Adrian Cojocariu - cognitiveSEO Author

The Google Disavow Tool can be useful but it can also be very dangerous. If not used properly, it can mess up with your website's rankings on Google.   In order to make sure you use the Google Disavow Tool right, you must first know when you are actually allowed to use it. This advanced Google feature should only be used in specific scenarios.     If you're interested in finding out when you should use the Google Disavow Tool, keep reading, because you'll get all your answe [...]

Convincing clients to buy your SEO services is hard. Although it's a growing market and people become more aware of its value, they still don't see its true potential. They have a ton of objections and questions, especially if you're the one approaching them to make a sale.   I'm sure prospects have told you plenty of times things like Can you guarantee #1 positions? or It takes too much time, Adwords brings me instant results.     If you don't answer those questions and ob [...]

Even if you don't know what they actually are, if you use the internet, one of the first things you'll stumble upon are URLs. We also call them addresses sometimes. You probably don't spend much time thinking about them, but the World Wide Web is actually built  from the ground up on URLs. Every time you access or link to a web page, you use a URL.   Google implied that "URLs must die". But, is a world without URLs possible?     Follow along and let's jump a little deepe [...]

Although there's a big chance you haven't used them, I'm sure you've heard about the notion of Press Releases. They used to be very popular in the SEO community back in the day. But are press releases still relevant for SEO in 2019? Is it worth spending your time dealing with a press release?   The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. However, many webmas [...]

When launching a new website, there are some things that seem unimportant at first, but turn out to really be an issue later on. One of them is the WWW vs. Non-WWW issue.   When you first think about it, it doesn't sound like much of a deal. You might not even care at all about it. When you first research it, you'll probably learn around the web that it doesn't really matter for SEO.     However, if you start digging deeper, you'll discover a lot of things you didn't know. [...]

Google's advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they're talking about, don't they? Well, that's pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it's understandable that Google often keeps things secret. If they told people everything about the algorithm, people would probably abuse the system and Google doesn't want that to h [...]

Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results. The best part? You can probably do everything yourself.   Spoiler alert, though: many of them include basics. During the years we have observed something rather shocking. Many clients that I've picked up had paid big time for search engine optimization services in the past. To my surprise, however, basic things like keywords in titles were [...]

Google Updates. We've all heard about them and, to some extent, we all fear them. Even if you're 100% clean and always follow the Google guidelines, you can still suffer from the dirty work of others.   But what do you do when a new Google Update arises? How do you know it's the cause of a traffic drop on your website? What are the steps you need to take in order to determine that?   Well, keep reading, because in this article we'll discuss the steps you should take when a new Goog [...]

Status code 404 is probably the most common HTTP error that people encounter when they're browsing the web. If you've been using the internet for over a year, chances that you haven't encountered one yet are pretty low. They're very common.   Normally, people don't pay too much attention to them. As a user, you will get frustrated at most and hit the back button or close the tab. As a webmaster, however, more things might be at stake. Many website owners ask themselves if 404 pages hurt t [...]

When it comes to digital marketing, especially if you're just starting out, there's always the question about SEO vs. PPC. What are the advantages and disadvantages of both? And, more importantly, which one is better for you?   The general consensus is that PPC costs money and it brings immediate results, while SEO is free, but takes time. So it's a simple trade, time for money. Well, the truth is that it's more to that than you might expect. I'll clarify everything below.   &nbs [...]