SEO can be a scary thing for a small business. You always have to compete with the big guys. Not to mention you have to squeeze your whole SEO strategy on a limited budget. Before you start reading this eye-opening guide on building an SEO strategy on a friendly budget, get your coffee or tea. Then you can sit back at your desk and start your day properly with this blog post. It will help you get through the hard days as it will help you answer the big question: How to build an SEO stra [...]
PPC data is not the new kid on the block; it's an old acquaintance, someone you've known for a long time but you never said hi. It’s time for a change. Get to know it and make it your best buddy. It’s no secret that you think metrics aren’t appealing. Most of the people think just the same. But they are of paramount importance for your business. And you’ll find out how to make the most of it using the PPC data in your SEO strategy to get that high ranking you’ve always been ke [...]
We all had that moment when we gave our soul into a post and made it so shiny, with thorough research, relevant visuals but nobody read it. And then you start wondering what went wrong. What in the name of God happened? Or why did it happen to you? And the questions could go on. But there is something that you missed. And that "something" could be content amplification. Content amplification is a powerful method to reach a wider audience and multiply your links by hundreds. Or so it [...]
Link earning is highly connected with trustworthy content and creative digital marketing strategies. It's all about that type of content that has so much value that bloggers, publishers or specialists in the field can’t stop but link to it. Your piece of content must be not only newsworthy, but also connected to your brand so it can tell a story and, therefore, earn links. Link acquiring tactics doesn’t mean writing great pieces of content and then crossing your fingers [...]
An SEO website redesign is not a walk in the park, and it could easily become an SEO disaster if you don’t do it right. Any change you make to your website’s redesign can cause traffic loss and make your current site not so very "search engine ranking" friendly. Maybe you want to switch to https, you want to go international, or maybe you just want to start a rebranding strategy. Whatever you do, you want your link juice, rankings and traffic to remain the same. And, when you’ve p [...]