After our unnatural link detection launch last week, a lot of people asked if they should disavow NO-FOLLOW links.
The short answer is that there is no exact answer on this.
There are 2 major, contradictory, opinions on this:
- No. You shouldn’t disavow No-follow links, as Google says it doesn’t pass any ranking juice to them. [GOOGLE APPROVED]
- Yes. You should disavow No-follow links as they might be created using unnatural methods and they could add up in the unnatural link mix.
1. Why shouldn’t I disavow No-follow links?
First of all there is an official Google representative that confirmed this. His name is John Muller and he is a Webmaster Trends Analyst at Google Switzerland.
Here is what John has to say about it:
“No-follow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”
Important Note: If you use the unnatural link detection in cognitive, in order to filter out the No-follow links you should just apply the No-Follow filter and work only on the Do-Follow links segment.
2. Why should I consider disavowing No-follow links?
Nothing confirmed here … only some rants …
2.Google doesn’t always say the “correct” things. Negative SEO has been working for years, but the Google Guidelines denied it vehemently. Google changed their wording, a while ago, in order to reflect the possibility of someone else ability to affect your rankings.
3. What about “link building” campaigns that dilute the signals of naturalness using no-follow link acquisition.
I bet you are confused now. The question still remains:
Should I disavow No-follow Links?
The safe’s bet, would be to follow Google’s Approved tip and disavow only do-follow links. If a domain is sending both do-follow and no-follow unnatural links, just ask for a full domain disavow there.
People have reported successful recovery stories on both the cases so I think you aren’t risking anything.
What’s your opinion on this “confusing” subject?