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In the last year we researched quite a bit on the subject of social signals correlation vs backlink acquisition trends. The in-depth analysis, lead us to build the new Social Visibility module that allows you to analyze and track the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus. Let me ask you 3 questions and if at least one of them is a question that you asked yourself in the past then this new module will be of great help to you. 1 [...]
Razvan Gavrilas
Nobody wants to work months and years on their site, and then have Google penalize their page or drop their SERP rankings. This costs money, time and frustration. If you don’t know what you’re doing, you’ll have to start everything from scratch. In fact, it could even mean the end of your business, particularly if all (or most of) your traffic relies on organic results. Is Google evil? What is the big search engine up to? In their constant effort to make the search engine a better pl [...]
Can too few Brand Anchor Text or too much Commercial Anchor Text penalize a site? (note: commercial anchor text is also known as Money or SEO anchor text) Taking in consideration all the unnatural link penalties lately and the new ones to come, Google surely does not only look at the individual links, but it also looks at the Anchor Text Profile naturalness. Google tries to understand if the anchor text pointing to a site looks natural or not. This can be easily done by the search engi [...]
Last Friday, we quietly pushed another update to the cognitiveSEO toolset. We pride ourselves with the high level of support that we offer our customers and with the fact that we actually listen to your requests. A lot of you, have reported in the past, various features that you would love to see implemented in the toolset. With this update, as with any other, we tried to cover some of them. Here is the quick list of updates: 1. Ability to run Prefix based Backlink Analysis. You can [...]
We had a "full-house" Webinar on Friday (all 100 seats were occupied). As promised to everyone in the webinar here is the recording for to digest. Main Topics What are Unnatural Links? How do I spot them? How do I recover from an Unnatural Links Penalty? Quick Overview of the recent Interflora Penalty. "Unnatural Link" Sites Analyzed - Case Studies SmartLipo - Medical Surgery Niche Allesovergokken - Online Gambling Niche Netherlands Webhostingmadness - We [...]
Updated: The recorded webinar can be found here. Since last year, it seems that Google started to aggressively clean its search index from sites that do shady link building practices involving the creation of unnatural links. Last year it started with Penguin , which was mostly about low quality links and this year it started with the Interflora Penalty that aims at “advertorial” content written with the pure scope of increasing search engine rankings. I have seen a lot of confusion ar [...]
After the last few days when every SEO pro, and his dog, wrote about the Interflora penalty, I decided to take a look into the case. What I found out is that, in my opinion, Google seems to enforce another old guideline. That is: "Advertorials" Google Advertorial Update Mockup I ran an indepth analysis on cognitiveSEO for Interflora and some of its top competitors, that are still ranking.Here are some of my findings. 1. The Interflora backlink profile does not look more unnatural, that a [...]
Another week … another highly requested feature is launched. After our latest successful upgrade last week, with the new Visual Link Explorer, here comes another feature.This new feature extends the overall functionality of the cognitiveSEO toolset by allowing tagging and tag filtering. What is a TAG in cognitiveSEO? TAG = “A label attached to something for identification or other information.” We added color to make it easy to spot and differentiate among various tags. [...]
Approximately six months ago we started the implementation of what is probably the most powerful, beautiful and easiest way to visualize a site’s link profile. The name of this new cutting-edge feature is: Visual Link Explorer - Cutting-Edge Link Graphs Made Simple This is the easiest, yet advanced, visualization that allows you to comprehend the ever-growing complexity of a site’s link profile. No other SEO tool has implemented automatic extraction, creation, and navigati [...]
We all know that content is king nowadays for those who are looking to boost their organic online presence. With most back links being devalued considerably, and Panda chewing up inadequate content left, right and centre, it is becoming incredibly daunting for those looking to promote their businesses online. How can they get ahead? Google tells us to create as much useful and informative content as we can, both for our own websites and sites we are looking to promote our brand on. Links from [...]
