I always advocate the idea of taking a step back to see the larger picture. When it comes to digital marketing, this is a crucial step – as it can easily point out what is currently missing from the approach you’re implementing for your website. Always make sure you’ve still got the big picture in mind, however complicated this may sometimes seem. While keeping this in mind, this post is going to offer you a series of tips that can boost your traffic, provided that they don’t interfere with your current strategies. This article will present you an extensive list of hacks that you can implement on your website to drive more traffic – with minimal work and immediate results.
- Drop the Retargeting Pixel on Users Who Engage with Your Content
- Use a Content Delivery Network to Promote Posts Based on Users’ Locations
- Focus Your Efforts Only on Social Media Platforms that Work for Your Business
- Offer Deals to Universities to Get Listed on .edu Sites
- Use Schema Microdata to Facilitate Website Indexing
- Check out Unexploited Social Media for a Reinvigorating Marketing Approach
- Debunk a Common Perspective in Your Niche and Prove It’s a Myth
- Post Evergreen Content from Your Blog to LinkedIn Regularly
- Join Niched Twitter Lists to Spread Your Message to a Targeted Audience
- Repurpose Long Form Content into SlideShare Presentations
- Tag & Quote the People that Comment on Your site on Social Media
- Make a Creative Unboxing Youtube Video of Your Product
- Transcribe Your Video Content to Target a Broader Audience
- Use Alltop (or Other Blog Aggregators) to Get Listed as an Authoritative Source
- Reschedule Popular Tweets in Your Industry on Buffer
- Suggest Your Content on a Popular Scoop It Page to Get Colossal Targeted Exposure
- Self-Publish Kindle Books and Link to Your Site
- Upload a Screencast Product Demo on Your Website to Hook First-Time Visitors
- Use Tooltipster to Make Every Fragment of Text Easily Shareable
- Write Testimonials for Popular Products in Your Niche for Authority Links & Exposure
- Turn Your Infographics into In-depth Articles & Rank on More Keywords
- Use a PR Prank as a Link Building Tactic
- Optimize Your TTFB to Improve User Experience
- Create an Instagram Photo Contest to Exploit a 200 Million Users Network
- Pin Tweets that Address Your Reader’s Needs, Not Your Marketing Strategy
- Address a Complementary Niche with Similar Interests to Your Readers
- Get Yourself Featured on Product Hunt for Expert Feedback
- Send Personal Webinar Registration Emails to Unengaged Prospects
- Use List Posts as Much as Possible – They’re Easy to Read & Tweet
- Use LinkedIn Groups to Announce Improvements to Targeted Audiences
- Involve Readers in Your Content Marketing with a Crowd Sourced Post
- Rank for Video Content Posting Optimized Youtube Videos Regularly
- Make People Curious About You & Boost Your Traffic with a Funny Product or Landing Page
- Feature Influencers in Your SlideShare Content to Get It Shared
- Tag Influencers on Twitter to Let Them Know You Mentioned Them
- Find a Unique Personal Tone that Nobody in the Niche Has Adopted Yet
- Marry Evergreen Content with Trending Posts to Boost Visibility
- Get a Column on an Industry Publication
- Find Partners in Your Industry
- Tell Your Brand Story Through an Honest Appeal to Emotion
- Pitch Your Business to Influencers on Hacker News
- Post Questions that Make People Use Their Pride/Creativity/Ego
- Have Social Media Buttons in Your Email Newsletter
- Grow your Email List on a Daily Basis
- Write a Response Post to Something/Someone Popular in the Niche
1. Drop the Retargeting Pixel on Users Who Engage with Your Content
Retargeting can be used both very rightly and very wrongly, and the difference makes all the money (also literally). Whenever you drop pixels on users, try to make sure that you take the bounce rate into consideration. This way, your custom audience will be more targeted and your overall results will be better, after just one little change, as Claire Pelletreau did. It is as simple as adding code to your website. Otherwise, you’ll be spending a lot of energy on people who had no interest in your content in the first place. So maybe you should wait for a few seconds before dropping the pixel to generate the retargeting process.
2. Use a Content Delivery Network to Promote Posts Based on Users’ Locations
There are numerous benefits of being technical. In the context of this tip, they’re mostly blocking SQL injections and malicious bots. However, there’s a marketing advantage to this as well. Brian Jackson offers more than these two reasons for this tip, but its main marketing purpose is being able to live to the expectations of your never-settling customers. Delivering content based on location increases traffic thanks to the improvement in responsiveness. Your website will be more optimized and it will work faster, contributing significantly to the overall user experience which, as we can all agree, is something to aim for.
3. Focus Your Efforts Only on Social Media Platforms that Work for Your Business
There’s a place and a time for everything. So the question remains: what do you do if you’ve done everything possible by the book to promote your page and it still doesn’t work? You kill it. Copyblogger did with their Facebook page. After all, it’s not strategically appropriate to invest a huge amount of time and resources into something that refuses to comply the rules of ROI. In her article, Erika Napoletano said something I can only agree with: fan numbers don’t mean anything if they’re not accompanied by engagement. So focus on what works, instead.
4. Offer Deals to Universities to Get Listed on .edu Sites
Authority links and mentions contribute a great deal to a business’ reputation and visibility. It’s a lot easier to get notoriety when you’re featured on reputable websites. And universities are a great networking source at the same time, the links from an educational website have a very powerful authority. From young, creative minds who deserve an internship to associate lecturers full of academic insight, universities are the place to be. Here, the possibilities are endless. How you choose to materialize this tip depends both on your business model and financial possibilities. The easiest way is asking the university you graduated from to mention you as a successful alumnus, now active in the entrepreneurial field. Not everyone is going to be able to give away scholarships (we’re not all Google), but most of us could easily create a course for students who would like to learn about case studies in your niche. The academic mediation between the theoretical field and your practical experience works best together when it comes to the educational experience.
5. Use Schema Microdata to Facilitate Website Indexing
Schema is a type of microdata that helps search engines parse and interpret the info on your website in a more effective and contextual manner, helping both you and the potential customers/readers who perform search queries. The practice helps the search engines crawl more efficiently and your visibility can register a boost after introducing it. One very honest white-hat strategy, this hack works best for the long term of your business, just like in the example below from Dan Shewan. This way, the information on your website is better parsed and interpreted by the search engines, and you are most likely to see a boost in the overall visibility of your website.
6. Check out Unexploited Social Media for a Reinvigorating Marketing Approach
StumbleUpon, Taboola, Launchbit, and Outbrain, Pinterest – they’re all great ideas for content promotion. These social media websites may not be as popular as Twitter and Facebook, and maybe this is why they work so great when it comes to marketing objectives – because you can address more specific niches, with a higher informational intent and which are more prone to be convinced that your business is worth giving a try. Take the example above of an article published on StumbleUpon. If you’ve got catchy articles and high quality pictures, Taboola and Outbrain are the place to go to, as they’re not your every other social media website, they offer behavioral targeting to help publishers make their content noticed. They also have sections with content for sponsors, featuring the ones with organic content, as detailed in other articles as well.
7. Debunk a Common Perspective in Your Niche and Prove It’s a Myth
Some things we take for granted. We’re so used to hearing them that not only won’t we try to contradict people who state them, but we’re starting to slowly accept them as truths. And so does the reader. That’s a great start for a traffic idea, right? When everyone’s started to accept something as being true, the voice laughing at those who are not informed will easily stand out. One of the examples we documented in time referred to the SEO industry being dead – everybody was talking about it, and even some authoritative sources were starting to drift away. So we did this: an article to publicly state the opposite. Of course, you should keep a neutral voice in order to be reliable as a source, and moderation is the key to any long-term feasible approach, but this article wasn’t just shared across social media – it also had almost 40 comments, which proves once more that conflicting opinions bring visibility.
8. Post Evergreen Content from Your Blog to LinkedIn Regularly
Dorie Clark admitted being a big fan of this tip in a roundup post -too many links. If you think of it, LinkedIn is a pretty natural environment for evergreen content, such as in the example below. It’s the place where people will always be looking for specific information – and evergreen content can be a constant source of traffic, as the articles have a better value than your generic blog post you find on the web, being directly related to the professionals who documented them. Making yourself seen on a website where everybody has the same goal – getting in touch with relevant people in the industry, means a lot when it comes to your future targeted traffic. So start small, and make changes that will echo in terms of visibility even years from now. Posting evergreen articles on LinkedIn increases your traffic because it connects organically the content you published with the professionals behind the ideas.
9. Join Niched Twitter Lists to Spread Your Message to a Targeted Audience
There are few things that can motivate more than being on the right place at the right time. However, most of the times, for us marketers, this is not something that luck is responsible for. We have to make it happen. And one of the places where things happen with a vicarious rhythm are Twitter lists. Being a part of them allows you to see what happens in your niche and to share (relevant!) content with a highly niched audience, who will probably take interest in your cause. Kevan Lee told the story of Twitter listing and how amazing that can go when you take all the variables into account. For instance, there’s this Social Media list from Mashable, with 101 members and over 13k followers. Imagine having the possibility of sharing content with 13k people interested in your niche, just because you’ve created one powerful connection who put you on that list. How great of an opportunity is that?
10. Repurpose Long Form Content into SlideShare Presentations
According to Lena Prickett, an idea turned in 15 ways around the interests of the readers is as valuable as 15 ideas, assuming you’re doing the promotion responsibly. SlideShare has a huge audience and less than 1 percent of marketers manage to address their audience, which makes it all the more available as a source when it comes to spreading your content. Take this Coschedule example above. The original article had 170 shares. However, the SlideShare presentation brought another 100. It’s almost always appropriate to repurpose content, and it makes working on an in-depth piece more profitable, as it gives you the chance to actually get substantial and relevant traffic for the time you’ve spent documenting your posts. The time difference of repurposing content is small enough to make it worth every minute, as it doesn’t even come close to the amount of time it takes to create new content. Of course, this means that maybe it’s time you started thinking of your topics as ideas that have to fit into more than just one universal presentation form.
11. Tag & Quote the People that Comment on Your Site on Social Media
Because it’s easy traffic. Think of it. People who’ve commented have spent enough time on your blog as to have a few unanswered questions. It means they’re already a little engaged: they know about your brand, are interested in the content you’re providing, and they’re always striving to be documented on what’s happening in the niche. Kevin Duncan calls this the ‘howdy, neighbor’ technique, and it basically means that you should be humanly friendly with you acquaintances online, just like people used to be in the small towns in US, sometime ago, in the ‘60s. It doesn’t involve more than saying thanks once in a while, and welcoming people properly. The results were astonishing in terms of engagement. Try it out and see the results for yourself!
12. Make a Creative Unboxing Youtube Video of Your Product
It’s not necessary to have a material product when you’re considering creative unboxing. IKEA had a great idea of the bookbook, where they presented their catalog – a hardcover book – as a gadget. The entire purpose of the unboxing video is to have as many views as possible and increase your brand memorability, even if it’s a little complementary to your product instead of an unboxing of the product itself. Needless to say, if you do have a material product as part of your business, the unboxing video is going to be even easier to make and will serve informational needs.
13. Transcribe Your Video Content to Target a Broader Audience
It’s only appropriate to make sure that all kinds of prospects with very different schedules will be able to follow your content. The form in which your content is presented is only an instrument that’s meant to facilitate interaction, not to block it. (You don’t have to be Rand Fishkin for this to work!) So transcribing your video content may come in handy, especially because you can access a kind of audience that doesn’t have enough mobile data to access your video on the spot (and can forget until they get home) or is in a very boring meeting and cannot just play it out loud, but would be able to read it for a change. Be prepared for these kinds of situations. Not to mention the ranking. You can get to rank for content, as you help the search engine contextualize the content of the video and the complexity of your endeavor.
14. Use Alltop (or Other Blog Aggregators) to Get Listed as an Authoritative Source
Alltop is an authoritative source where people browse information, sorting it in a manner that’s dedicated to displaying the most recent news. The reason why people use it is that it’s practical and it filters the authoritative sources that would usually come up in a search engine, providing its users with fresh articles. As a publisher or a site owner, as Donna Maria Coles Johnson puts it, you’d like to be listed on a blog aggregator because it helps promoting your content and it is responsible for a lot of traffic, in time. The advantage is being part of a network where people come to look for information – which is why it’s advised to maintain relevance.
15. Reschedule Popular Tweets in Your Industry on Buffer
Nobody likes to follow a leader who keeps yapping about himself. Keep this in mind when you’re posting on social media. Curating information that you find essential, or funny or provoking is as important as creating some of it of your own. Sometimes, it’s even more important. Associating yourself with popular people creates a slippery slope from which you may be getting out with hundreds of new followers, who noticed you on the influencer’s page with the retweets, and have decided to see what you’re up to. Never underestimate the potential of networking done right, and be patient when starting it.
16. Suggest Your Content on a Popular Scoop It Page to Get Colossal Targeted Exposure
We all get attached to the content we’re writing – it’s part of the job description. This is mostly because we’re passionate about our work. But not all of it is always as relevant for some people’s informational needs. However, there are situations where parts of our content could be cured into something that addresses a slightly different audience than ours. The great news about this tip is that it only takes minutes. Some of the Scoop It pages have hundreds of active followers, who represent niched audiences, as Gabriella Sannino also suggested in her post. She stressed out out that suggesting content when it’s appropriate and related to the subject of the community increases your chances of traffic spikes, not to mention the networking opportunities.
17. Self-Publish Kindle Books and Link to Your Site
It’s not uncommon to have a lot of old (but still reliable) content that doesn’t generate too much traffic anymore. Along with actively promoting it on social media from time to time, you can also turn it into a book – maybe add a few updates to the case studies you were writing two or three years ago, and then publish it. And I’m not just suggesting this because of the link to your website, or the profile description that is going to position you better on the web, although they’re pretty good points, as David Kudler advocates. Most of the people who are actively interested in reading on a niched topic are also more and more devoted to materials that lack the hyper connectivity that makes the web so popular – because it helps focusing. In other words, you may not be a Kindle bestseller, but you’ll know two things about the audience you’ll attract: you share the same passion and they have the patience to read – all of these while re-engaging old content in the marketing scheme.
18. Upload a Screencast Product Demo on Your Website to Hook First-Time Visitors
Visuals draw our attention and everybody agrees with that. Instead of letting your prospects roam around your website aimlessly, you can just upload a screencast on your website and let them have the information delivered in an eye-candy manner, that will also increase the memorability rate. As Epipheo did, and they had over 50,000 Youtube views, which is a great number for a company with an average of 7,000 Twitter followers.
19. Use Tooltipster to Make Every Fragment of Text Easily Shareable
Tooltipster is a handy tool whenever you wish to make HTML improvements in your blog’s functionality. Many times, the reason why people don’t share content is because they’re discouraged by the layout of the website. After you’ve done this, you can install the Highlight and Share plugin extension to encourage sharing with your readers as well. This is why your blog should be a sharing-friendly environment, where you display the numbers of shares on different social media platforms and you encourage even more sharing through a tool that will allow sharing easily. If you’ve just published a piece of content that you’ve been working on for a week, maybe you wouldn’t like to see it lose any kind of traffic and engagement after a few days, maybe fewer than it took you to create it.
20. Write Testimonials for Popular Products in Your Niche for Authority Links & Exposure
Endorsement is powerful. It will always be, because it works on a principle that’s guiding us all through life – credibility transfer. Of course, the more authoritative and competent the source is in the industry that it endorses, the more credibility it transfers. However, this works wonders in reverse as well. The endorser becomes endorsed by the product, in our case. This is, again, a psychological positioning trick. Whenever you access the website of a product or service and you reach the testimonials page, you’ll think that the clients there are not only the most representative the service owner has in mind, but the most authoritative as well. This way, being able to endorse someone says – about you – that you’re an endorser, which works as a double way credibility transfer. If you’re doing the outreach rightly, as Fishkin proposes in one of his articles, and contact companies that are similar to your interests and areas of expertise, than you’ve got yourself some good, steady traffic going on, even if you’re not the most popular in the niche.
21. Turn Your Infographics into In-depth Articles & Rank on More Keywords
Infographics are the end-medium when it comes to promoting content visually to increase engagement. Still, they will have better ranking if you boost them with content – to help the search engines associate the images with the content. So the question becomes: what do you do when the social media hype you’ve created with your infographic starts to fade away? Clearly you cannot just leave it at that – after all, you’ve spent a large amount of time in putting the infographic together. So, in order not to waste the energy, you can repurpose the content of the infographic into a blog post, just like Killer Infographics suggests.
22. Use a PR Prank as a Link Building Tactic
Dulingo is a website that’s destined to helping people learn foreign languages. On the 1st of April, they created a prank product – the pillow that helps you learn a language overnight. The prank was very well received on the web and it got a lot of quality links for the page. Not to mention that it boosted the entire backlink performance of the domain, getting the website to an entire new high number of links/referring domains in their history. PR pranks are useful in terms of notoriety as well, not just traffic and backlinks – as they allow you to build relationships with influencers and position you as a creative agent on your market.
23. Optimize Your TTFB to Improve User Experience
Website speed is one important factor when it comes to user experience and to visitors re-returning to your website. And traffic, now more than ever, is not something we can afford to take for granted. This is when we have to get a little technical in order to make sure that we’re ranking properly. Assuming you’re reading this, probably ranking is one of your priorities. And the Time to First Bite has a contribution in ranking. Mark Scott stresses that the exact definition of website speed is quite ambiguous online, and he couldn’t be more right. Yet, even if there’s some debate going on about it, TTFB still matters and you can use instruments to measure the extent to which you’ve done a great job until now.
24. Create an Instagram Photo Contest to Exploit a 200 Million Users Network
Someone I particularly like when it comes to Instagram engagement is the Deftones band. They’re pretty popular, but always dedicated to building more traffic. I’m not the only one who gave their example, and the textbook one actually features this band, and Randy Matheson was one of the first to write about it. The contest photo contest they created on Instagram increased the band’s engagement, and it’s not even that hard to host it, especially when it’s crucial to have engaged followers on every social media platform that can speak for your brand.
25. Pin Tweets that Address Your Reader’s Needs, Not Your Marketing Strategy
There’s something great about web – people’s availability when it comes to sharing information. You can find how-to articles and tutorials about pretty much everything. And, more importantly, you can use them in shaping your marketing strategy. For instance, the pinned tweet. Pauline Cabrera writes about this possibility in a mini-how-to article, letting you know about everything you need to know if you want to get your tweets pinned. Don’t just use this option to promote yourself better, but give something to the community instead. Try writing about something that would instantly hook the reader instead of something you’d really like them to know about, and watch your engagement rate increase.
26. Address a Complementary Niche with Similar Interests to Your Readers
Content expansion can be a useful tool when you’re trying to address more potential readers. The advantages of it range from a better and more dynamic audience to a dramatic increase in leads and brand recognition. Powell’s Books is a bookstore in Oregon. And people are mad about it. Aside from having an offline business that addresses a certain type of audience, they’ve been active online for a while. Their tweets often engage the entire artistic community and everything that creates hype on the web, addressing a target who wouldn’t necessarily spend their free time reading for leisure. Plus, many of the followers don’t even live somewhere close – so they’re clearly part of a different niche, enjoying something distinctive as much as the next reader. Being sociable and friendly can get you far, as long as you know how to adapt your strategy as to address people who wouldn’t normally consider entering a bookstore and, more importantly, speaking like a person, not like a brand representative.
27. Get Yourself Featured on Product Hunt for Expert Feedback
Danny Postma tells the story of how he was featured on Product Hunt. It’s not easy to start your own business, and it’s all the more harder to promote it among others whose primary objective is the same as yours. New projects have the advantage of being full of possibilities and, if promoted properly, they can propel the entire startup that created them. And, of course, they’re flexible, and Product Hunt is a great place with professionals always willing to take 5 minutes of their time and give you actionable tips. And sometimes even a lot of new traffic, if you’re lucky.
28. Send Personal Webinar Registration Emails to Unengaged Prospects
Whenever a trend catches some popularity and everybody starts doing it, it becomes harder and harder for the people actually using the strategy properly to stand out from the crowd, as ironic as it sounds. So happened with webinars. It’s almost impossible to get through a day (even Sunday) without getting at least one webinar invite. It gets even harder when the prospects you’re trying to engage are slipping away. But it’s more challenging, at the same time. Joanna Wiebe went through the webinar-invite strategies in terms of what works and what doesn’t. Being personal is the first thing, along with writing from an individual point of view. Just mentioning names isn’t enough (although it’s a good start). But writing from your standpoint to the prospects’ helps them realize the benefits of engaging with your brand.
29. Use List Posts as Much as Possible – They’re Easy to Read & Tweet
People like visually organized content – because it helps us focus on the relevant aspects of an article, even when we skim through content. And admitting we’re doing it means admitting our readers are doing it as well. Lists are a quick fix to this. And they do increase your traffic, as their main purpose is to guide the reader through the content, to get to the parts he’s really interested in, the ones he’ll carefully read.
30. Use LinkedIn Groups to Announce Improvements to Targeted Audiences
Joshua Rodriguez explained the proper way of using LinkedIn groups. It’s not something you do in a minute, it’s true (it doesn’t take you more than half an hour to get started either). It implies checking the interests of the groups you’re part of to make sure you’re not spammy or redundant. Depending on their informational needs and the extent to which they need to be notified (it’s enough for some to hear twice a month about your brand, while others would miss you if you didn’t post 3 times a day). Keeping appropriateness cannot be done empirically (or it can, but it’s not strategically constructive). So use spreadsheets. Write everything down and keep track of your improvements: it helps both morale and revenue!
31. Involve Readers in Your Content Marketing with a Crowd Sourced Post
And mix them up a little. Combine powerful influencers with regular readers, to create an idea of a reliable source who is capable of seeing the message behind the popularity – and, ultimately, to gather as many people as possible with pertinent solutions to the issues you’re proposing for debate. Sometimes it’s not all social media (I can’t believe I’m saying this myself), as there are more types of going through information. I may just find it highly useful and informative, but maybe my friends are not as thrilled about the topic as I am. However, some crowd sourced infographics don’t necessarily bring a spike in social media, but they do increase on-page engagement and the traffic itself has a boom. Matthew Woodward tried this strategy in the example above, and the results were encouraging.
32. Rank for Video Content Posting Optimized Youtube Videos Regularly
But in order to achieve success, you’ll have to aim high. The best solution in video ranking, just like in life, is persistency – uploading content regularly with the only purpose of satisfying a need of your viewers. Moreover, the more descriptive and elaborate the video title and descriptions are, the better you’re going to rank (and convince), and the more views you’ll have. Take the example of Fitness Blender, a Youtube channel with fitness tutorials. Their video titles are explanatory and exhaustive, while also building a sense of expectation in the viewer that they’ll going to satisfy, delivering precisely what they promised to. In a world where everybody went crazy about workout, this channel manages to have over 3 million subscribers organically – through correct positioning that generates word of mouth. It’s true that one hour worth of videos is uploaded every minute on Youtube, but – at the same time – more than 3 billion hours are watched each month, which is about 350 thousand years. Yes, that’s how much we like video content, because it’s easy to go through and it allows us to focus on another complementary activity, making it times more efficient than reading. There are many things that you can do to grow your reputation as an online source. Making your brand known can face you with a number of opportunities that you just cannot miss. Ranking for video content is one of them.
33. Make People Curious About You & Boost Your Traffic with a Funny Product or Landing Page
One of my personal favorites examples was made popular by James Norquay. It’s about Virgin Mobile Australia, who launched a campaign called ‘drunk dialing’, which was for an app they made. The soft would simply allow you to block a person that you have the bad habit of texting or calling while drunk whenever you go out and drink, only to unblock the contacts the following morning. This way, you would be sure that drunk dialing is not a problem in Australia (where the campaign origins) anymore. The campaign wasn’t only efficient for people missing their exes, but from a marketing point of view as well, increasing brand loyalty and building traffic.
34. Feature Influencers in Your SlideShare Content to Get It Shared
Most of the times, getting noticed cannot happen easily even if you’re relevant and hard working. But you can help your luck, and SlideShare’s a great platform at your service, as often stated in the industry. It’s partly because it’s very authoritative, partly because it has a lot of daily views and partly because its users are interested in high quality content and are willing to come back for more if you rise to the expectations. And promoting content on SlideShare’s a great way to start spinning the wheel. Of course, you’ll have to have a complete profile in order to be able to generate leads for more than 15 minutes after you’ve published the content. Include links in the presentations and provide the necessary contact information in order to be reachable. The platform has a huge capacity of adaptability to your needs. It allows you to do anything from including forms that readers would have to complete to restricting your content. And just because it’s such a serious source to become popular, you’re more than welcome to share your presentations on social media. Maybe even feature some popular influencers in your niche who’d be interested to share/tweet it themselves, to get the ball rolling. It would be simply wrong not to address SlideShare’s gigantic audience.
35. Tag Influencers on Twitter to Let Them Know You Mentioned Them
Engagement matters a lot when it comes to creating long-term relationships on social media. And it doesn’t have to be because you’re co-interested in increasing the number of followers, it doesn’t have to be a marketing objective. Sometimes you can mention them in your blog posts, and get their attention via Twitter, and others you can just leave yourself be impressed with what others do. Many people in any industry already apply this as something organic, not making a big deal out of it. Take Sujan Patel. Follow people who you like reading updates from, and who inspire you. Don’t think of social media as a corporate way of making money out of the blue, but as an opportunity to connect with people who’ve got the same interests and preoccupations as you do. No more than 20 years ago this was impossible. How cool is it to have this chance? You get the idea. Just let people know when you’ve got a new crush on a niched social media celebrity. You can never know where engagement comes from.
36. Find a Unique Personal Tone that Nobody in the Niche Has Adopted Yet
I’m sure it’s not the first time you come across this type of advice. And it’s usually followed by a philosophy about consumers and society and what makes an article popular. Well, I’m not going to drag you to that pitfall of idealist conversations again. We’re going to be practical about this. We’re going to talk examples. Mark Manson activates in an industry where it’s hard to make your voice stand out – personal development. And although he publishes frequently now, he didn’t always to this. He used to post a couple of articles a year and, to his surprise, without much investment, they produced thousands of views and shares across social media. I’m not saying we’re all that guy, it’s hardly the lesson here. But whenever I see someone who manages to rise above his overly crowded niche, I think it’s possible for all of us to do the same. Despite being about a motivational writer, this is not a motivational tip. It’s an actionable one: the differences between what the niche provides in terms of writing tone and how you can stand out are completely up to you and your dedication. It goes without saying that having a skillset in this direction helps a lot, but it’s mostly the competitive perspective.
37. Marry Evergreen Content with Trending Posts to Boost Visibility
It’s not always possible to anticipate news, but you can work your way around the generic dynamic of your industry. Generally, the conversations around this topic make people admit they there still are things they need to work on, and the high number of comments on every good blog post on the matter are nothing but living proof, as Nirmala Santhakumar’s experience can confirm. Let’s talk life span. Trending content can bring you thousands of visits in the first few days, only to fade away less than a week later, while evergreen content is a constant and consistent source of traffic for years to come. These two work best in a complementary content marketing strategy, alternating the types of information you’re sharing with your audience to build both visibility and long term engagement. You have to strike a balance. A huge part of this is knowing your industry’s cycle – from the times of the day when people have time to go through long reads to the most important news they’d be interested in monitoring no matter what. Start from there!
38. Get a Column on an Industry Publication
It does have a great impact when you’re personal with your audience, but you have to make sure that this doesn’t stop them from seeing you as a professional. It’s crucial to maintain a balance between being seen as a credible, reliable source and keeping your contact with prospects on a personal level. As Matthew Barby mentioned, pitching is something you have to do scaling the opportunities. You can use BrandMentions for this step. Then, there comes the pitching itself! Getting a column on an industry publication (or a publication with an industry topic) is something that’s multi-beneficial for your traffic. First, because it associates you with press – which is always flattering for those who read your emails and have seen you engage in personal conversations. Second, because it increases your exposure towards prospects you haven’t yet achieved and, of course, third, because it is a position that favors an increase in leads.
39. Find Partners in Your Industry
The condition is basic and it implies that you have a quality audience, and you’re of a similar popularity level with the ones you’re going to close the partnership with. Otherwise, it’s really not worth it to create a blog today and write the Wall Street Journal tomorrow for an exchange of traffic sources. Consequently, the partnerships will have to be done taking the needs of the readers into consideration as well, not just to pump up some Analytics numbers. We all know it takes more than that to build a strong brand with increased loyalty. So proceed with care, like Entrepreneur and Unbounce did. Fresh sources of traffic can be a huge bummer. Fortunately, there are lots of positive examples that could inspire you to create efficient strategies. One of these is finding partners in your industry – and it isn’t that complicated to pitch, since any other business would be highly interested in increasing their own traffic.
40. Tell Your Brand Story Through an Honest Appeal to Emotion
Tom’s Shoes did a great job following this marketing rule of thumb, with an emotional video that presents their brand story through the eyes of their social responsibility. For every pair of shoes sold, the company gives one away to children in need, and generally people with unlucky financial situations. Think that the company has approximately 7.5k Twitter followers, and the video had over 200k views. Something must have been done properly, right? For the following commercial they had over 800k views, even better! Don’t be afraid to use emotion into making your brand more human, your potential customers will empathize. You don’t always have to be rational whenever presenting a product to an audience, and it seems as I cannot say this often enough. When you give people rational arguments exclusively, they will immediately think of counterarguments – this is how the human brain is wired to respond to rational stimuli, with other rational reactions. However, when you offer your audience a more complex marketing product, with both rational arguments to adhere to your brand’s values presented with an emotional pitching proposition, people will treat it as an experience, not as a theoretical dispute.
41. Pitch Your Business to Influencers on Hacker News
StatusPage tells the story of a successful posting on Hacker News. It is about Front, a service of collaborative email, and a business that even back in 2014 managed to leverage traffic. There are some things to take into consideration when it comes to the style of writing – every platform has its secrets and this one is no different from this point of view. You’ll have to be clear and straightforward, without rushing people into information, but without any copywriting-orchestrated delay. When it comes to honest information and pitching, being the one to prolong things unnecessarily could even cause more harm than good. So be clear and bold, and don’t forget to be honest about the competitive advantages. In their case, it worked: Conciseness and honesty had a lot to do with these numbers.
42. Post Questions that Make People Use Their Pride/Creativity/Ego
Ego bait has always worked, especially when you make it stand out. People love to be appreciated for their work, since they put a lot of time and effort, all with the only purpose of being better professionals who inspire others around them. Of course there’s also money, but mostly the ego thing. So it always helps when you treat someone as an authoritative source of information. And if you also ask them to be creative while at it, you’ve got yourself a winner. Jason Acidre asked influencers what were the most creative ideas for link building that they had ever implemented and the roundup had over 40 people giving advice.
43. Have Social Media Buttons in Your Email Newsletter
Andrea Kinloch wrote a how-to article to help you include social media buttons in your signature. People don’t really tweet the content of emails, or they rarely do. However, sometimes newsletters are worth sharing with people, especially because they provide unique content to which only some people have access. Creating a connection between you and the reader, a social media button will direct the prospects to a personal page (not a brand profile), where people will be able to create an association between the brand and the awesome guy or chick behind it. Don’t be reluctant to share some things from your private life with your readers, such as your love for psychological movies or your spirit of adventure – in the end, it’s what makes them loyal, being able to associate a brand with an experience and, further, with a person they like and can empathize with.
44. Grow your Email List on a Daily Basis
Email marketing has a lot to do with the signatures you’re using, as they’re a great way to propel your reputation and notoriety when doing outreach. For every outreach email you’re sending, you should be able to incorporate a call to action that’s subtle – therefore making sure you’re only attracting people whose intent for your products or services is powerful enough as to stick through time. For instance, this example from Sumo explains it well: You cannot access a larger audience exclusively through the prospect you connect to on social media, it takes more than this to build long-term relationships with your prospects. Email lists are a more consistent way of engaging with leads, as it serves as proof of their intent when it comes to your product or your content.
45. Write a Response Post to Something/Someone Popular in the Niche
For instance, when everybody was praising Google’s new logo back in September, there was a New Yorker article written by Sarah Larson, that had something to say about it, and it was massively popular – because it treated something against the stream. Google’s new visual identity was expected for a while now, and the Serifs made it look old-fashioned and too traditional for the values it stands for. However, this article brought arguments for the old version of the logo – and people loved it! Every time when something’s gaining a lot of momentum, there will be people disagreeing with it, whose voices will not be heard because of the popular chanting around them. You can always take the time to be that voice for them, but don’t do it unless it really represents your position, otherwise it could backfire later!
There is no such thing as a recipe, and constant traffic is one of those formulas that need to be adjusted and re-adjusted in order to work best in your interest. But tips and guidelines are always welcome – just make sure that they align with your marketing strategy, otherwise they might do more harm than good, despite the occasional traffic spike. So, which of these tips do you think would help most?