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We need to be aware of the components of a website and the effect it is having on social signals and link building. By performing a content audit we can find out what content we actually have (content inventory) and what effect that content is having on our marketing, as well as informing us of where the content strategy should be heading. What is a Content Audit? A content audit creates a map which details all content assets of a website. It records the url, the page title, the type of co [...]
Forex is the trading of worldwide currencies, using a highly leveraged model, which means you can make a lot of money from a little and you can also lose a lot of money and in a lot of cases you can lose it all. Forex is highly attractive with affiliate marketers due to the ease that people can sign up to the programs and the high pay out of commissions. It also appeals because the currency markets trade 24 hours, Monday to Friday, so there is always a chance to make/lose money. I look at t [...]
Surveys are an excellent way to build links and increase social signals to your website. There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them: You get a great understanding of your client’s customers You get data that is truly unique You get quotes and testimonials from real people You get a ton of ideas for blog posts and articles You can gather case studies volunteered by respondents You see specific areas you need to promo [...]
Creating content on a continual basis for an effective content marketing strategy requires a lot of work and a lot of planning. One way to optimize the content creation process and make it more efficient is to do a content audit of a successful website and pick out some tasty content ideas. Content Audit + Content Strategy Analysis = Tasty Revelations The great thing about doing this is that the website does not even have to be in the same industry, as the themes are usually able to transfer. [...]
We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was because they didn't have a well structured marketing plan before they started the journey and were missing out on competitive intelligence data. In today's article we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use. An idea is basically [...]
On May 7th the UK will elect MPs, Members of Parliament to form the next UK Government. As this is the most unpredictable UK election in history we thought we would point the cognitiveSEO tool at the subject and see what we could reveal. I think you will agree that there are some very surprising outcomes.   We looked at the websites of the major parties in the UK general election and analyses their backlinks and social signals using the cognitiveSEO tool.   Conservative Party [...]
Tribal content is content targeted at specific tribes or sub-cultures and promoted to them for the purposes of increasing the power of the brand. Which usually means links and social signals.   We know that Google still likes links, and that it does take notice of the data generated on social media, but more importantly, I think it likes the Brand more and more.   When I talk about Google increasingly considering brand as a factor of ranking, I don’t mean they have a knob on [...]
The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page.   Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information [...]
How can we convince interesting and powerful people who run blogs with authority to link to what the majority of people call boring. It is very difficult to define what boring is as there is always going to be a group of hardened activists who will die for their interest, ok maybe not die but suffer mild inconvenience to defend their interests. Train spotting for example, which in the UK represents the poster boy of what the average person describes as boring. Except did you know there are 100, [...]
After my gathering of Disavow Experts in a previous post, I wanted to go more in depth. I knew who I should talk to, Modestos Siotos, of iCrossing UK and one of cognitiveSEO's long term customers who is specialized in ultra advanced link audits and penalty recoveries. So I got together a few questions to really get stuck into things. Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is. In a nutshell, Penguin is a collection of signals Googl [...]