techniques to rank well for their targeted keywords. So while you are doing your competitor analysis, ask the following questions about various sites that competitors are using to see if they will be Panda / Penguin friendly opportunities.
Photo Credit: Matti Mattila on Flickr
How to Evaluate G [...]
Sometimes, small business owners don’t have the required budget or time to create and implement an SEO and social media strategy for their company. Some business owners manage the SEO of their websites by themselves, without realising the complexities and details that can potentially result in a website receiving a penalty from search engines. A good SEO and social media strategy can help small and ‘boring’ businesses to have a competitive advantage by using these important SEO tips: