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Eva Nastrut - cognitiveSEO Author

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Eva Nastrut

Eva is a happy cognitiveSEO content writer, obsessed with innovation and passionate about playing with words and long phrases. Outside of the writing lab, she's known for being a relentless cyclist, board game aficionado, sports enthusiast, and she's head over heels for reading novels, cooking, and eating delicious food.
I wish I knew earlier about this Google update! is something many site owners or marketers say on a daily basis. Moreover, it would be heaven on earth if we also knew how all those Google algorithm changes, be they official or unnamed updates, should be dealt with.   Most times, we get to see how rankings fluctuate, traffic drops, and still, we don't know what to do. What's more, we always think it's us who made a mistake and, therefore, got downgraded. This blog post will both prove you [...]
Rumor has it that Bing from Microsoft can really take your marketing and SEO efforts to a whole different level. Is it true though that Bing can be gold when it comes to better traffic to your website, increased ROI, affordable advertising, convertible exclusive visitors, and an overall friendlier search environment?    Given that we don't lean on rumor, we figured out it's best to check ourselves what's there that makes Bing a smart target to marketers of all kinds.       [...]
Content is the weapon of SEO. And SEOs like to use a twofold weapon, one that would win them the fight both on short-term and long-term. They call it seasonal and evergreen content.    The thing is, is it a matter of "and" or "or"? Do topical content and evergreen content go hand in hand, or go separate ways?  This debate is not only applicable to content marketing but to social media marketing as well, as both share the same types of content.   Nearly everybody tilts the scale i [...]
Hashtags are the new kid on the block in our everyday life and have roots buried deep down in today's pop culture. Some love them, others totally don't. Few know how to use them, while the majority just thinks it's cool to have 1-2-5-...-50 hashtags in a post. Some like playing with embedded words following a hashtag, others know how to get the most out of this little social media wonder. Either way, the hashtag has reached a point where it no longer goes unnoticed and uncredited.   So h [...]
If you want to raise true brand awareness and drive massive organic traffic to your website, then you're in need of some really effective off-page SEO practices. Big time. There's little clear-cut and effective content across the Internet on what exactly digital marketers need to focus most of their resources, knowledge, and time on to drive organic traffic to their site from an off-site SEO point of view. That's where the idea of writing a complete off-page SEO techniques checklist came from. H [...]
If you want to get a top Google ranking, then we say you follow the old saying: When in Rome, do as the Romans do. When having a website for which you want to get the best display on Google, do what Google would like you to do.    We gathered a list of 22 must-dos, things that Google said you should be doing in order to rank high in SERPs.      How to rank high on Google fast. That's everyone's concern. After all, Google (and search engines in general) is the sole playgr [...]
Every digital marketer, webmaster, SEO professional, or online business owner is interested in and needs to do rank tracking. We all depend on it like we do on oxygen.   Yet, with Google's latest changes and algorithm updates, it's becoming harder and harder to do keyword tracking accurately. There are even voices saying that rank tracking is obsolete and makes no sense in tracking your keywords anymore.  But is it really so?   Despite all the restless pessimistic thoughts and nag [...]
The digital marketing industry is full of people worth following, reading, listening to, and eventually learning from. There's no one who could utter the words "I did it all on my own" or "I've got no inspiration other than me, myself, and I, because I know all the digital marketing tips and secrets out there".   Digital marketing influencers, be they men or women, are sizzling in this world of continuous change and wonder, and they have thousands, if not millions of followers who sip fro [...]
We are witnesses to the huge leap content is making nowadays, and we need to adapt our content marketing strategies. We need to stand out in the crowded content space. But where should we start from?   Plato's saying is one many writing talents and content gurus hold dear to, and it goes like this: “Those who tell the stories, rule the world”.    Content has always been a powerful weapon for whatever those who knew how to wield it were after. Kings knew its importance, histor [...]
Marketing newsletters can always be a good topic to start a fiery debate. There are two parties involved, and both of them are right! Newsletters are helpful, necessary, engaging, and most of the times free - yes. But, at the same time, they can be annoying, intrusive, spammy, and often irrelevant to our daily interests - true.   So what's there to be done?   Here is where we come to rescue: We made a curation of the best newsletters in marketing, and we divided them into segments [...]