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Marketing managers and directors of companies care about top-line analytics. Especially when a year on year decrease in traffic becomes a reality. As an SEO consultant or agency, you are the first person to turn to in these situations and are relied upon to find a solution. We found ourselves in this position and had to find logical reasons and solutions, fast. So who am I to tell you how to deal with what could be a pretty painful situation for any SEO?     Well, my name [...]
There is too much content in the world to keep up with it. At the end of 2013 it was estimated there over 14 trillion live webpages on the Internet. Out of those, just 48 billion were indexed by Google. So if Google is the Internet made visible, we can basically see about 0.3% of the whole online content. At least we could. It’s not just that the Internet is unfathomably huge, it also grows at an absolutely staggering rate. With this soaring growth, having access to the all the content out the [...]
There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets. How many visitors does my website attract? Why do my competitors attract so many more? These are some of the ques [...]
This is a TRUE & SUCCESSFUL story written and documented by Florian Hieß, a digital performance strategist specialized on SEO, SEA and conversion optimization. He is working in an agency creating the online strategies of top national and international companies. More details about the author can be found at the end of the article.      In this case study I’m looking at a local business to identify what was done wrong in the past with the link building strategy of [...]
  If you’re into gadgets (and since you’re following us, chances say you are), you’ve probably watched at least one “unboxing” video already. You get to see someone – usually just someone’s hands – take out something from its original box, remove the wrapping, maybe even turn the device on, all this while an off-screen voice tells about how it looks and how it feels. Most unboxing videos don’t really go into a proper review of the product’s technical specifications or [...]
There is a place where we all go when it comes to finding answers about various things on the planet, from the definition of the sewing needle to the history of money. Interesting things are to be discovered on Wikipedia. What we've recently found out is that even more appealing things are to be found "underneath" Wikipedia. From the revenue Wikipedia started with, continuing with the editors' controversy and, what drew our attention most, the advertising policy of the big online encyclopedia. W [...]
Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty. You can skip the Penalty Analysis if you are interested in the Recovery Analysis only.   This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recover [...]
On May 7th the UK will elect MPs, Members of Parliament to form the next UK Government. As this is the most unpredictable UK election in history we thought we would point the cognitiveSEO tool at the subject and see what we could reveal. I think you will agree that there are some very surprising outcomes.   We looked at the websites of the major parties in the UK general election and analyses their backlinks and social signals using the cognitiveSEO tool.   Conservative Party [...]
This is a TRUE & SUCCESSFUL story from Jonathan Verrall - Senior SEO Manager at Jellyfish and one of our long time customers. “ Negative SEO attacks can come in many shapes. Given the latest Google Updates, black hats had to up their game, resorting to all kind of elaborated SEO attacks. In this context, keeping an eye on your backlinks is mandatory, as well as maintaining a healthy link profile. Below, there is a great, in-depth story about a recovery from a negative SEO attack from [...]
I'm sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of nearly $4 million, Buffer managed to become one of the best platforms to schedule, analyze and create social media strategies on all social media websites including Facebook, Twitter, Google Plus [...]