Cutting-Edge SEO Insights

Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty. You can skip the Penalty Analysis if you are interested in the Recovery Analysis only.   This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recovery or n [...]

It’s no longer enough to produce good content, you must be producing exceptional content. Exceptional content will get you to the number one spot. In this article we look at a piece of content from Canva.com, a design blog and yet they rank no.1 from “taking long walks”. Content is not King, the focus should always be on the reader. Find out what excites the people you are publishing for and give them what excites them, which is a little different than giving them what they want, bec [...]

Having a Google Links Penalty is not something you wish for, but it’s something that you might have to deal with if Google found those rotten links in your link profile. In today’s article we’re going to analyze the process of creating a Google Disavow file, submitting it to Google and tracking the results.   To provide help to the people who practiced "bad" link building in the past and were in search of ways to clean up their messy link profile, in October 2012 Google launched the d [...]

This is the headline I think works best for this article. I did start out with “Coming up with a content strategy that works”, but it doesn’t put emphasis on the problem and the problem is find a way to create a plan that is actionable. And when I say actionable I mean: Under budget Content creator has the correct skill set It doesn’t harm the brand It can be produced in the time allotted I like for you to understand that when I say “actionable” content, this is what [...]

Coming up with content ideas is a never ending job for the content marketer. Not only must you thing of the narrative or story of the content piece, you must chose the correct type of content. It’s useful not to mix up type of content with a theme of content. Type of content is more the mechanical aspects of the production, whilst theme is more about the tone or the narrative of the content, which will determine the feeling the end user is left with when the content has done its work. This [...]

We can already notice a convergence between digital marketers, SEOs and webmasters. Nowadays they all have their tasks and responsibilities, yet all of their work will revolve, more or less, around the concept of link building. This is the topic that we’re going to talk about in today’s article. The concept of link building represents a way of creating a high authority website, with a great page rank that will ultimately lead to achieving your company’s marketing goals. To make it clear [...]

As we hope you already got used to, we, at cognitiveSEO, devote a large part of our time to improving our tool and therefore, to our customer satisfaction. We do believe that excellence is the gradual result of always striving to do better and that's exactly what we are trying to do: a cutting edge product, tailored to our users' needs and which provides highly accurate data.   And to prove that "cutting-edge" is not just a saying for us but really a constant concern of reaching the h [...]

We need to be aware of the components of a website and the effect it is having on social signals and link building. By performing a content audit we can find out what content we actually have (content inventory) and what effect that content is having on our marketing, as well as informing us of where the content strategy should be heading. What is a Content Audit? A content audit creates a map which details all content assets of a website. It records the url, the page title, the type of co [...]

Forex is the trading of worldwide currencies, using a highly leveraged model, which means you can make a lot of money from a little and you can also lose a lot of money and in a lot of cases you can lose it all. Forex is highly attractive with affiliate marketers due to the ease that people can sign up to the programs and the high pay out of commissions. It also appeals because the currency markets trade 24 hours, Monday to Friday, so there is always a chance to make/lose money. I look at t [...]

Surveys are an excellent way to build links and increase social signals to your website. There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them: You get a great understanding of your client’s customers You get data that is truly unique You get quotes and testimonials from real people You get a ton of ideas for blog posts and articles You can gather case studies volunteered by respondents You see specific areas you need to promo [...]