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Last year, potpiegirl found a document from Google, by searching the Google index, that was entitled "2011 Google Quality Raters Handbook". Today doing the same thing, I found a new leaked, 161 pages Google document entitled : "General Guidelines Version 3.27 - June 22, 2012" I will not provide a link to this document, due to obvious reasons, but you can try to search, either on Google or the Social Media sites and you will probably find it. What I will share with you in this post, is [...]
Were you hit by the "Google Penguin Update" on the 24th April 2012? If you are not sure of your answer, check your rankings and see if there was a drop on that day. ( note: there are several webmasters that reported receiving the unnatural link building message from Google Webmaster Tools starting with the beginning of 2012) Update [May 14 2012]: Due to the popularity of this article I have created a set of case studies on the Google Penguin Update (video) where you can see, how to really ide [...]
Notice : As we are approaching our commercial launch in November (the exact date is not disclosed yet), we are starting to "leak" features and info about the cognitiveSEO product. Yesterday Matt Cutts has confirmed that Google is indexing Ajax / Javascript. Today we are announcing that cognitiveSEO is doing the same thing ... but from an SEO point of view. What are the "Link Previews" ? In the past 12 months we have been working on a unique and powerful feature, called "Link Previews" (t [...]
* Welcome to our weekly linkbuilding technique column! Back when I first started out to use the Internet around 1997 it was all about hypertext. Hypertext, the interconnected text containing links where you do not have to structure reading in a linear way with numbered pages that follow each other. Instead you can use links like some wormholes to end up on the other end of the world within an instant. Links made a huge difference and we willingly embraced linking out as the early Web ent [...]
* Earlier this week one of my favorite link building blogs, SEER Interactive, has published a post on why Google +1 votes are not a good ranking signal. The post by Wil Reynolds recapitulates 10 years of history of ranking factors in search to make its point. It all sounds very convincing unless that it is not true. The old school SEO thinking does not apply here in the case of Google +1 which rather has to do with social media than search. I'm far from a Google fanboy but the +1 votes, e [...]
This is our third infographic from our "cognitiveSEO Infographic Series". If you are doing SEO, you clearly know the following concepts : Black Hat SEO Grey Hat SEO White Hat SEO The infographic below will give you a short overview on each of the concepts above. It will answer the questions below and more: What Hat do I Really Wear ? What Hat should I Wear ? What Risks am I exposed to using Black Hat / Grey Hat or White Hat SEO techniques? What tactics are involved in [...]
* "Content is king" is one of the widest spread Internet memes. Whether you agree or not you will see the phrase referenced all over the place. For several years Google was one of the most ardent supporters of the "content is king" philosophy. Why does Google want you to "create great content" and lots of it? In order to explain why I wanted to track the first mention of "content is king" just to find out that Bill Gates said in January of 1996. Also Sumner Redstone of Viacom said it before [...]
Infographics are one of the easiest ways of digesting complex data and concepts. Below,  is the first infographic of our "cognitiveSEO Infographic Series". We hope the infographic below will help you better understand the Google "Panda" Effect that happened earlier this year. Share this infographic by embedding it on your site <div style="width:604px;"><div><a target="_blank" href="http://cognitiveseo.com/infographics/google-panda-update.jpg" [...]
* Like most average people out there Google hasn't yet let me test the new social network Google+. Only tech pundits, influencers, social media mavens and other early adopters have been allowed to use G+ at the beginning. Thus I have to trust their reviews of the Google+ service. Google's tactic of allowing only cheerleaders in has seemingly paid off. Most reviews are positive. Why? There are different reasons. Let me cite some of them. Gina Trapani of SmarterWare what I a [...]